How popular isCarlson in search?
In September 2026, there were an estimated 33.1K branded searches for Carlson worldwide which is down 18.3% over the last 12 months. Carlson holds 7% estimated Share of Search among fish oil brands worldwide and is ranked 6th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
Blackmores42.2%
Nordic Naturals19%
Nature Made10.6%
Nature's Bounty10.5%
Swisse10.4%Carlson7%
Thorne0.27%
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Which fish oil brands compete with Carlson?
Share of Search by month for Blackmores, Nordic Naturals, Nature Made, Nature's Bounty, Swisse, Carlson. The figures are in the table below the chart.
View monthly share of search table
| Month | Blackmores | Nordic Naturals | Nature Made | Nature's Bounty | Swisse | Carlson | Thorne |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.3% | 18.8% | 12.3% | 15.5% | 10.3% | 8.4% | 0.33% |
| Nov 2025 | 35.5% | 19.5% | 12.4% | 13.1% | 10.6% | 8.7% | 0.28% |
| Dec 2025 | 36.2% | 19.8% | 12.6% | 13.3% | 8.9% | 8.9% | 0.28% |
| Jan 2026 | 33.3% | 22.2% | 14.2% | 15% | 8.2% | 6.7% | 0.32% |
| Feb 2026 | 32.1% | 21.5% | 14.1% | 14.5% | 9.6% | 7.9% | 0.31% |
| Mar 2026 | 32.5% | 21.7% | 13.9% | 12% | 9.8% | 9.8% | 0.32% |
| Apr 2026 | 39.1% | 21.4% | 11.6% | 11.9% | 7.9% | 7.9% | 0.37% |
| May 2026 | 36.7% | 20.1% | 10.8% | 13.6% | 11% | 7.4% | 0.42% |
| Jun 2026 | 38.4% | 21.1% | 11.3% | 11.7% | 9.4% | 7.7% | 0.37% |
| Jul 2026 | 42.2% | 19% | 10.6% | 10.5% | 10.4% | 6.9% | 0.34% |
| Aug 2026 | 41.4% | 18.6% | 12.2% | 10.3% | 10.2% | 6.8% | 0.33% |
| Sep 2026 | 42.2% | 19% | 10.6% | 10.5% | 10.4% | 7% | 0.27% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.2% | 201K | 0% | +0.8 points | |
| 2, held 2nd | 19% | 90.5K | 0% | +0.4 points | |
| 3, held 3rd | 10.6% | 50.4K | -15.2% | -1.7 points | |
| 4, held 4th | 10.5% | 50.2K | 0% | +0.2 points | |
| 5, held 5th | 10.4% | 49.5K | 0% | +0.2 points | |
| 6, held 6th | 7% | 33.1K | 0% | +0.1 points | |
| 7, held 7th | 0.27% | 1.3K | -18.8% | -0.1 points |
42.2%
Held 1st. 201K estimated branded searches, 0% vs prior month. Share +0.8 points.
19%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.4 points.
10.6%
Held 3rd. 50.4K estimated branded searches, -15.2% vs prior month. Share -1.7 points.
10.5%
Held 4th. 50.2K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.
Swisse10.4%
Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
6.
7%
Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
7.
0.27%
Held 7th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.1 points.
Compare search popularity between Carlson and its closest rivals
Every comparison with Carlson
17 comparisons
- Arctic vs Carlson
- Carlson vs Esri ArcGIS
- Carlson vs Seven Seas
- Carlson vs Topcon
- Carlson vs Trimble
- Blackmores vs Carlson
- Carlson vs Nature Made
- Carlson vs Nature's Bounty
- Carlson vs Nordic Naturals
- Carlson vs Swisse
- Carlson vs Leica Geosystems
- BabyDan vs Carlson
- Carlson vs Regalo
- Carlson vs Summer Infant
- Carlson vs Wiley's Finest
- Carlson vs Thorne
- Carlson vs Cumbor
How has branded search demand for Carlson changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Carlson worldwide fell from 40.5K to 33.1K.
- Across the 12 months ending September 2026, Carlson’s estimated Share of Search among fish oil brands worldwide decreased from 8.4% to 7%.
- Across the 12 months ending September 2026, Carlson’s estimated Share of Search among fish oil brands worldwide peaked at 9.8% in March 2026 and was lowest at 6.7% in January 2026.
How did search popularity change for fish oil brands worldwide in September 2026?
5 changes
In September 2026, Blackmores gained estimated Share of Search among fish oil brands worldwide, from 41.4% to 42.2%.
In September 2026, Nature Made lost estimated Share of Search among fish oil brands worldwide, from 12.2% to 10.6%.
Estimated monthly branded searches for Nature's Bounty worldwide fell 32.6% over 12 measured months, from 74.5K to 50.2K in September 2026.
Estimated monthly branded searches for Thorne worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
Estimated monthly branded searches for Carlson worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
Where does Carlson compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Surveying software | 3rd of 5 | 5.9% | Show ranking |
| Fish oil brands | 6th of 7 | 7% | Shown above |
| Cod liver oil brands | 4th of 4 | 8% | Show ranking |
| Omega 3 supplements | 4th of 5 | 12.5% | Show ranking |
| Pet gates | 1st of 6 | 83.6% | Show ranking |
How is Carlson measured?
Brandwave collects information about searches that people make online using Carlson’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- carlson
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Is Carlson your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.