Brandwave

How popular isD'Addario in search?

In August 2026, there were an estimated 135K branded searches for D'Addario worldwide which held steady over the last 11 months. D'Addario holds 36.2% estimated Share of Search among tuner brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. D'Addario36.2%
  2. Korg29.5%
  3. Peterson16.2%
  4. Snark7.3%
  5. TC Electronic6%
  6. Boss4.9%
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Which tuner brands compete with D'Addario?

D'Addario against tuner brands worldwide, by month

Share of Search by month for D'Addario, Korg, Peterson, Snark, TC Electronic, Boss. The figures are in the table below the chart.

View monthly share of search table
MonthD'AddarioKorgPetersonSnarkTC ElectronicBoss
Oct 202537.3%25%16.7%7.5%6.1%7.5%
Nov 202534.8%28.4%15.6%7%5.7%8.5%
Dec 202538.2%25.5%17.2%6.3%5.1%7.7%
Jan 202639.6%26.4%14.5%6.5%6.5%6.5%
Feb 202642%23.1%15.4%6.9%5.7%6.9%
Mar 202639.8%21.8%14.6%6.5%5.4%11.9%
Apr 202636.2%24.2%16.2%8.9%7.3%7.3%
May 202637.3%25%16.7%7.5%7.5%6.1%
Jun 202640.1%22%18%8%6.6%5.4%
Jul 202638.7%26%17.4%6.4%6.4%5.2%
Aug 202636.2%29.5%16.2%7.3%6%4.9%
Sep 2026——————

  1. 1.D'Addario

    36.2%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share -2.5 points.

  2. 2.Korg

    29.5%

    Held 2nd. 110K estimated branded searches, +21.5% vs prior month. Share +3.5 points.

  3. 3.Peterson

    16.2%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -1.1 points.

  4. 4.Snark

    7.3%

    Held 4th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.9 points.

  5. 5.TC Electronic

    6%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.Boss

    4.9%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare search popularity between D'Addario and its closest rivals

How has branded search demand for D'Addario changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for D'Addario worldwide held steady at 135K.
  • Across the 11 months ending August 2026, D'Addario’s estimated Share of Search among tuner brands worldwide decreased from 37.3% to 36.2%.
  • Across the 11 months ending August 2026, D'Addario’s estimated Share of Search among tuner brands worldwide peaked at 42% in February 2026 and was lowest at 34.8% in November 2025.

How did search popularity change for tuner brands worldwide in August 2026?

  1. In August 2026, Korg gained estimated Share of Search among tuner brands worldwide, from 26% to 29.5%.

  2. In August 2026, Snark gained estimated Share of Search among tuner brands worldwide, from 6.4% to 7.3%.

  3. In August 2026, D'Addario lost estimated Share of Search among tuner brands worldwide, from 38.7% to 36.2%.

  4. In August 2026, Peterson lost estimated Share of Search among tuner brands worldwide, from 17.4% to 16.2%.

  5. TC Electronic’s estimated Share of Search among tuner brands worldwide has lost ground for 3 months in a row, from 7.5% to 6% in August 2026.

  6. Boss’ estimated Share of Search among tuner brands worldwide has lost ground for 3 months in a row, from 6.1% to 4.9% in August 2026.

Where does D'Addario compete?

D'Addario is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Reed brands3rd of 60.36%Show ranking
Guitar strap brands3rd of 67.3%Show ranking
Ukulele accessory brands4th of 612.2%Show ranking
Guitar pick brands3rd of 613.2%Show ranking
Violin string brands2nd of 631.6%Show ranking
Tuner brands1st of 636.2%Shown above
Guitar strings1st of 652.2%Show ranking

How is D'Addario measured?

Brandwave collects information about searches that people make online using D'Addario’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • d'addario

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How the Brand Demand Index is measured

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