Brandwave

How popular isDial?

In September 2026, people searched for Dial by name about 201,000 times worldwide, a 21.8% increase from the previous year. These searches made up 9% of all global foaming hand wash brand searches, placing Dial third out of six brands. When we asked both ChatGPT and Google AI Overviews about foaming hand wash brands, Dial appeared in three of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Dial is the third most searched of 6 competitors and the fourth most recommended in AI answers.

  1. DoveShare of searches 73.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 2nd
  2. DettolShare of searches 11%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. DialShare of searches 9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. PalmoliveShare of searches 4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Mrs. Meyer’s Clean DayShare of searches 2.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd

+1 more

Dial website (opens in a new tab)

Follow Dial and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top foaming hand wash brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dial was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Dial is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Method1st
  2. Dove2nd
  3. Mrs. Meyer’s Clean Day2nd
  4. Dial4th
  5. Dettol–
  6. Palmolive–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dial3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Method3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mrs. Meyer’s Clean Day2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dove1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dettol0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Palmolive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about foaming hand wash brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which foaming hand wash brands compete with Dial?

Dial against foaming hand wash brands worldwide, by month

Share of searches by month for Dove, Dettol, Dial, Palmolive, Mrs. Meyer’s Clean Day. The figures are in the table below the chart.

View monthly share of searches table
MonthDoveDettolDialPalmoliveMrs. Meyer’s Clean DayMethod
Oct 202573.8%11.7%7.8%4.3%2.3%0.03%
Nov 202571.8%12.6%8.4%4.6%2.5%0.03%
Dec 202571.7%13.2%8.9%4%2.2%0.03%
Jan 202668.3%12.3%12.3%4.5%2.5%0.04%
Feb 202673.2%11.2%9.2%4.1%2.3%0.04%
Mar 202673.8%11.7%7.8%4.3%2.3%0.03%
Apr 202669.4%12.8%10.5%4.7%2.6%0.05%
May 202672.6%11.5%9.4%4.2%2.3%0.05%
Jun 202672.4%12.5%8.4%4.6%2.1%0.1%
Jul 202670%12.1%9.9%5.4%2.4%0.22%
Aug 202673.6%10.8%8.8%4%2.6%0.24%
Sep 202673.8%11%9%4%2.2%0.07%

  1. 1.Dove

    73.8%

    Held 1st. 1.7M estimated branded searches, -1.5% vs prior month. Share +0.2 points.

  2. 2.Dettol

    11%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Dial

    9%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Palmolive

    4%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Mrs. Meyer’s Clean Day

    2.2%

    Held 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  6. 6.Method

    0.07%

    Held 6th. 1.6K estimated branded searches, -70.4% vs prior month. Share -0.2 points.

Compare popularity between Dial and its closest rivals

Every comparison with Dial

16 comparisons

How has branded search demand for Dial changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dial worldwide rose from 165K to 201K.
  • Across the 12 months ending September 2026, Dial’s share of searches among foaming hand wash brands worldwide increased from 7.8% to 9%.
  • Across the 12 months ending September 2026, Dial’s share of searches among foaming hand wash brands worldwide peaked at 12.3% in January 2026 and was lowest at 7.8% in October 2025.

How did search popularity change for foaming hand wash brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Method worldwide rose 122.2% over 12 measured months, from 720 to 1.6K in September 2026.

  2. Estimated monthly branded searches for Dial worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.

How are Dial’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Dial’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dial

Do you work for Dial? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Dial compete?

Dial is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hand soap brands6th of 93.7%Show ranking
Bar soap brands6th of 83.8%Show ranking
Antibacterial soap brands3rd of 37%Show ranking
Foaming hand wash brands3rd of 69%Shown above
Creator with pink hair and a pink jacket

Is Dial your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free