How popular isGaiam in search?
In September 2026, there were an estimated 20.5K branded searches for Gaiam worldwide which is up 29.7% over the last 12 months. Gaiam holds 0.04% estimated Share of Search among exercise mats worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Nike42.5%Adidas38.1%
Lululemon19.4%
Manduka0.06%- Gaiam0.04%
BalanceFrom<0.01%
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Where does Gaiam compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Exercise mats | 5th of 6 | 0.04% | Shown below |
| Foam roller brands | 4th of 5 | 2.3% | Show ranking |
| Exercise ball brands | 2nd of 3 | 13.2% | Show ranking |
| Yoga mat brands | 2nd of 4 | 27.8% | Show ranking |
| Yoga block brands | 2nd of 5 | 29.4% | Show ranking |
Which exercise mats compete with Gaiam?
Share of Search by month for Nike, Adidas, Lululemon, Gaiam. The figures are in the table below the chart.
View monthly share of search table
| Month | Nike | Adidas | Lululemon | Manduka | Gaiam | BalanceFrom |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 37.6% | 22% | 0.05% | 0.03% | <0.01% |
| Nov 2025 | 40.4% | 36.6% | 22.9% | 0.06% | 0.02% | <0.01% |
| Dec 2025 | 39.2% | 34.8% | 25.9% | 0.05% | 0.03% | <0.01% |
| Jan 2026 | 45% | 34% | 21% | 0.06% | 0.03% | <0.01% |
| Feb 2026 | 42.5% | 38.1% | 19.4% | 0.06% | 0.03% | <0.01% |
| Mar 2026 | 43.7% | 40% | 16.2% | 0.06% | 0.03% | <0.01% |
| Apr 2026 | 41.9% | 39.1% | 18.9% | 0.06% | 0.03% | <0.01% |
| May 2026 | 39.5% | 42.6% | 17.8% | 0.06% | 0.03% | <0.01% |
| Jun 2026 | 40.1% | 41.5% | 18.3% | 0.07% | 0.04% | <0.01% |
| Jul 2026 | 39.9% | 42% | 18% | 0.07% | 0.04% | <0.01% |
| Aug 2026 | 39.9% | 42.3% | 17.7% | 0.06% | 0.04% | <0.01% |
| Sep 2026 | 42.5% | 38.1% | 19.4% | 0.06% | 0.04% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 42.5% | 24.3M | -2.4% | +2.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 38.1% | 21.8M | -17.5% | -4.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 19.4% | 11.1M | 0% | +1.6 points | |
| 4, held 4th | 0.06% | 33.1K | -18.3% | 0 points | |
| 5, held 5th | 0.04% | 20.5K | -17% | 0 points | |
| 6, held 6th | <0.01% | 170 | 0% | 0 points |
1.
Nike42.5%
Moved from 2nd to 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share +2.6 points.
2.
38.1%
Moved from 1st to 2nd. 21.8M estimated branded searches, -17.5% vs prior month. Share -4.2 points.
19.4%
Held 3rd. 11.1M estimated branded searches, 0% vs prior month. Share +1.6 points.
4.
Manduka0.06%
Held 4th. 33.1K estimated branded searches, -18.3% vs prior month. Share 0 points.
5.Gaiam
0.04%
Held 5th. 20.5K estimated branded searches, -17% vs prior month. Share 0 points.
<0.01%
Held 6th. 170 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Gaiam and its closest rivals
How has branded search demand for Gaiam changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Gaiam worldwide rose from 15.8K to 20.5K.
- Across the 12 months ending September 2026, Gaiam’s estimated Share of Search among exercise mats worldwide held steady, from 0.03% to 0.04%.
How did search popularity change for exercise mats worldwide in September 2026?
4 changes
In September 2026, Nike overtook Adidas to become the leader among exercise mats worldwide, with 42.5% estimated Share of Search.
In September 2026, Lululemon gained estimated Share of Search among exercise mats worldwide, from 17.7% to 19.4%.
In September 2026, Adidas lost estimated Share of Search among exercise mats worldwide, from 42.3% to 38.1%.
Estimated monthly branded searches for Gaiam worldwide rose 29.7% over 12 measured months, from 15.8K to 20.5K in September 2026.
How is Gaiam measured?
Brandwave collects information about searches that people make online using Gaiam’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- gaiam
- gaiam yoga block
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Is Gaiam your brand?
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