Brandwave

How popular isMartin in search?

In August 2026, there were an estimated 74K branded searches for Martin worldwide which is down 18.2% over the last 11 months. Martin holds 28.6% estimated Share of Search among guitar strings worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. D'Addario52.2%
  2. Martin28.6%
  3. Ernie Ball12.8%
  4. Elixir Strings4.7%
  5. Rotosound1.1%
  6. Dean Markley0.62%
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Which guitar strings compete with Martin?

Martin against guitar strings worldwide, by month

Share of Search by month for D'Addario, Martin, Ernie Ball, Elixir Strings. The figures are in the table below the chart.

View monthly share of search table
MonthD'AddarioMartinErnie BallElixir StringsRotosoundDean Markley
Oct 202547.3%31.7%14.2%5.2%1%0.56%
Nov 202546.7%31.3%14%6.3%1%0.66%
Dec 202551.7%28.4%12.7%5.7%0.91%0.6%
Jan 202649.1%32.8%12.1%4.4%1.1%0.57%
Feb 202656.6%25.4%11.4%5.1%1%0.55%
Mar 202655.2%24.7%13.5%4.9%0.97%0.64%
Apr 202652.2%28.6%12.8%4.7%1.1%0.62%
May 202651.7%28.4%12.7%5.7%0.92%0.61%
Jun 202655.2%24.7%13.5%4.9%0.98%0.65%
Jul 202652.2%28.6%12.8%4.7%1.1%0.5%
Aug 202652.2%28.6%12.8%4.7%1.1%0.62%
Sep 2026——————

  1. 1.D'Addario

    52.2%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Martin

    28.6%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Ernie Ball

    12.8%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Elixir Strings

    4.7%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Rotosound

    1.1%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Dean Markley

    0.62%

    Held 6th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.1 points.

Compare search popularity between Martin and its closest rivals

How has branded search demand for Martin changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Martin worldwide fell from 90.5K to 74K.
  • Across the 11 months ending August 2026, Martin’s estimated Share of Search among guitar strings worldwide decreased from 31.7% to 28.6%.
  • Across the 11 months ending August 2026, Martin’s estimated Share of Search among guitar strings worldwide peaked at 32.8% in January 2026 and was lowest at 24.7% in June 2026.

How did search popularity change for guitar strings worldwide in August 2026?

  1. Elixir Strings’ estimated Share of Search among guitar strings worldwide has lost ground for 3 months in a row, from 5.7% to 4.7% in August 2026.

  2. Estimated monthly branded searches for Ernie Ball worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

  3. Estimated monthly branded searches for Martin worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

Where does Martin compete?

Martin is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Acoustic guitars3rd of 61.7%Show ranking
Stage lighting brands3rd of 610.9%Show ranking
Guitar strings2nd of 628.6%Shown above

How is Martin measured?

Brandwave collects information about searches that people make online using Martin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • martin guitars

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How the Brand Demand Index is measured

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