Brandwave

How popular isSpotify in search?

In August 2026, there were an estimated 55.6M branded searches for Spotify worldwide which is down 18.2% over the last 11 months. Spotify holds 99.5% estimated Share of Search among podcast apps worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Spotify99.5%
  2. Apple Podcasts0.36%
  3. Overcast0.09%
  4. Pocket Casts0.04%
  5. Castbox0.03%
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Which podcast apps compete with Spotify?

Spotify against podcast apps worldwide, by month

Share of Search by month for Spotify. The figures are in the table below the chart.

View monthly share of search table
MonthSpotifyApple PodcastsOvercastPocket CastsCastbox
Oct 202599.6%0.29%0.07%0.04%0.03%
Nov 202599.6%0.29%0.07%0.04%0.03%
Dec 202599.6%0.29%0.07%0.04%0.03%
Jan 202699.5%0.36%0.09%0.05%0.02%
Feb 202699.5%0.36%0.07%0.05%0.03%
Mar 202699.6%0.29%0.07%0.04%0.02%
Apr 202699.6%0.29%0.07%0.04%0.02%
May 202699.6%0.29%0.07%0.03%0.02%
Jun 202699.6%0.29%0.07%0.03%0.02%
Jul 202699.5%0.3%0.09%0.04%0.03%
Aug 202699.5%0.36%0.09%0.04%0.03%
Sep 2026—————

  1. 1.Spotify

    99.5%

    Held 1st. 55.6M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Apple Podcasts

    0.36%

    Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share +0.1 points.

  3. 3.Overcast

    0.09%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Pocket Casts

    0.04%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Castbox

    0.03%

    Held 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.

Compare search popularity between Spotify and its closest rivals

How has branded search demand for Spotify changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Spotify worldwide fell from 68M to 55.6M.
  • Across the 11 months ending August 2026, Spotify’s estimated Share of Search among podcast apps worldwide held steady, from 99.6% to 99.5%.

How did search popularity change for podcast apps worldwide in August 2026?

  1. Estimated monthly branded searches for Castbox worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

  2. Estimated monthly branded searches for Spotify worldwide fell 18.2% over 11 measured months, from 68M to 55.6M in August 2026.

  3. Estimated monthly branded searches for Pocket Casts worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

Where does Spotify compete?

Spotify is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Music streaming services1st of 561%Show ranking
Podcast apps1st of 599.5%Shown above

How is Spotify measured?

Brandwave collects information about searches that people make online using Spotify’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • spotify

Do you work for Spotify? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Spotify your brand?

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