How popular isBoss in search?
In August 2026, there were an estimated 18.1K branded searches for Boss worldwide which is down 33.2% over the last 11 months. Boss holds 3.2% estimated Share of Search among guitar pedals worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Electro-Harmonix64.2%Behringer23.5%
Boss3.2%
MXR3.2%
Strymon2.1%
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Which guitar pedals compete with Boss?
Share of Search by month for Electro-Harmonix, Behringer, TC Electronic, Boss, MXR, Strymon. The figures are in the table below the chart.
View monthly share of search table
| Month | Electro-Harmonix | Behringer | TC Electronic | Boss | MXR | Strymon |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.9% | 33.5% | 4.5% | 5.5% | 3% | 3.7% |
| Nov 2025 | 49% | 32.8% | 4.4% | 6.6% | 3.6% | 3.6% |
| Dec 2025 | 53.6% | 29.4% | 4% | 5.9% | 3.2% | 4% |
| Jan 2026 | 54.1% | 29.7% | 4.9% | 4.9% | 3.3% | 3.3% |
| Feb 2026 | 53.5% | 29.4% | 4.8% | 5.9% | 3.2% | 3.2% |
| Mar 2026 | 56% | 25.1% | 4.1% | 9.2% | 2.8% | 2.8% |
| Apr 2026 | 51.1% | 34.1% | 4.6% | 4.6% | 3.1% | 2.5% |
| May 2026 | 51.5% | 34.4% | 4.6% | 3.8% | 3.1% | 2.5% |
| Jun 2026 | 59.8% | 26.8% | 4.4% | 3.6% | 2.9% | 2.4% |
| Jul 2026 | 58.7% | 26.3% | 4.3% | 3.5% | 3.5% | 3.5% |
| Aug 2026 | 64.2% | 23.5% | 3.9% | 3.2% | 3.2% | 2.1% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.2% | 368K | +22.3% | +5.4 points | |
| 2, held 2nd | 23.5% | 135K | 0% | -2.8 points | |
| 3, held 3rd | 3.9% | 22.2K | 0% | -0.5 points | |
| 4, held 4th | 3.2% | 18.1K | 0% | -0.4 points | |
| 5, held 5th | 3.2% | 18.1K | 0% | -0.4 points | |
| 6, held 6th | 2.1% | 12.1K | -33.1% | -1.4 points |
64.2%
Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +5.4 points.
23.5%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -2.8 points.
3.9%
Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share -0.5 points.
4.
Boss3.2%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -0.4 points.
5.
MXR3.2%
Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share -0.4 points.
6.
Strymon2.1%
Held 6th. 12.1K estimated branded searches, -33.1% vs prior month. Share -1.4 points.
Compare search popularity between Boss and its closest rivals
How has branded search demand for Boss changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Boss worldwide fell from 27.1K to 18.1K.
- Across the 11 months ending August 2026, Boss’ estimated Share of Search among guitar pedals worldwide decreased from 5.5% to 3.2%.
- Across the 11 months ending August 2026, Boss’ estimated Share of Search among guitar pedals worldwide peaked at 9.2% in March 2026 and was lowest at 3.2% in August 2026.
- Across the 11 months ending August 2026, Boss fell from 3rd to 4th among guitar pedals worldwide.
How did search popularity change for guitar pedals worldwide in August 2026?
6 changes
In August 2026, Electro-Harmonix gained estimated Share of Search among guitar pedals worldwide, from 58.7% to 64.2%.
In August 2026, Behringer lost estimated Share of Search among guitar pedals worldwide, from 26.3% to 23.5%.
In August 2026, Strymon lost estimated Share of Search among guitar pedals worldwide, from 3.5% to 2.1%.
TC Electronic’s estimated Share of Search among guitar pedals worldwide has lost ground for 3 months in a row, from 4.6% to 3.9% in August 2026.
Boss’ estimated Share of Search among guitar pedals worldwide has lost ground for 3 months in a row, from 3.8% to 3.2% in August 2026.
Estimated monthly branded searches for MXR worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.
Where does Boss compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Metronome brands | 6th of 6 | 0.29% | Show ranking |
| Guitar amps | 5th of 6 | 1.7% | Show ranking |
| Guitar pedals | 4th of 6 | 3.2% | Shown above |
| Tuner brands | 6th of 6 | 4.9% | Show ranking |
| Pedalboard brands | 3rd of 6 | 8.1% | Show ranking |
How is Boss measured?
Brandwave collects information about searches that people make online using Boss’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- boss pedal
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