Brandwave

How popular isKorg in search?

In August 2026, there were an estimated 110K branded searches for Korg worldwide which is up 21.5% over the last 11 months. Korg holds 29.5% estimated Share of Search among tuner brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. D'Addario36.2%
  2. Korg29.5%
  3. Peterson16.2%
  4. Snark7.3%
  5. TC Electronic6.1%
  6. Boss4.8%
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Which tuner brands compete with Korg?

Korg against tuner brands worldwide, by month

Share of Search by month for D'Addario, Korg, Peterson, Snark, TC Electronic, Boss. The figures are in the table below the chart.

View monthly share of search table
MonthD'AddarioKorgPetersonSnarkTC ElectronicBoss
Oct 202537.2%24.9%16.7%7.5%6.3%7.5%
Nov 202534.7%28.3%15.6%7%5.9%8.5%
Dec 202538.2%25.5%17.1%6.3%5.3%7.7%
Jan 202639.5%26.4%14.5%6.5%6.6%6.5%
Feb 202642%23%15.4%6.9%5.8%6.9%
Mar 202639.7%21.8%14.6%6.5%5.5%11.9%
Apr 202636.1%24.2%16.2%8.9%7.4%7.2%
May 202637.2%24.9%16.7%7.5%7.6%6.1%
Jun 202640%21.9%17.9%8%6.7%5.4%
Jul 202638.7%25.9%17.3%6.4%6.5%5.2%
Aug 202636.2%29.5%16.2%7.3%6.1%4.8%
Sep 2026——————

  1. 1.D'Addario

    36.2%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share -2.5 points.

  2. 2.Korg

    29.5%

    Held 2nd. 110K estimated branded searches, +21.5% vs prior month. Share +3.5 points.

  3. 3.Peterson

    16.2%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -1.1 points.

  4. 4.Snark

    7.3%

    Moved from 5th to 4th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.9 points.

  5. 5.TC Electronic

    6.1%

    Moved from 4th to 5th. 22.6K estimated branded searches, -0.4% vs prior month. Share -0.4 points.

  6. 6.Boss

    4.8%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare search popularity between Korg and its closest rivals

Every comparison with Korg

How has branded search demand for Korg changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Korg worldwide rose from 90.5K to 110K.
  • Across the 11 months ending August 2026, Korg’s estimated Share of Search among tuner brands worldwide increased from 24.9% to 29.5%.
  • Across the 11 months ending August 2026, Korg’s estimated Share of Search among tuner brands worldwide peaked at 29.5% in August 2026 and was lowest at 21.8% in March 2026.

How did search popularity change for tuner brands worldwide in August 2026?

  1. In August 2026, Snark overtook TC Electronic to rank 4th among tuner brands worldwide, at 7.3%.

  2. In August 2026, Korg gained estimated Share of Search among tuner brands worldwide, from 25.9% to 29.5%.

  3. In August 2026, D'Addario lost estimated Share of Search among tuner brands worldwide, from 38.7% to 36.2%.

  4. In August 2026, Peterson lost estimated Share of Search among tuner brands worldwide, from 17.3% to 16.2%.

  5. TC Electronic’s estimated Share of Search among tuner brands worldwide has lost ground for 3 months in a row, from 7.6% to 6.1% in August 2026.

  6. Boss’ estimated Share of Search among tuner brands worldwide has lost ground for 3 months in a row, from 6.1% to 4.8% in August 2026.

Where does Korg compete?

Korg is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Digital pianos3rd of 61.6%Show ranking
Metronome brands4th of 61.8%Show ranking
Keyboards and synths2nd of 62.5%Show ranking
Tuner brands2nd of 629.5%Shown above

How is Korg measured?

Brandwave collects information about searches that people make online using Korg’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • korg

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How the Brand Demand Index is measured

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