Brandwave

How popular isKlein Tools in search?

In September 2026, people searched for Klein Tools by name about 165,000 times worldwide, a 22.2% increase from the previous year. These searches made up 4.9% of all global aviation snips brand searches, placing Klein Tools fifth out of 11 brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Milwaukee54.8%
  2. DeWalt20.2%
  3. Craftsman9%
  4. Knipex6%
  5. Klein Tools4.9%
  6. Lenox4%
  7. Bessey0.3%
  8. Midwest Snips0.2%
  9. Wiss0.19%
  10. Malco0.15%
  11. +1 more
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Which aviation snips brands compete with Klein Tools?

Klein Tools against aviation snips brands worldwide, by month

Share of searches by month for Milwaukee, DeWalt, Craftsman, Knipex, Klein Tools, Lenox. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeDeWaltCraftsmanKnipexKlein ToolsLenoxBesseyMidwest SnipsWissMalcoIrwin
Oct 202560.6%18.2%6.7%5.4%3.7%4.5%0.33%0.18%0.16%0.13%0.18%
Nov 202557.7%21.2%6.3%5.2%3.5%5.2%0.31%0.17%0.15%0.11%0.14%
Dec 202555.9%20.5%7.5%5%4.1%6.1%0.3%0.13%0.16%0.11%0.13%
Jan 202654.8%20.2%9%6%4%4.9%0.36%0.16%0.17%0.12%0.16%
Feb 202654.6%20.1%11%6%4%3.3%0.36%0.16%0.18%0.16%0.16%
Mar 202652.9%19.4%13%5.8%3.9%3.9%0.35%0.19%0.21%0.16%0.16%
Apr 202654.6%20.1%11%6%4%3.3%0.36%0.16%0.18%0.16%0.16%
May 202654.8%20.1%11%4.9%4%4%0.3%0.16%0.27%0.16%0.16%
Jun 202654.7%20.1%11%4.9%4%4%0.3%0.16%0.37%0.16%0.13%
Jul 202657%17.1%11.5%5.1%4.2%4.2%0.25%0.17%0.19%0.15%0.14%
Aug 202653.8%19.8%10.8%5.9%4.8%4%0.24%0.19%0.19%0.14%0.13%
Sep 202654.8%20.2%9%6%4.9%4%0.3%0.2%0.19%0.15%0.13%

  1. 1.Milwaukee

    54.8%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +1.1 points.

  2. 2.DeWalt

    20.2%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Craftsman

    9%

    Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -1.8 points.

  4. 4.Knipex

    6%

    Held 4th. 201K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Klein Tools

    4.9%

    Held 5th. 165K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Lenox

    4%

    Held 6th. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Bessey

    0.3%

    Held 7th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  8. 8.Midwest Snips

    0.2%

    Held 8th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Wiss

    0.19%

    Held 9th. 6.5K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Malco

    0.15%

    Held 10th. 4.9K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Irwin

    0.13%

    Held 11th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Klein Tools and its closest rivals

Every comparison with Klein Tools

48 comparisons

How has branded search demand for Klein Tools changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Klein Tools worldwide rose from 135K to 165K.
  • Across the 12 months ending September 2026, Klein Tools’ share of searches among aviation snips brands worldwide increased from 3.7% to 4.9%.
  • Across the 12 months ending September 2026, Klein Tools’ share of searches among aviation snips brands worldwide peaked at 4.9% in September 2026 and was lowest at 3.5% in November 2025.
  • Across the 12 months ending September 2026, Klein Tools rose from 6th to 5th among aviation snips brands worldwide.

How did search popularity change for aviation snips brands worldwide in September 2026?

6 changes

  1. In September 2026, Milwaukee gained share of searches among aviation snips brands worldwide, from 53.8% to 54.8%.

  2. In September 2026, Craftsman lost share of searches among aviation snips brands worldwide, from 10.8% to 9%.

  3. Knipex’s share of searches among aviation snips brands worldwide has gained ground for 3 months in a row, from 4.9% to 6% in September 2026.

  4. Klein Tools’ share of searches among aviation snips brands worldwide has gained ground for 3 months in a row, from 4% to 4.9% in September 2026.

  5. Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

  6. Estimated monthly branded searches for Bessey worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How are Klein Tools’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Klein Tools’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • klein tools

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How the Brand Demand Index is measured

Where does Klein Tools compete?

Klein Tools is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Tool bag brands5th of 113.9%Show ranking
Cable cutter brands5th of 64.2%Show ranking
Aviation snips brands5th of 114.9%Shown above
Tool pouch brands4th of 75.1%Show ranking
Cable stripper brands4th of 55.7%Show ranking
Multimeter brands3rd of 75.9%Show ranking
Hand tool brands4th of 135.9%Show ranking
Nut driver brands3rd of 56%Show ranking
Conduit bender brands3rd of 46.2%Show ranking
Wire cutters brands4th of 86.2%Show ranking
Clamp meter brands2nd of 814.5%Show ranking
Wire stripper brands3rd of 515.1%Show ranking
Hard hat brands2nd of 624.9%Show ranking
Infrared thermometer brands1st of 668.1%Show ranking
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