Brandwave

3M Peltor vs Klein Tools:Which is more popular?

In September 2026, Klein Tools had more branded searches than 3M Peltor among hard hat brands worldwide. Klein Tools had about 165,000 branded searches, while 3M Peltor had 23,800. Klein Tools made up 24.9% of all hard hat brand searches we track, and 3M Peltor accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about hard hat brands, Klein Tools appeared in three of the five answers and 3M Peltor in two. Klein Tools was mentioned before 3M Peltor in every answer that named either.

Among hard hat brands worldwide in September 2026

Who do people search for more?

Klein Tools, about 7 searches for every 1 for 3M Peltor

Klein Tools 165K searches3M Peltor 23.8K searches

Who does AI mention more?

Klein Tools, mentioned in 3 of 5 answers, 3M Peltor in 2

Klein Tools in 3 of 53M Peltor in 2 of 5

Who does AI recommend more?

Klein Tools, named ahead of 3M Peltor in 3 of 3 answers

Klein Tools first in 33M Peltor never first

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Top hard hat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Klein Tools was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. 3M Peltor was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Klein Tools was listed before 3M Peltor in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MSA1st
  2. Klein Tools2nd
  3. Pyramex3rd
  4. 3M Peltor4th
  5. Honeywell–
  6. Protector–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MSA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Klein Tools3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pyramex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 3M Peltor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honeywell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Protector0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hard hat brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is 3M Peltor or Klein Tools more popular in search?

This chart shows how often people search Google for 3M Peltor and Klein Tools by name. Each line represents a brand's share of searches for all six hard hat brands we track, month by month, from English-language searches worldwide.

3M Peltor and Klein Tools among hard hat brands worldwide, by month

Share of searches by month for Klein Tools, 3M Peltor. The figures are in the table below the chart.

View monthly share of searches table
MonthHoneywellKlein Tools3M PeltorMSAPyramexProtector
Oct 202574.8%18.4%3.2%3%0.6%0.01%
Nov 202575.2%18.5%3.3%2.5%0.6%<0.01%
Dec 202568.5%25.1%3%2.8%0.67%<0.01%
Jan 202674.8%18.4%3.2%3%0.6%<0.01%
Feb 202671.3%21.4%3.1%3.5%0.7%0.01%
Mar 202674.8%18.4%3.2%3%0.6%<0.01%
Apr 202670.8%21.2%3.7%3.5%0.69%0.01%
May 202671.3%21.4%3.8%2.9%0.7%<0.01%
Jun 202675.2%18.5%2.7%3%0.6%<0.01%
Jul 202671.7%21.5%3.1%2.9%0.7%<0.01%
Aug 202667.6%24.8%3.6%3.3%0.66%<0.01%
Sep 202668%24.9%3.6%2.7%0.67%<0.01%

How has the 3M Peltor and Klein Tools comparison changed over the last 12 months?

3 findings
  • Klein Tools was ahead of 3M Peltor in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, 3M Peltor’s share of searches among hard hat brands worldwide moved from 3.2% to 3.6%, and its estimated monthly branded searches held steady at 23.8K.
  • Across the 12 months ending September 2026, Klein Tools’ share of searches among hard hat brands worldwide moved from 18.4% to 24.9%, and its estimated monthly branded searches moved from 135K to 165K.

How did search popularity change for hard hat brands worldwide in September 2026?

2 changes

  1. Klein Tools’ share of searches among hard hat brands worldwide has gained ground for 3 months in a row, from 18.5% to 24.9% in September 2026.

  2. 3M Peltor’s share of searches among hard hat brands worldwide has gained ground for 3 months in a row, from 2.7% to 3.6% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using 3M Peltor’s and Klein Tools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

3M Peltor

2 branded search terms

  • 3m peltor
  • peltor earmuffs

Klein Tools

1 branded search term

  • klein tools

How the Brand Demand Index is measured

Other head-to-heads among hard hat brands

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