Brandwave

How popular isKONG in search?

In August 2026, there were an estimated 78.6K branded searches for KONG worldwide which held steady over the last 11 months. KONG holds 11.5% estimated Share of Search among pet hair removers worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. BISSELL73.9%
  2. KONG11.5%
  3. Furminator10.8%
  4. ChomChom3.2%
  5. Lilly Brush0.53%
  6. Pet Neat<0.01%
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Where does KONG compete?

KONG is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pet hair removers2nd of 611.5%Shown below
Dog coats2nd of 629.9%Show ranking
Dog collar brands1st of 541.4%Show ranking
Dog toy brands1st of 556.8%Show ranking
Pet bed brands1st of 570.4%Show ranking
Dog seat covers1st of 688.7%Show ranking

Which pet hair removers compete with KONG?

KONG against pet hair removers worldwide, by month

Share of Search by month for BISSELL, KONG, Furminator, ChomChom. The figures are in the table below the chart.

View monthly share of search table
MonthBISSELLKONGFurminatorChomChomLilly BrushPet Neat
Oct 202573.6%11.3%10.6%3.9%0.52%<0.01%
Nov 202575%13%8.9%2.7%0.35%<0.01%
Dec 202566.3%19.2%10.8%3.2%0.42%<0.01%
Jan 202667.7%16.5%11.3%4.1%0.44%<0.01%
Feb 202671.5%13.7%11.4%2.8%0.56%<0.01%
Mar 202671.4%12.6%12.4%3%0.6%<0.01%
Apr 202670.3%11.9%14.3%2.9%0.57%<0.01%
May 202668.2%11.3%15.9%3.9%0.77%<0.01%
Jun 202667.4%11.6%16.3%4%0.65%<0.01%
Jul 202667%12.1%16.2%4%0.65%<0.01%
Aug 202673.9%11.5%10.8%3.2%0.53%<0.01%
Sep 2026——————

  1. 1.BISSELL

    73.9%

    Held 1st. 506K estimated branded searches, +35.7% vs prior month. Share +7 points.

  2. 2.KONG

    11.5%

    Moved from 3rd to 2nd. 78.6K estimated branded searches, +16.3% vs prior month. Share -0.7 points.

  3. 3.Furminator

    10.8%

    Moved from 2nd to 3rd. 74K estimated branded searches, -18.2% vs prior month. Share -5.4 points.

  4. 4.ChomChom

    3.2%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.Lilly Brush

    0.53%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Pet Neat

    <0.01%

    Held 6th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between KONG and its closest rivals

How has branded search demand for KONG changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for KONG worldwide held steady at 78.6K.
  • Across the 11 months ending August 2026, KONG’s estimated Share of Search among pet hair removers worldwide peaked at 19.2% in December 2025 and was lowest at 11.3% in May 2026.

How did search popularity change for pet hair removers worldwide in August 2026?

  1. In August 2026, BISSELL gained estimated Share of Search among pet hair removers worldwide, from 67% to 73.9%.

  2. In August 2026, Furminator lost estimated Share of Search among pet hair removers worldwide, from 16.2% to 10.8%.

  3. In August 2026, ChomChom lost estimated Share of Search among pet hair removers worldwide, from 4% to 3.2%.

  4. In August 2026, KONG lost estimated Share of Search among pet hair removers worldwide, from 12.1% to 11.5%.

  5. Estimated monthly branded searches for Pet Neat worldwide rose 200% over 11 measured months, from 10 to 30 in August 2026.

How is KONG measured?

Brandwave collects information about searches that people make online using KONG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • kong dog toy
  • kong toys

How the Brand Demand Index is measured

Who owns KONG?

KONG is owned by The KONG Company. Brandwave does not track any other brands owned by The KONG Company.

Do you work for KONG? To request corrections or removal please contact us via our support page and we will be happy to assist.

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