Blackmores vs Swisse:Which is searched more?
In September 2026, Blackmores had more branded searches than Swisse among fish oil brands worldwide. Blackmores was estimated to have 201K branded searches compared to Swisse’s 49.5K, and held a 42.2% Share of Search versus Swisse’s 10.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Blackmores or Swisse?
Compare the fish oil brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Blackmores, Swisse. The figures are in the table below the chart.
View monthly share of search table
| Month | Blackmores | Nordic Naturals | Nature Made | Nature's Bounty | Swisse | Carlson | Thorne |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.3% | 18.8% | 12.3% | 15.5% | 10.3% | 8.4% | 0.33% |
| Nov 2025 | 35.5% | 19.5% | 12.4% | 13.1% | 10.6% | 8.7% | 0.28% |
| Dec 2025 | 36.2% | 19.8% | 12.6% | 13.3% | 8.9% | 8.9% | 0.28% |
| Jan 2026 | 33.3% | 22.2% | 14.2% | 15% | 8.2% | 6.7% | 0.32% |
| Feb 2026 | 32.1% | 21.5% | 14.1% | 14.5% | 9.6% | 7.9% | 0.31% |
| Mar 2026 | 32.5% | 21.7% | 13.9% | 12% | 9.8% | 9.8% | 0.32% |
| Apr 2026 | 39.1% | 21.4% | 11.6% | 11.9% | 7.9% | 7.9% | 0.37% |
| May 2026 | 36.7% | 20.1% | 10.8% | 13.6% | 11% | 7.4% | 0.42% |
| Jun 2026 | 38.4% | 21.1% | 11.3% | 11.7% | 9.4% | 7.7% | 0.37% |
| Jul 2026 | 42.2% | 19% | 10.6% | 10.5% | 10.4% | 6.9% | 0.34% |
| Aug 2026 | 41.4% | 18.6% | 12.2% | 10.3% | 10.2% | 6.8% | 0.33% |
| Sep 2026 | 42.2% | 19% | 10.6% | 10.5% | 10.4% | 7% | 0.27% |
How has the Blackmores and Swisse comparison changed over the last 12 months?
3 findings
- Blackmores was ahead of Swisse in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blackmores’ estimated Share of Search among fish oil brands worldwide moved from 34.3% to 42.2%, and its estimated monthly branded searches moved from 165K to 201K.
- Across the 12 months ending September 2026, Swisse’s estimated Share of Search among fish oil brands worldwide moved from 10.3% to 10.4%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for fish oil brands worldwide in September 2026?
1 change
In September 2026, Blackmores gained estimated Share of Search among fish oil brands worldwide, from 41.4% to 42.2%.
Other head-to-heads among fish oil brands
Blackmores vs Nordic Naturals: compare search popularity
Blackmores vs Nature Made: compare search popularity
Blackmores vs Nature's Bounty: compare search popularity- Nordic Naturals vs Nature Made: compare search popularity
- Nordic Naturals vs Nature's Bounty: compare search popularity
Nordic Naturals vs Swisse: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Blackmores’ and Swisse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blackmores
1 branded search term
- blackmores
Swisse
1 branded search term
- swisse
Put your own brand in this comparison
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