Dial vs Dove:Which is more popular?
In September 2026, Dove had more branded searches than Dial among foaming hand wash brands worldwide. Dove had about 1.7 million branded searches, while Dial had 201,000. Dove made up 73.8% of all foaming hand wash brand searches we track, and Dial accounted for 9%. When we asked ChatGPT and Google AI Overviews about foaming hand wash brands, Dial appeared in three of the five answers and Dove in one. Dial and Dove were each mentioned first in one of the two answers that named either.
Who do people search for more?
Dove, about 8 searches for every 1 for Dial
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top foaming hand wash brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dial was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Dove was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dial and Dove were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dial3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Method3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mrs. Meyer’s Clean Day2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Dove1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dettol0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Palmolive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about foaming hand wash brands
5 answers
Asked ChatGPT
“Which foaming hand wash brand should I buy?”
Asked ChatGPT
“What are the best foaming hand wash brands?”
Asked ChatGPT
“What's the best foaming hand wash brand for everyday hand washing?”
Searched Google, AI Overview
“foaming hand soap”
- 1Dial
- 1
Searched Google, AI Overview
“gentle hand wash”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Dial or Dove more popular in search?
This chart shows how often people search Google for Dial and Dove by name. Each line represents a brand's share of searches for all six foaming hand wash brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Dove, Dial. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dove | Dettol | Dial | Palmolive | Mrs. Meyer’s Clean Day | Method |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.8% | 11.7% | 7.8% | 4.3% | 2.3% | 0.03% |
| Nov 2025 | 71.8% | 12.6% | 8.4% | 4.6% | 2.5% | 0.03% |
| Dec 2025 | 71.7% | 13.2% | 8.9% | 4% | 2.2% | 0.03% |
| Jan 2026 | 68.3% | 12.3% | 12.3% | 4.5% | 2.5% | 0.04% |
| Feb 2026 | 73.2% | 11.2% | 9.2% | 4.1% | 2.3% | 0.04% |
| Mar 2026 | 73.8% | 11.7% | 7.8% | 4.3% | 2.3% | 0.03% |
| Apr 2026 | 69.4% | 12.8% | 10.5% | 4.7% | 2.6% | 0.05% |
| May 2026 | 72.6% | 11.5% | 9.4% | 4.2% | 2.3% | 0.05% |
| Jun 2026 | 72.4% | 12.5% | 8.4% | 4.6% | 2.1% | 0.1% |
| Jul 2026 | 70% | 12.1% | 9.9% | 5.4% | 2.4% | 0.22% |
| Aug 2026 | 73.6% | 10.8% | 8.8% | 4% | 2.6% | 0.24% |
| Sep 2026 | 73.8% | 11% | 9% | 4% | 2.2% | 0.07% |
How has the Dial and Dove comparison changed over the last 12 months?
3 findings
- Dove was ahead of Dial in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dial’s share of searches among foaming hand wash brands worldwide moved from 7.8% to 9%, and its estimated monthly branded searches moved from 165K to 201K.
- Across the 12 months ending September 2026, Dove’s share of searches among foaming hand wash brands worldwide held steady at 73.8%, and its estimated monthly branded searches moved from 1.6M to 1.7M.
How did search popularity change for foaming hand wash brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Dial worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Dial’s and Dove’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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