Brandwave

How popular isApple Podcasts in search?

In August 2026, there were an estimated 201K branded searches for Apple Podcasts worldwide which held steady over the last 11 months. Apple Podcasts holds 0.36% estimated Share of Search among podcast apps worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Spotify99.5%
  2. Apple Podcasts0.36%
  3. Overcast0.09%
  4. Pocket Casts0.04%
  5. Castbox0.03%
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Which podcast apps compete with Apple Podcasts?

Apple Podcasts against podcast apps worldwide, by month

Share of Search by month for Spotify, Apple Podcasts. The figures are in the table below the chart.

View monthly share of search table
MonthSpotifyApple PodcastsOvercastPocket CastsCastbox
Oct 202599.6%0.29%0.07%0.04%0.03%
Nov 202599.6%0.29%0.07%0.04%0.03%
Dec 202599.6%0.29%0.07%0.04%0.03%
Jan 202699.5%0.36%0.09%0.05%0.02%
Feb 202699.5%0.36%0.07%0.05%0.03%
Mar 202699.6%0.29%0.07%0.04%0.02%
Apr 202699.6%0.29%0.07%0.04%0.02%
May 202699.6%0.29%0.07%0.03%0.02%
Jun 202699.6%0.29%0.07%0.03%0.02%
Jul 202699.5%0.3%0.09%0.04%0.03%
Aug 202699.5%0.36%0.09%0.04%0.03%
Sep 2026—————

  1. 1.Spotify

    99.5%

    Held 1st. 55.6M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Apple Podcasts

    0.36%

    Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share +0.1 points.

  3. 3.Overcast

    0.09%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Pocket Casts

    0.04%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Castbox

    0.03%

    Held 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.

Compare search popularity between Apple Podcasts and its closest rivals

How has branded search demand for Apple Podcasts changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Apple Podcasts worldwide held steady at 201K.
  • Across the 11 months ending August 2026, Apple Podcasts’ estimated Share of Search among podcast apps worldwide held steady, from 0.29% to 0.36%.

How did search popularity change for podcast apps worldwide in August 2026?

  1. Estimated monthly branded searches for Castbox worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

  2. Estimated monthly branded searches for Spotify worldwide fell 18.2% over 11 measured months, from 68M to 55.6M in August 2026.

  3. Estimated monthly branded searches for Pocket Casts worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

How is Apple Podcasts measured?

Brandwave collects information about searches that people make online using Apple Podcasts’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • apple podcasts

How the Brand Demand Index is measured

Who owns Apple Podcasts?

Apple Podcasts is owned by Apple. Brandwave also tracks Pixelmator, AirPods, Apple Maps, Apple Music, Apple TV 4K, Apple Watch, Final Cut Pro, GarageBand, iCloud, Keynote and Logic Pro, owned by the same company, worldwide.

Do you work for Apple Podcasts? To request corrections or removal please contact us via our support page and we will be happy to assist.

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