How popular isBoss in search?
In September 2026, there were an estimated 1.2M branded searches for Boss worldwide which held steady over the last 12 months. Boss holds 11% estimated Share of Search among guitar amps worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Boss compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Guitar amps | 2nd of 6 | 11% | Shown below |
| Metronome brands | 3rd of 6 | 16.7% | Show ranking |
| Guitar Tuner brands | 1st of 7 | 47.1% | Show ranking |
| Drum Machine brands | 1st of 7 | 66.9% | Show ranking |
| Guitar pedals | 1st of 6 | 68.9% | Show ranking |
| Guitar pedal brands | 1st of 4 | 75.1% | Show ranking |
| Pedalboard brands | 1st of 6 | 76.6% | Show ranking |
| Tuner brands | 1st of 6 | 78.7% | Show ranking |
Which guitar amps compete with Boss?
Share of Search by month for Orange, Boss, Vox, Fender, Marshall. The figures are in the table below the chart.
View monthly share of search table
| Month | Orange | Boss | Vox | Fender | Marshall | Blackstar |
|---|---|---|---|---|---|---|
| Oct 2025 | 70.3% | 9.5% | 7.8% | 7.8% | 3.2% | 1.4% |
| Nov 2025 | 66.2% | 11% | 11% | 7.4% | 3.2% | 1.3% |
| Dec 2025 | 66.2% | 11% | 11% | 7.5% | 3.2% | 1.1% |
| Jan 2026 | 67.6% | 11.2% | 9.1% | 7.6% | 3.1% | 1.4% |
| Feb 2026 | 69.2% | 9.4% | 9.4% | 7.9% | 2.7% | 1.4% |
| Mar 2026 | 69.5% | 9.4% | 9.4% | 7.7% | 2.7% | 1.4% |
| Apr 2026 | 66% | 10.9% | 10.9% | 7.6% | 3.1% | 1.6% |
| May 2026 | 65.2% | 10.7% | 10.7% | 8.7% | 3.1% | 1.6% |
| Jun 2026 | 65.9% | 10.8% | 8.9% | 8.8% | 3.7% | 1.9% |
| Jul 2026 | 65.5% | 10.8% | 10.8% | 7.2% | 4.4% | 1.3% |
| Aug 2026 | 66.9% | 11% | 9% | 7.4% | 4.5% | 1.1% |
| Sep 2026 | 66.8% | 11% | 9% | 7.4% | 4.5% | 1.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.8% | 7.5M | 0% | -0.1 points | |
| 2, held 2nd | 11% | 1.2M | +0.27% | 0 points | |
| 3, held 3rd | 9% | 1M | +0.33% | 0 points | |
| 4, held 4th | 7.4% | 831K | 0% | 0 points | |
| 5, held 5th | 4.5% | 503K | -1.5% | -0.1 points | |
| 6, held 6th | 1.4% | 153K | +19.5% | +0.2 points |
1.
Orange66.8%
Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share -0.1 points.
2.
Boss11%
Held 2nd. 1.2M estimated branded searches, +0.27% vs prior month. Share 0 points.
3.
Vox9%
Held 3rd. 1M estimated branded searches, +0.33% vs prior month. Share 0 points.
4.
Fender7.4%
Held 4th. 831K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Marshall4.5%
Held 5th. 503K estimated branded searches, -1.5% vs prior month. Share -0.1 points.
1.4%
Held 6th. 153K estimated branded searches, +19.5% vs prior month. Share +0.2 points.
Compare search popularity between Boss and its closest rivals
Every comparison with Boss
28 comparisons
- Boss vs Seiko
- Boss vs Yamaha
- Boss vs Orange
- Boss vs Vox
- Boss vs Fender
- Boss vs Marshall
- Boss vs Electro-Harmonix
- Boss vs Gator
- Boss vs Roadie
- Boss vs Cherub
- Blackstar vs Boss
- Boss vs D'Addario
- Akai vs Boss
- Behringer vs Boss
- Boss vs Moog
- Arturia vs Boss
- Boss vs Korg
- Boss vs Peterson
- Boss vs Nux
- Alesis vs Boss
- Boss vs Snark
- Boss vs TC Electronic
- Boss vs Wittner
- Boss vs MXR
- Boss vs Strymon
- Boss vs Rockboard
- Boss vs Pedaltrain
- Boss vs Temple Audio
How has branded search demand for Boss changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Boss worldwide held steady at 1.2M.
- Across the 12 months ending September 2026, Boss’ estimated Share of Search among guitar amps worldwide increased from 9.5% to 11%.
- Across the 12 months ending September 2026, Boss’ estimated Share of Search among guitar amps worldwide peaked at 11.2% in January 2026 and was lowest at 9.4% in February 2026.
How did search popularity change for guitar amps worldwide in September 2026?
4 changes
Estimated monthly branded searches for Marshall worldwide rose 19.5% over 12 measured months, from 421K to 503K in September 2026.
Estimated monthly branded searches for Fender worldwide fell 18.2% over 12 measured months, from 1M to 831K in September 2026.
Estimated monthly branded searches for Orange worldwide fell 18.1% over 12 measured months, from 9.2M to 7.5M in September 2026.
Estimated monthly branded searches for Blackstar worldwide fell 16.4% over 12 measured months, from 183K to 153K in September 2026.
How is Boss measured?
Brandwave collects information about searches that people make online using Boss’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- boss
- boss pedal
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Is Boss your brand?
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