Brandwave

Tuner brands:Which brands are most popular in search?

In August 2026, D'Addario was the most searched among tuner brands worldwide, with an estimated 135K branded searches and 36.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. D'Addario36.2%
  2. Korg29.5%
  3. Peterson16.2%
  4. Snark7.3%
  5. TC Electronic6%
  6. Boss4.9%

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Share of SearchLeaderboard

Compare the tuner brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among tuner brands worldwide, by month

Share of Search by month for D'Addario, Korg, Peterson, Snark, TC Electronic, Boss. The figures are in the table below the chart.

View monthly share of search table
MonthD'AddarioKorgPetersonSnarkTC ElectronicBoss
Oct 202537.3%25%16.7%7.5%6.1%7.5%
Nov 202534.8%28.4%15.6%7%5.7%8.5%
Dec 202538.2%25.5%17.2%6.3%5.1%7.7%
Jan 202639.6%26.4%14.5%6.5%6.5%6.5%
Feb 202642%23.1%15.4%6.9%5.7%6.9%
Mar 202639.8%21.8%14.6%6.5%5.4%11.9%
Apr 202636.2%24.2%16.2%8.9%7.3%7.3%
May 202637.3%25%16.7%7.5%7.5%6.1%
Jun 202640.1%22%18%8%6.6%5.4%
Jul 202638.7%26%17.4%6.4%6.4%5.2%
Aug 202636.2%29.5%16.2%7.3%6%4.9%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.D'Addario

    36.2%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share -2.5 points.

  2. 2.Korg

    29.5%

    Held 2nd. 110K estimated branded searches, +21.5% vs prior month. Share +3.5 points.

  3. 3.Peterson

    16.2%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -1.1 points.

  4. 4.Snark

    7.3%

    Held 4th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.9 points.

  5. 5.TC Electronic

    6%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.Boss

    4.9%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among tuner brands worldwide?

In August 2026, D'Addario was the most searched among tuner brands worldwide, with an estimated 135K branded searches and 36.2% estimated Share of Search within this set. Korg is in 2nd place, 6.7 percentage points behind at 29.5% Share of Search.

Global tuner brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
D'Addario37.3% → 36.2%42%Feb 202634.8%Nov 20251st
Korg25% → 29.5%29.5%Aug 202621.8%Mar 20262nd
Peterson16.7% → 16.2%18%Jun 202614.5%Jan 20263rd
Snark7.5% → 7.3%8.9%Apr 20266.3%Dec 20255th → 4th
TC Electronic6.1% → 6%7.5%May 20265.1%Dec 20256th → 5th
Boss7.5% → 4.9%11.9%Mar 20264.9%Aug 20264th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, D'Addario’s estimated Share of Search among tuner brands worldwide decreased from 37.3% to 36.2%.
  • Across the 11 months ending August 2026, Korg’s estimated Share of Search among tuner brands worldwide increased from 25% to 29.5%.
  • Across the 11 months ending August 2026, Boss’ estimated Share of Search among tuner brands worldwide decreased from 7.5% to 4.9%.
  • Across the 11 months ending August 2026, D'Addario’s estimated Share of Search among tuner brands worldwide peaked at 42% in February 2026 and was lowest at 34.8% in November 2025.
  • Across the 11 months ending August 2026, Korg’s estimated Share of Search among tuner brands worldwide peaked at 29.5% in August 2026 and was lowest at 21.8% in March 2026.
  • Across the 11 months ending August 2026, Peterson’s estimated Share of Search among tuner brands worldwide peaked at 18% in June 2026 and was lowest at 14.5% in January 2026.
  • Across the 11 months ending August 2026, Snark’s estimated Share of Search among tuner brands worldwide peaked at 8.9% in April 2026 and was lowest at 6.3% in December 2025.
  • Across the 11 months ending August 2026, TC Electronic’s estimated Share of Search among tuner brands worldwide peaked at 7.5% in May 2026 and was lowest at 5.1% in December 2025.
  • Across the 11 months ending August 2026, Boss’ estimated Share of Search among tuner brands worldwide peaked at 11.9% in March 2026 and was lowest at 4.9% in August 2026.
  • Across the 11 months ending August 2026, Snark rose from 5th to 4th among tuner brands worldwide.
  • Across the 11 months ending August 2026, TC Electronic rose from 6th to 5th among tuner brands worldwide.
  • Across the 11 months ending August 2026, Boss fell from 4th to 6th among tuner brands worldwide.
  • Across the 11 months ending August 2026, Peterson held steady: its estimated Share of Search among tuner brands worldwide moved less than 0.5 percentage points.

How did search popularity change for tuner brands worldwide in August 2026?

  1. In August 2026, Korg gained estimated Share of Search among tuner brands worldwide, from 26% to 29.5%.

  2. In August 2026, Snark gained estimated Share of Search among tuner brands worldwide, from 6.4% to 7.3%.

  3. In August 2026, D'Addario lost estimated Share of Search among tuner brands worldwide, from 38.7% to 36.2%.

  4. In August 2026, Peterson lost estimated Share of Search among tuner brands worldwide, from 17.4% to 16.2%.

  5. TC Electronic’s estimated Share of Search among tuner brands worldwide has lost ground for 3 months in a row, from 7.5% to 6% in August 2026.

  6. Boss’ estimated Share of Search among tuner brands worldwide has lost ground for 3 months in a row, from 6.1% to 4.9% in August 2026.

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