Dettol vs Dial:Which is searched more?
In September 2026, Dettol had more branded searches than Dial among foaming hand wash brands worldwide. Dettol had about 246,000 branded searches, while Dial had 201,000. Dettol made up 11% of all foaming hand wash brand searches we track, and Dial accounted for 9%. These are worldwide searches for English-language branded terms.
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Is Dettol or Dial more popular in search?
Compare the foaming hand wash brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Dettol, Dial. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dove | Dettol | Dial | Palmolive | Mrs. Meyer’s Clean Day | Method |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.8% | 11.7% | 7.8% | 4.3% | 2.3% | 0.03% |
| Nov 2025 | 71.8% | 12.6% | 8.4% | 4.6% | 2.5% | 0.03% |
| Dec 2025 | 71.7% | 13.2% | 8.9% | 4% | 2.2% | 0.03% |
| Jan 2026 | 68.3% | 12.3% | 12.3% | 4.5% | 2.5% | 0.04% |
| Feb 2026 | 73.2% | 11.2% | 9.2% | 4.1% | 2.3% | 0.04% |
| Mar 2026 | 73.8% | 11.7% | 7.8% | 4.3% | 2.3% | 0.03% |
| Apr 2026 | 69.4% | 12.8% | 10.5% | 4.7% | 2.6% | 0.05% |
| May 2026 | 72.6% | 11.5% | 9.4% | 4.2% | 2.3% | 0.05% |
| Jun 2026 | 72.4% | 12.5% | 8.4% | 4.6% | 2.1% | 0.1% |
| Jul 2026 | 70% | 12.1% | 9.9% | 5.4% | 2.4% | 0.22% |
| Aug 2026 | 73.6% | 10.8% | 8.8% | 4% | 2.6% | 0.24% |
| Sep 2026 | 73.8% | 11% | 9% | 4% | 2.2% | 0.07% |
How has the Dettol and Dial comparison changed over the last 12 months?
3 findings
- Dettol was ahead of Dial in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dettol’s share of searches among foaming hand wash brands worldwide moved from 11.7% to 11%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, Dial’s share of searches among foaming hand wash brands worldwide moved from 7.8% to 9%, and its estimated monthly branded searches moved from 165K to 201K.
How did search popularity change for foaming hand wash brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Dial worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dettol’s and Dial’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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