Brandwave

How popular isKarcher in search?

In September 2026, there were an estimated 747K branded searches for Karcher worldwide which is down 16.7% over the last 12 months. Karcher holds 15.3% estimated Share of Search among power washer brands worldwide and is ranked 3rd of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Milwaukee37.6%
  2. Ryobi16.9%
  3. Karcher15.3%
  4. DeWalt13.8%
  5. Craftsman6.2%
  6. Honda Power Equipment5.4%
  7. Generac2.9%
  8. Greenworks1.9%
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Where does Karcher compete?

Karcher is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Power washer brands3rd of 815.3%Shown below
Wet dry vacuum brands3rd of 521%Show ranking
Pressure washer brands3rd of 621.5%Show ranking
Pressure washer accessories2nd of 631.9%Show ranking
Pressure washers2nd of 631.9%Show ranking
Industrial vacuums2nd of 633.2%Show ranking
Carpet cleaner brands1st of 633.3%Show ranking
Hose connector brands1st of 668.9%Show ranking
Hose reels1st of 673.7%Show ranking
Foam cannon brands1st of 483.7%Show ranking
Snow foam lance brands1st of 486.6%Show ranking
Floor scrubbers1st of 690.6%Show ranking
Auto scrubber brands1st of 395.3%Show ranking

Which power washer brands compete with Karcher?

Karcher against power washer brands worldwide, by month

Share of Search by month for Milwaukee, Ryobi, Karcher, DeWalt, Craftsman, Honda Power Equipment, Generac. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeRyobiKarcherDeWaltCraftsmanHonda Power EquipmentGeneracGreenworks
Oct 202542.4%14.8%17%12.7%4.7%4.4%2.7%1.4%
Nov 202538.3%17.8%18.4%14.1%4.2%4%2%1.3%
Dec 202540.5%15.5%16.2%14.9%5.4%4.1%2.1%1.3%
Jan 202634.4%14.6%16.8%12.6%5.7%7.4%7.1%1.4%
Feb 202637.4%13.2%18.7%13.8%7.5%5.3%2.9%1.2%
Mar 202631.2%16.5%24.2%11.5%7.7%5.1%2.4%1.5%
Apr 202631.4%18.6%23.8%11.5%6.3%4.9%1.7%1.9%
May 202632.4%19.6%20.1%11.9%6.5%5.3%1.7%2.4%
Jun 202633.5%20.5%17.1%12.3%6.7%4.9%2.6%2.5%
Jul 202635.7%17.9%18.2%10.7%7.2%4.8%3.4%2.1%
Aug 202634.9%17.2%17.4%12.8%7%5.2%3.3%2.1%
Sep 202637.6%16.9%15.3%13.8%6.2%5.4%2.9%1.9%

  1. 1.Milwaukee

    37.6%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +2.7 points.

  2. 2.Ryobi

    16.9%

    Moved from 3rd to 2nd. 825K estimated branded searches, -8.3% vs prior month. Share -0.2 points.

  3. 3.Karcher

    15.3%

    Moved from 2nd to 3rd. 747K estimated branded searches, -18.2% vs prior month. Share -2.1 points.

  4. 4.DeWalt

    13.8%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share +1 points.

  5. 5.Craftsman

    6.2%

    Held 5th. 301K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  6. 6.Honda Power Equipment

    5.4%

    Held 6th. 262K estimated branded searches, -4.7% vs prior month. Share +0.1 points.

  7. 7.Generac

    2.9%

    Held 7th. 141K estimated branded searches, -17.8% vs prior month. Share -0.4 points.

  8. 8.Greenworks

    1.9%

    Held 8th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.2 points.

Compare search popularity between Karcher and its closest rivals

Every comparison with Karcher

How has branded search demand for Karcher changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Karcher worldwide fell from 897K to 747K.
  • Across the 12 months ending September 2026, Karcher’s estimated Share of Search among power washer brands worldwide decreased from 17% to 15.3%.
  • Across the 12 months ending September 2026, Karcher’s estimated Share of Search among power washer brands worldwide peaked at 24.2% in March 2026 and was lowest at 15.3% in September 2026.
  • Across the 12 months ending September 2026, Karcher fell from 2nd to 3rd among power washer brands worldwide.

How did search popularity change for power washer brands worldwide in September 2026?

  1. In September 2026, Milwaukee gained estimated Share of Search among power washer brands worldwide, from 34.9% to 37.6%.

  2. In September 2026, DeWalt gained estimated Share of Search among power washer brands worldwide, from 12.8% to 13.8%.

  3. In September 2026, Karcher lost estimated Share of Search among power washer brands worldwide, from 17.4% to 15.3%.

  4. In September 2026, Craftsman lost estimated Share of Search among power washer brands worldwide, from 7% to 6.2%.

  5. Ryobi’s estimated Share of Search among power washer brands worldwide has lost ground for 3 months in a row, from 20.5% to 16.9% in September 2026.

  6. Greenworks’ estimated Share of Search among power washer brands worldwide has lost ground for 3 months in a row, from 2.5% to 1.9% in September 2026.

How is Karcher measured?

Brandwave collects information about searches that people make online using Karcher’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • karcher
  • karcher pressure washer

Do you work for Karcher? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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