Brandwave

Podcast apps:Which brands are most popular in search?

In August 2026, Spotify was the most searched among podcast apps worldwide, with an estimated 55.6M branded searches and 99.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Spotify99.5%
  2. Apple Podcasts0.36%
  3. Overcast0.09%
  4. Pocket Casts0.04%
  5. Castbox0.03%

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Share of SearchLeaderboard

Compare the apps people listen to podcasts in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among podcast apps worldwide, by month

Share of Search by month for Spotify. The figures are in the table below the chart.

View monthly share of search table
MonthSpotifyApple PodcastsOvercastPocket CastsCastbox
Oct 202599.6%0.29%0.07%0.04%0.03%
Nov 202599.6%0.29%0.07%0.04%0.03%
Dec 202599.6%0.29%0.07%0.04%0.03%
Jan 202699.5%0.36%0.09%0.05%0.02%
Feb 202699.5%0.36%0.07%0.05%0.03%
Mar 202699.6%0.29%0.07%0.04%0.02%
Apr 202699.6%0.29%0.07%0.04%0.02%
May 202699.6%0.29%0.07%0.03%0.02%
Jun 202699.6%0.29%0.07%0.03%0.02%
Jul 202699.5%0.3%0.09%0.04%0.03%
Aug 202699.5%0.36%0.09%0.04%0.03%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Spotify

    99.5%

    Held 1st. 55.6M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Apple Podcasts

    0.36%

    Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share +0.1 points.

  3. 3.Overcast

    0.09%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Pocket Casts

    0.04%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Castbox

    0.03%

    Held 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among podcast apps worldwide?

In August 2026, Spotify was the most searched among podcast apps worldwide, with an estimated 55.6M branded searches and 99.5% estimated Share of Search within this set. Apple Podcasts is in 2nd place, 99.1 percentage points behind at 0.36% Share of Search.

Global podcast apps, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Spotify99.6% → 99.5%99.6%May 202699.5%Aug 20261st
Apple Podcasts0.29% → 0.36%0.36%Jan 20260.29%Oct 20252nd
Overcast0.07% → 0.09%0.09%Jul 20260.07%Feb 20263rd
Pocket Casts0.04%0.05%Feb 20260.03%May 20264th
Castbox0.03%0.03%Oct 20250.02%Mar 20265th

Each finding as a sentence

How did search popularity change for podcast apps worldwide in August 2026?

  1. Estimated monthly branded searches for Castbox worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

  2. Estimated monthly branded searches for Spotify worldwide fell 18.2% over 11 measured months, from 68M to 55.6M in August 2026.

  3. Estimated monthly branded searches for Pocket Casts worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

How the Brand Demand Index is measured

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