Brandwave

Dial vs Mrs. Meyer’s Clean Day:Which is more popular?

In September 2026, Dial had more branded searches than Mrs. Meyer’s Clean Day among foaming hand wash brands worldwide. Dial had about 201,000 branded searches, while Mrs. Meyer’s Clean Day had 49,500. Dial made up 9% of all foaming hand wash brand searches we track, and Mrs. Meyer’s Clean Day accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about foaming hand wash brands, Dial appeared in three of the five answers and Mrs. Meyer’s Clean Day in two. Mrs. Meyer’s Clean Day was mentioned before Dial in two out of three answers.

Among foaming hand wash brands worldwide in September 2026

Who do people search for more?

Dial, about 4 searches for every 1 for Mrs. Meyer’s Clean Day

Dial 201K searchesMrs. Meyer’s Clean Day 49.5K searches

Who does AI mention more?

Dial, mentioned in 3 of 5 answers, Mrs. Meyer’s Clean Day in 2

Dial in 3 of 5Mrs. Meyer’s Clean Day in 2 of 5

Who does AI recommend more?

Mrs. Meyer’s Clean Day, named ahead of Dial in 2 of 3 answers

Mrs. Meyer’s Clean Day first in 2Dial first in 1

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Top foaming hand wash brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dial was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Mrs. Meyer’s Clean Day was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mrs. Meyer’s Clean Day was listed before Dial in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Method1st
  2. Dove2nd
  3. Mrs. Meyer’s Clean Day2nd
  4. Dial4th
  5. Dettol–
  6. Palmolive–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dial3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Method3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mrs. Meyer’s Clean Day2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dove1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dettol0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Palmolive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about foaming hand wash brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Dial or Mrs. Meyer’s Clean Day more popular in search?

This chart shows how often people search Google for Dial and Mrs. Meyer’s Clean Day by name. Each line represents a brand's share of searches for all six foaming hand wash brands we track, month by month, from English-language searches worldwide.

Dial and Mrs. Meyer’s Clean Day among foaming hand wash brands worldwide, by month

Share of searches by month for Dial, Mrs. Meyer’s Clean Day. The figures are in the table below the chart.

View monthly share of searches table
MonthDoveDettolDialPalmoliveMrs. Meyer’s Clean DayMethod
Oct 202573.8%11.7%7.8%4.3%2.3%0.03%
Nov 202571.8%12.6%8.4%4.6%2.5%0.03%
Dec 202571.7%13.2%8.9%4%2.2%0.03%
Jan 202668.3%12.3%12.3%4.5%2.5%0.04%
Feb 202673.2%11.2%9.2%4.1%2.3%0.04%
Mar 202673.8%11.7%7.8%4.3%2.3%0.03%
Apr 202669.4%12.8%10.5%4.7%2.6%0.05%
May 202672.6%11.5%9.4%4.2%2.3%0.05%
Jun 202672.4%12.5%8.4%4.6%2.1%0.1%
Jul 202670%12.1%9.9%5.4%2.4%0.22%
Aug 202673.6%10.8%8.8%4%2.6%0.24%
Sep 202673.8%11%9%4%2.2%0.07%

How has the Dial and Mrs. Meyer’s Clean Day comparison changed over the last 12 months?

3 findings

How did search popularity change for foaming hand wash brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Dial worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Dial’s and Mrs. Meyer’s Clean Day’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dial

1 branded search term

  • dial

Mrs. Meyer’s Clean Day

2 branded search terms

  • mrs meyer's
  • mrs meyers

How the Brand Demand Index is measured

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