How popular isKmart?
In September 2026, people searched for Kmart by name about 4.2 million times in Australia, a 32.2% decrease from the previous year. These searches made up 9.4% of all Australia outdoor furniture retailer searches, placing Kmart fourth out of 13 retailers. When we asked both ChatGPT and Google AI Overviews about outdoor furniture retailers, Kmart appeared in one of the five answers and was the seventh most recommended of the 13.
Kmart is the fourth most searched of 13 competitors and the seventh most recommended in AI answers.
BunningsShare of searches 38.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
Harvey NormanShare of searches 11.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Amart FurnitureShare of searches 9.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
KmartShare of searches 9.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
Eco OutdoorShare of searches 7.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top outdoor furniture retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kmart was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kmart is the seventh most recommended of the 13.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bunnings2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Amart Furniture2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fantastic Furniture2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Temple & Webster2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Kmart1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Freedom1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Early Settler1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Harvey Norman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Eco Outdoor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Big W0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about outdoor furniture retailers
5 answers
Asked ChatGPT
“Where's the best place to buy outdoor furniture in Australia?”
Asked ChatGPT
“Which outdoor furniture holds up best in the Australian sun?”
Asked ChatGPT
“What's a good store for an affordable outdoor dining setting in Australia?”
Searched Google, AI Overview
“outdoor furniture”
Searched Google, AI Overview
“outdoor furniture sale”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 28, 2026.
Which outdoor furniture retailers compete with Kmart?
Share of searches by month for Bunnings, Harvey Norman, Amart Furniture, Kmart, Eco Outdoor, Freedom, Early Settler, Big W, Cosh Living, Fantastic Furniture. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bunnings | Harvey Norman | Amart Furniture | Kmart | Eco Outdoor | Freedom | Early Settler | Big W | Cosh Living | Fantastic Furniture | Domayne | Temple & Webster | Barbeques Galore |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.2% | 11.8% | 9.6% | 9.6% | 7.9% | 9.6% | 2.9% | 4.3% | 3.5% | 2.9% | 1.9% | 2.3% | 1.5% |
| Nov 2025 | 32.2% | 11.8% | 11.8% | 6.4% | 7.9% | 7.9% | 4.3% | 4.3% | 3.5% | 2.9% | 2.3% | 2.9% | 1.9% |
| Dec 2025 | 41.6% | 10.2% | 10.2% | 6.8% | 5.5% | 6.8% | 3.7% | 3.7% | 2.4% | 3% | 2% | 2% | 2% |
| Jan 2026 | 31.8% | 11.6% | 9.5% | 7.8% | 9.5% | 7.8% | 5.2% | 3.4% | 4.2% | 2.8% | 2.2% | 2.2% | 1.9% |
| Feb 2026 | 33.6% | 12.3% | 8.2% | 6.7% | 12.3% | 5.5% | 3.6% | 3.6% | 5.5% | 2.4% | 2.4% | 2% | 2% |
