How popular isCallaway in search?
In September 2026, there were an estimated 165K branded searches for Callaway worldwide which held steady over the last 12 months. Callaway holds 8.6% estimated Share of Search among cart bag brands worldwide and is ranked 4th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
Mizuno63.7%Titleist12.8%
TaylorMade10.5%
Callaway8.6%
PING2.1%
Ogio1.4%
Sun Mountain0.78%
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Where does Callaway compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cart bag brands | 4th of 7 | 8.6% | Shown below |
| Golf balls | 4th of 6 | 14.4% | Show ranking |
| Golf gloves | 3rd of 5 | 20.7% | Show ranking |
| Golf brands | 3rd of 6 | 21.7% | Show ranking |
| Golf bags | 3rd of 6 | 23.8% | Show ranking |
| Golf club brands | 3rd of 5 | 24.1% | Show ranking |
| Stand bag brands | 3rd of 4 | 25.3% | Show ranking |
| Golf bag brands | 3rd of 4 | 25.8% | Show ranking |
| Golf glove brands | 2nd of 3 | 34.7% | Show ranking |
Which cart bag brands compete with Callaway?
Share of Search by month for Mizuno, Titleist, TaylorMade, Callaway, PING. The figures are in the table below the chart.
View monthly share of search table
| Month | Mizuno | Titleist | TaylorMade | Callaway | PING | Ogio | Sun Mountain |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.2% | 12.8% | 10.4% | 8.6% | 2.6% | 1.7% | 0.75% |
| Nov 2025 | 60.9% | 12.3% | 12.3% | 10% | 2% | 1.7% | 0.88% |
| Dec 2025 | 63.4% | 12.8% | 10.5% | 8.6% | 2.1% | 1.7% | 0.89% |
| Jan 2026 | 60.7% | 12.2% | 12.2% | 10% | 2.5% | 1.6% | 0.7% |
| Feb 2026 | 58.5% | 14.4% | 11.8% | 9.7% | 2.9% | 1.9% | 0.82% |
| Mar 2026 | 56.8% | 17.1% | 11.5% | 9.4% | 2.8% | 1.5% | 0.82% |
| Apr 2026 | 44.5% | 16.4% | 13.4% | 20% | 3.3% | 1.5% | 0.97% |
| May 2026 | 54.3% | 16.4% | 13.4% | 10.9% | 2.7% | 1.5% | 0.82% |
| Jun 2026 | 53.8% | 16.2% | 13.2% | 10.8% | 3.3% | 1.8% | 0.99% |
| Jul 2026 | 54.1% | 16.3% | 13.3% | 10.9% | 2.7% | 1.8% | 0.96% |
| Aug 2026 | 54.6% | 13.5% | 11% | 16.5% | 2.2% | 1.5% | 0.79% |
| Sep 2026 | 63.7% | 12.8% | 10.5% | 8.6% | 2.1% | 1.4% | 0.78% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.7% | 1.2M | 0% | +9.1 points | |
| 2, moved from 3rd to 2nd | 12.8% | 246K | -18.3% | -0.6 pointsmoved from 3rd to 2nd | |
| 3, moved from 4th to 3rd | 10.5% | 201K | -18.3% | -0.5 pointsmoved from 4th to 3rd | |
| 4, moved from 2nd to 4th | 8.6% | 165K | -55.2% | -7.8 pointsmoved from 2nd to 4th | |
| 5, held 5th | 2.1% | 40.5K | -18.2% | -0.1 points | |
| 6, held 6th | 1.4% | 27.1K | -18.1% | -0.1 points | |
| 7, held 7th | 0.78% | 15K | -15.3% | 0 points |
1.
Mizuno63.7%
Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +9.1 points.
2.
12.8%
Moved from 3rd to 2nd. 246K estimated branded searches, -18.3% vs prior month. Share -0.6 points.
10.5%
Moved from 4th to 3rd. 201K estimated branded searches, -18.3% vs prior month. Share -0.5 points.
4.
Callaway8.6%
Moved from 2nd to 4th. 165K estimated branded searches, -55.2% vs prior month. Share -7.8 points.
5.
PING2.1%
Held 5th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
6.
Ogio1.4%
Held 6th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.1 points.
0.78%
Held 7th. 15K estimated branded searches, -15.3% vs prior month. Share 0 points.
Compare search popularity between Callaway and its closest rivals
How has branded search demand for Callaway changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Callaway worldwide held steady at 165K.
- Across the 12 months ending September 2026, Callaway’s estimated Share of Search among cart bag brands worldwide peaked at 20% in April 2026 and was lowest at 8.6% in October 2025.
How did search popularity change for cart bag brands worldwide in September 2026?
6 changes
In September 2026, Mizuno gained estimated Share of Search among cart bag brands worldwide, from 54.6% to 63.7%.
In September 2026, Callaway lost estimated Share of Search among cart bag brands worldwide, from 16.5% to 8.6%.
In September 2026, Titleist lost estimated Share of Search among cart bag brands worldwide, from 13.5% to 12.8%.
In September 2026, TaylorMade lost estimated Share of Search among cart bag brands worldwide, from 11% to 10.5%.
PING’s estimated Share of Search among cart bag brands worldwide has lost ground for 3 months in a row, from 3.3% to 2.1% in September 2026.
Estimated monthly branded searches for Ogio worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
How is Callaway measured?
Brandwave collects information about searches that people make online using Callaway’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- callaway
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Is Callaway your brand?
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