Guitar strings:Which brands are most popular in search?
In August 2026, D'Addario was the most searched among guitar strings worldwide, with an estimated 135K branded searches and 52.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
D'Addario52.2%Martin28.6%
Ernie Ball12.8%
Elixir Strings4.7%Rotosound1.1%
- Dean Markley0.62%
Follow guitar strings and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the guitar strings people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for D'Addario, Martin, Ernie Ball, Elixir Strings. The figures are in the table below the chart.
View monthly share of search table
| Month | D'Addario | Martin | Ernie Ball | Elixir Strings | Rotosound | Dean Markley |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.3% | 31.7% | 14.2% | 5.2% | 1% | 0.56% |
| Nov 2025 | 46.7% | 31.3% | 14% | 6.3% | 1% | 0.66% |
| Dec 2025 | 51.7% | 28.4% | 12.7% | 5.7% | 0.91% | 0.6% |
| Jan 2026 | 49.1% | 32.8% | 12.1% | 4.4% | 1.1% | 0.57% |
| Feb 2026 | 56.6% | 25.4% | 11.4% | 5.1% | 1% | 0.55% |
| Mar 2026 | 55.2% | 24.7% | 13.5% | 4.9% | 0.97% | 0.64% |
| Apr 2026 | 52.2% | 28.6% | 12.8% | 4.7% | 1.1% | 0.62% |
| May 2026 | 51.7% | 28.4% | 12.7% | 5.7% | 0.92% | 0.61% |
| Jun 2026 | 55.2% | 24.7% | 13.5% | 4.9% | 0.98% | 0.65% |
| Jul 2026 | 52.2% | 28.6% | 12.8% | 4.7% | 1.1% | 0.5% |
| Aug 2026 | 52.2% | 28.6% | 12.8% | 4.7% | 1.1% | 0.62% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.2% | 135K | 0% | -0.1 points | |
| 2, held 2nd | 28.6% | 74K | 0% | 0 points | |
| 3, held 3rd | 12.8% | 33.1K | 0% | 0 points | |
| 4, held 4th | 4.7% | 12.1K | 0% | 0 points | |
| 5, held 5th | 1.1% | 2.9K | 0% | 0 points | |
| 6, held 6th | 0.62% | 1.6K | +23.1% | +0.1 points |
52.2%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.
2.
28.6%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share 0 points.
12.8%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
4.7%
Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
1.1%
Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
0.62%
Held 6th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.1 points.
Compare search popularity between leading brands
- D'Addario vs Elixir Strings: compare search popularity
- Martin vs Elixir Strings: compare search popularity
- Ernie Ball vs Elixir Strings: compare search popularity
- Compare any of these brands
Which brand is most popular in search among guitar strings worldwide?
6 brands
In August 2026, D'Addario was the most searched among guitar strings worldwide, with an estimated 135K branded searches and 52.2% estimated Share of Search within this set. Martin is in 2nd place, 23.6 percentage points behind at 28.6% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| D'Addario | 47.3% → 52.2% | 56.6%Feb 2026 | 46.7%Nov 2025 | 1st |
| Martin | 31.7% → 28.6% | 32.8%Jan 2026 | 24.7%Jun 2026 | 2nd |
| Ernie Ball | 14.2% → 12.8% | 14.2%Oct 2025 | 11.4%Feb 2026 | 3rd |
| Elixir Strings | 5.2% → 4.7% | 6.3%Nov 2025 | 4.4%Jan 2026 | 4th |
| Rotosound | 1% → 1.1% | 1.1%Jul 2026 | 0.91%Dec 2025 | 5th |
| Dean Markley | 0.56% → 0.62% | 0.66%Nov 2025 | 0.5%Jul 2026 | 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, D'Addario’s estimated Share of Search among guitar strings worldwide increased from 47.3% to 52.2%.
- Across the 11 months ending August 2026, Martin’s estimated Share of Search among guitar strings worldwide decreased from 31.7% to 28.6%.
- Across the 11 months ending August 2026, Ernie Ball’s estimated Share of Search among guitar strings worldwide decreased from 14.2% to 12.8%.
- Across the 11 months ending August 2026, Elixir Strings’ estimated Share of Search among guitar strings worldwide decreased from 5.2% to 4.7%.
- Across the 11 months ending August 2026, D'Addario’s estimated Share of Search among guitar strings worldwide peaked at 56.6% in February 2026 and was lowest at 46.7% in November 2025.
- Across the 11 months ending August 2026, Martin’s estimated Share of Search among guitar strings worldwide peaked at 32.8% in January 2026 and was lowest at 24.7% in June 2026.
- Across the 11 months ending August 2026, Ernie Ball’s estimated Share of Search among guitar strings worldwide peaked at 14.2% in October 2025 and was lowest at 11.4% in February 2026.
- Across the 11 months ending August 2026, Elixir Strings’ estimated Share of Search among guitar strings worldwide peaked at 6.3% in November 2025 and was lowest at 4.4% in January 2026.
- Across the 11 months ending August 2026, Rotosound and Dean Markley held steady: their estimated Share of Search among guitar strings worldwide each moved less than 0.5 percentage points.
How did search popularity change for guitar strings worldwide in August 2026?
3 changes
Elixir Strings’ estimated Share of Search among guitar strings worldwide has lost ground for 3 months in a row, from 5.7% to 4.7% in August 2026.
Estimated monthly branded searches for Ernie Ball worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.
Estimated monthly branded searches for Martin worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.