| Mar 2026 | 33.1% | 12.1% | 8.1% | 6.6% | 14.8% | 5.4% | 3.6% | 2.8% | 5.4% | 2.4% | 2.4% | 1.9% | 1.5% |
| Apr 2026 | 35.5% | 10.5% | 8.6% | 7% | 12.9% | 7% | 3% | 3% | 4.6% | 2.6% | 1.6% | 2.1% | 1.4% |
| May 2026 | 29.7% | 10.8% | 8.8% | 7.2% | 16.2% | 5.8% | 3.2% | 3.2% | 7.2% | 2.6% | 1.8% | 2% | 1.4% |
| Jun 2026 | 28% | 12.5% | 8.3% | 8.3% | 15.3% | 6.8% | 3% | 3% | 6.8% | 2.5% | 1.7% | 1.9% | 1.9% |
| Jul 2026 | 32.7% | 11.9% | 7.9% | 9.8% | 14.6% | 5.2% | 2.9% | 2.9% | 5.2% | 2.3% | 1.6% | 1.8% | 1.1% |
| Aug 2026 | 36.4% | 10.9% | 8.9% | 8.9% | 10.9% | 5.9% | 3.9% | 3.2% | 3.9% | 2.6% | 1.7% | 2.1% | 0.79% |
| Sep 2026 | 38.3% | 11.4% | 9.4% | 9.4% | 7.7% | 6.2% | 4.2% | 3.4% | 2.7% | 2.7% | 1.8% | 1.8% | 0.95% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.3% | 40.5K | +49.4% | +1.9 points | |
| 2, moved from 3rd to 2nd | 11.4% | 12.1K | +49.4% | +0.6 pointsmoved from 3rd to 2nd | |
| 3, moved from 4th to 3rd | 9.4% | 9.9K | +50% | +0.5 pointsmoved from 4th to 3rd | |
| 4, moved from 5th to 4th | 9.4% | 9.9K | +50% | +0.5 pointsmoved from 5th to 4th | |
| 5, moved from 2nd to 5th | 7.7% | 8.1K | 0% | -3.2 pointsmoved from 2nd to 5th | |
| 6, held 6th | 6.2% | 6.6K | +50% | +0.3 points | |
| 7, moved from 8th to 7th | 4.2% | 4.4K | +51.7% | +0.3 pointsmoved from 8th to 7th | |
| 8, moved from 9th to 8th | 3.4% | 3.6K | +50% | +0.2 pointsmoved from 9th to 8th | |
| 9, moved from 7th to 9th | 2.7% | 2.9K | 0% | -1.1 pointsmoved from 7th to 9th | |
| 10, held 10th | 2.7% | 2.9K | +52.6% | +0.2 points | |
| 11, moved from 12th to 11th | 1.8% | 1.9K | +46.2% | +0.1 pointsmoved from 12th to 11th | |
| 12, moved from 11th to 12th | 1.8% | 1.9K | +18.8% | -0.4 pointsmoved from 11th to 12th | |
| 13, held 13th | 0.95% | 1K | +69.5% | +0.2 points |
1.
Bunnings38.3%
Held 1st. 40.5K estimated branded searches, +49.4% vs prior month. Share +1.9 points.
11.4%
Moved from 3rd to 2nd. 12.1K estimated branded searches, +49.4% vs prior month. Share +0.6 points.
9.4%
Moved from 4th to 3rd. 9.9K estimated branded searches, +50% vs prior month. Share +0.5 points.
4.
Kmart9.4%
Moved from 5th to 4th. 9.9K estimated branded searches, +50% vs prior month. Share +0.5 points.
7.7%
Moved from 2nd to 5th. 8.1K estimated branded searches, 0% vs prior month. Share -3.2 points.
6.
Freedom6.2%
Held 6th. 6.6K estimated branded searches, +50% vs prior month. Share +0.3 points.
4.2%
Moved from 8th to 7th. 4.4K estimated branded searches, +51.7% vs prior month. Share +0.3 points.
8.
Big W3.4%
Moved from 9th to 8th. 3.6K estimated branded searches, +50% vs prior month. Share +0.2 points.
2.7%
Moved from 7th to 9th. 2.9K estimated branded searches, 0% vs prior month. Share -1.1 points.
2.7%
Held 10th. 2.9K estimated branded searches, +52.6% vs prior month. Share +0.2 points.
11.
Domayne1.8%
Moved from 12th to 11th. 1.9K estimated branded searches, +46.2% vs prior month. Share +0.1 points.
1.8%
Moved from 11th to 12th. 1.9K estimated branded searches, +18.8% vs prior month. Share -0.4 points.
0.95%
Held 13th. 1K estimated branded searches, +69.5% vs prior month. Share +0.2 points.
Kmart, Bunnings and 5 other brands sell other things too, so only their searches that name this product count here, like “kmart outdoor furniture”.
