Qobuz vs Spotify:Which is more popular?
In September 2026, Spotify had more branded searches than Qobuz among music streaming services worldwide. Spotify had about 68 million branded searches, while Qobuz had 301,000. Spotify made up 64.2% of all music streaming service searches we track, and Qobuz accounted for 0.28%. When we asked ChatGPT and Google AI Overviews about music streaming services, Spotify appeared in all five answers and Qobuz in three. Spotify was mentioned before Qobuz in every answer.
Who do people search for more?
Spotify, about 226 searches for every 1 for Qobuz
Who does AI mention more?
Spotify, mentioned in every answer we collected
Who does AI recommend more?
Spotify, named ahead of Qobuz in every answer
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Top music streaming services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Spotify appeared in all five answers. Qobuz was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Spotify was listed before Qobuz in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Spotify1st
Apple Music2nd
YouTube Music3rd
Tidal4th
Amazon Music5th
Qobuz6th
Deezer7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Spotify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- YouTube Music5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apple Music5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tidal5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Amazon Music4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Deezer3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Qobuz3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about music streaming services
5 answers
Asked ChatGPT
“Which music streaming service should I use?”
Asked ChatGPT
“What are the best music streaming services?”
Asked ChatGPT
“What's the best music streaming service for listening to music?”
Searched Google, AI Overview
“music streaming services”
Searched Google, AI Overview
“stream music online”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Qobuz or Spotify more popular in search?
This chart shows how often people search Google for Qobuz and Spotify by name. Each line represents a brand's share of searches for all seven music streaming services we track, month by month, from English-language searches worldwide.
Share of searches by month for Spotify, Qobuz. The figures are in the table below the chart.
View monthly share of searches table
| Month | Spotify | YouTube Music | Apple Music | Amazon Music | Deezer | Qobuz | Tidal |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.3% | 28.3% | 4.7% | 2.1% | 1.1% | 0.51% | 0.01% |
| Nov 2025 | 64.1% | 28.7% | 3.9% | 1.7% | 1.2% | 0.42% | 0.01% |
| Dec 2025 | 64.1% | 28.7% | 3.9% | 1.7% | 1.1% | 0.52% | 0.01% |
| Jan 2026 | 64.1% | 28.7% | 3.9% | 1.7% | 1.1% | 0.52% | 0.01% |
| Feb 2026 | 63.3% | 28.3% | 4.7% | 2.1% | 1.1% | 0.51% | 0.01% |
| Mar 2026 | 63.7% | 28.5% | 4.7% | 1.7% | 1.1% | 0.34% | <0.01% |
| Apr 2026 | 64.2% | 28.7% | 3.9% | 1.7% | 1.2% | 0.35% | <0.01% |
| May 2026 | 64.3% | 28.8% | 3.9% | 1.7% | 0.95% | 0.35% | <0.01% |
| Jun 2026 | 65% | 29.1% | 3.2% | 1.4% | 0.96% | 0.29% | <0.01% |
| Jul 2026 | 60.7% | 33.2% | 3% | 1.6% | 1.1% | 0.33% | <0.01% |
| Aug 2026 | 60.1% | 32.9% | 3.6% | 2% | 1.1% | 0.33% | <0.01% |
| Sep 2026 | 64.2% | 28.7% | 3.9% | 1.7% | 1.2% | 0.28% | <0.01% |
How has the Qobuz and Spotify comparison changed over the last 12 months?
3 findings
- Spotify was ahead of Qobuz in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Qobuz’s share of searches among music streaming services worldwide moved from 0.51% to 0.28%, and its estimated monthly branded searches moved from 550K to 301K.
- Across the 12 months ending September 2026, Spotify’s share of searches among music streaming services worldwide moved from 63.3% to 64.2%, and its estimated monthly branded searches held steady at 68M.
How did search popularity change for music streaming services worldwide in September 2026?
2 changes
In September 2026, Spotify gained share of searches among music streaming services worldwide, from 60.1% to 64.2%.
Estimated monthly branded searches for Qobuz worldwide fell 45.3% over 12 measured months, from 550K to 301K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Qobuz’s and Spotify’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among music streaming services
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