Brandwave

Guitar pedals:Which brands are most popular in search?

In August 2026, Electro-Harmonix was the most searched among guitar pedals worldwide, with an estimated 368K branded searches and 64.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Electro-Harmonix64.2%
  2. Behringer23.5%
  3. TC Electronic3.9%
  4. Boss3.2%
  5. MXR3.2%
  6. Strymon2.1%

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Share of SearchLeaderboard

Compare the guitar pedals shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among guitar pedals worldwide, by month

Share of Search by month for Electro-Harmonix, Behringer, TC Electronic, Boss, MXR, Strymon. The figures are in the table below the chart.

View monthly share of search table
MonthElectro-HarmonixBehringerTC ElectronicBossMXRStrymon
Oct 202549.9%33.5%4.5%5.5%3%3.7%
Nov 202549%32.8%4.4%6.6%3.6%3.6%
Dec 202553.6%29.4%4%5.9%3.2%4%
Jan 202654.1%29.7%4.9%4.9%3.3%3.3%
Feb 202653.5%29.4%4.8%5.9%3.2%3.2%
Mar 202656%25.1%4.1%9.2%2.8%2.8%
Apr 202651.1%34.1%4.6%4.6%3.1%2.5%
May 202651.5%34.4%4.6%3.8%3.1%2.5%
Jun 202659.8%26.8%4.4%3.6%2.9%2.4%
Jul 202658.7%26.3%4.3%3.5%3.5%3.5%
Aug 202664.2%23.5%3.9%3.2%3.2%2.1%
Sep 2026——————

This month’s ranking, August 2026

  1. Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +5.4 points.

  2. 2.Behringer

    23.5%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -2.8 points.

  3. Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Boss

    3.2%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.MXR

    3.2%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.Strymon

    2.1%

    Held 6th. 12.1K estimated branded searches, -33.1% vs prior month. Share -1.4 points.

Compare search popularity between leading brands

Which brand is most popular in search among guitar pedals worldwide?

In August 2026, Electro-Harmonix was the most searched among guitar pedals worldwide, with an estimated 368K branded searches and 64.2% estimated Share of Search within this set. Behringer is in 2nd place, 40.6 percentage points behind at 23.5% Share of Search.

Global guitar pedals, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Electro-Harmonix49.9% → 64.2%64.2%Aug 202649%Nov 20251st
Behringer33.5% → 23.5%34.4%May 202623.5%Aug 20262nd
TC Electronic4.5% → 3.9%4.9%Jan 20263.9%Aug 20264th → 3rd
Boss5.5% → 3.2%9.2%Mar 20263.2%Aug 20263rd → 4th
MXR3% → 3.2%3.6%Nov 20252.8%Mar 20266th → 5th
Strymon3.7% → 2.1%4%Dec 20252.1%Aug 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Electro-Harmonix’s estimated Share of Search among guitar pedals worldwide increased from 49.9% to 64.2%.
  • Across the 11 months ending August 2026, Behringer’s estimated Share of Search among guitar pedals worldwide decreased from 33.5% to 23.5%.
  • Across the 11 months ending August 2026, TC Electronic’s estimated Share of Search among guitar pedals worldwide decreased from 4.5% to 3.9%.
  • Across the 11 months ending August 2026, Boss’ estimated Share of Search among guitar pedals worldwide decreased from 5.5% to 3.2%.
  • Across the 11 months ending August 2026, Strymon’s estimated Share of Search among guitar pedals worldwide decreased from 3.7% to 2.1%.
  • Across the 11 months ending August 2026, Electro-Harmonix’s estimated Share of Search among guitar pedals worldwide peaked at 64.2% in August 2026 and was lowest at 49% in November 2025.
  • Across the 11 months ending August 2026, Behringer’s estimated Share of Search among guitar pedals worldwide peaked at 34.4% in May 2026 and was lowest at 23.5% in August 2026.
  • Across the 11 months ending August 2026, Boss’ estimated Share of Search among guitar pedals worldwide peaked at 9.2% in March 2026 and was lowest at 3.2% in August 2026.
  • Across the 11 months ending August 2026, Strymon’s estimated Share of Search among guitar pedals worldwide peaked at 4% in December 2025 and was lowest at 2.1% in August 2026.
  • Across the 11 months ending August 2026, TC Electronic rose from 4th to 3rd among guitar pedals worldwide.
  • Across the 11 months ending August 2026, Boss fell from 3rd to 4th among guitar pedals worldwide.
  • Across the 11 months ending August 2026, MXR rose from 6th to 5th among guitar pedals worldwide.
  • Across the 11 months ending August 2026, Strymon fell from 5th to 6th among guitar pedals worldwide.

How did search popularity change for guitar pedals worldwide in August 2026?

  1. In August 2026, Electro-Harmonix gained estimated Share of Search among guitar pedals worldwide, from 58.7% to 64.2%.

  2. In August 2026, Behringer lost estimated Share of Search among guitar pedals worldwide, from 26.3% to 23.5%.

  3. In August 2026, Strymon lost estimated Share of Search among guitar pedals worldwide, from 3.5% to 2.1%.

  4. TC Electronic’s estimated Share of Search among guitar pedals worldwide has lost ground for 3 months in a row, from 4.6% to 3.9% in August 2026.

  5. Boss’ estimated Share of Search among guitar pedals worldwide has lost ground for 3 months in a row, from 3.8% to 3.2% in August 2026.

  6. Estimated monthly branded searches for MXR worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.

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