Compare popularity between Kmart and its closest rivals
Every comparison with Kmart
66 comparisons
- Big W vs Kmart
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- Freedom vs Kmart
- IKEA vs Kmart
- Kmart vs Temple & Webster
- Kmart vs Philips
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- Bunnings vs Kmart
- Eco Outdoor vs Kmart
- Kmart vs Zara Home
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- Kmart vs Momento
- Kmart vs Portmans
- Kmart vs Princess Polly
- Kmart vs Sportsgirl
- Kmart vs Supré
- Kmart vs The Iconic
- Kmart vs Uniqlo
- Kmart vs Universal Store
- Kmart vs Zara
- Kmart vs Tefal
- Harvey Norman vs Kmart
- Kmart vs Officeworks
- Early Settler vs Kmart
- Homebodii vs Kmart
- Kmart vs Papinelle
- Kmart vs Peter Alexander
- Kmart vs Photobook
- Kmart vs Piyama
- Kmart vs Sunbeam
- Kmart vs Sussan
- Kmart vs Vitamix
- KitchenAid vs Kmart
- Kmart vs Russell Hobbs
- Cosh Living vs Kmart
- Fantastic Furniture vs Kmart
- Breville vs Kmart
- Bonds vs Kmart
- Domayne vs Kmart
- COSORI vs Kmart
- Kmart vs Kogan
- Barbeques Galore vs Kmart
- Kmart vs NutriBullet
- BlendJet vs Kmart
- Gingerlilly vs Kmart
- Blendtec vs Kmart
- Boody vs Kmart
- Kmart vs Sant and Abel
How has branded search demand for Kmart changed in Australia over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kmart in Australia fell from 6.2M to 4.2M.
- Across the 12 months ending September 2026, Kmart’s share of searches among outdoor furniture retailers in Australia peaked at 9.8% in July 2026 and was lowest at 6.4% in November 2025.
- Across the 12 months ending September 2026, Kmart rose from 5th to 4th among outdoor furniture retailers in Australia.
How did search popularity change for Australia outdoor furniture retailers in September 2026?
6 changes
In September 2026, Harvey Norman overtook Eco Outdoor to rank 2nd among outdoor furniture retailers in Australia, with 11.4% of the searches.
In September 2026, Amart Furniture overtook Eco Outdoor to rank 3rd among outdoor furniture retailers in Australia, with 9.4% of the searches.
In September 2026, Kmart overtook Eco Outdoor to rank 4th among outdoor furniture retailers in Australia, with 9.4% of the searches.
In September 2026, Bunnings gained share of searches among outdoor furniture retailers in Australia, from 36.4% to 38.3%.
In September 2026, Eco Outdoor lost share of searches among outdoor furniture retailers in Australia, from 10.9% to 7.7%.
In September 2026, Cosh Living lost share of searches among outdoor furniture retailers in Australia, from 3.9% to 2.7%.
How are Kmart’s branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Kmart’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- kmart
- kmart air fryer
- kmart blender
- kmart clothing
- kmart homewares
- kmart outdoor furniture
- kmart photo
- kmart pyjamas
Do you work for Kmart? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Kmart compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Department stores | 1st of 6 | 39.6% | Show ranking |
| Youth fashion retailers | 15th of 15 | 0.13% | Show ranking |
| Clothing shops | 13th of 14 | 0.14% | Show ranking |
| Homewares retailers | 6th of 9 | 1.1% | Show ranking |
| Sleepwear brands | 5th of 10 | 0.91% | Show ranking |
| Photo printing services | 1st of 7 | 37.9% | Show ranking |
| Air fryer brands | 2nd of 10 | 28.4% | Show ranking |
| Outdoor furniture retailers | 4th of 13 | 9.4% | Shown above |
| Blender brands | 3rd of 9 | 20.7% | Show ranking |
Is Kmart your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.