Carlson vs Swisse:Which is searched more?
In September 2026, Swisse had more branded searches than Carlson among fish oil brands worldwide. Swisse was estimated to have 49.5K branded searches compared to Carlson’s 33.1K, and held a 10.4% Share of Search versus Carlson’s 7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Carlson or Swisse?
Compare the fish oil brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Swisse, Carlson. The figures are in the table below the chart.
View monthly share of search table
| Month | Blackmores | Nordic Naturals | Nature Made | Nature's Bounty | Swisse | Carlson | Thorne |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.3% | 18.8% | 12.3% | 15.5% | 10.3% | 8.4% | 0.33% |
| Nov 2025 | 35.5% | 19.5% | 12.4% | 13.1% | 10.6% | 8.7% | 0.28% |
| Dec 2025 | 36.2% | 19.8% | 12.6% | 13.3% | 8.9% | 8.9% | 0.28% |
| Jan 2026 | 33.3% | 22.2% | 14.2% | 15% | 8.2% | 6.7% | 0.32% |
| Feb 2026 | 32.1% | 21.5% | 14.1% | 14.5% | 9.6% | 7.9% | 0.31% |
| Mar 2026 | 32.5% | 21.7% | 13.9% | 12% | 9.8% | 9.8% | 0.32% |
| Apr 2026 | 39.1% | 21.4% | 11.6% | 11.9% | 7.9% | 7.9% | 0.37% |
| May 2026 | 36.7% | 20.1% | 10.8% | 13.6% | 11% | 7.4% | 0.42% |
| Jun 2026 | 38.4% | 21.1% | 11.3% | 11.7% | 9.4% | 7.7% | 0.37% |
| Jul 2026 | 42.2% | 19% | 10.6% | 10.5% | 10.4% | 6.9% | 0.34% |
| Aug 2026 | 41.4% | 18.6% | 12.2% | 10.3% | 10.2% | 6.8% | 0.33% |
| Sep 2026 | 42.2% | 19% | 10.6% | 10.5% | 10.4% | 7% | 0.27% |
How has the Carlson and Swisse comparison changed over the last 12 months?
3 findings
- Swisse was ahead of Carlson in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Carlson’s estimated Share of Search among fish oil brands worldwide moved from 8.4% to 7%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 12 months ending September 2026, Swisse’s estimated Share of Search among fish oil brands worldwide moved from 10.3% to 10.4%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for fish oil brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Carlson worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
Other head-to-heads among fish oil brands
Blackmores vs Nordic Naturals: compare search popularity
Blackmores vs Nature Made: compare search popularity
Blackmores vs Nature's Bounty: compare search popularity
Blackmores vs Swisse: compare search popularity- Nordic Naturals vs Nature Made: compare search popularity
- Nordic Naturals vs Nature's Bounty: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Carlson’s and Swisse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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