Brandwave

How popular isFreedom?

In September 2026, people searched for Freedom by name about 142,000 times in Australia, a 20% decrease from the previous year. These searches made up 6.2% of all Australia outdoor furniture retailer searches, placing Freedom sixth out of 13 retailers. When we asked both ChatGPT and Google AI Overviews about outdoor furniture retailers, Freedom appeared in one of the five answers and was the joint fifth most recommended of the 13.

Search and AI answers in September 2026

Freedom is the sixth most searched of 13 competitors and the joint fifth most recommended in AI answers.

  1. BunningsShare of searches 38.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  2. Harvey NormanShare of searches 11.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Amart FurnitureShare of searches 9.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  4. KmartShare of searches 9.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  5. FreedomShare of searches 6.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

+8 more

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Top outdoor furniture retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Freedom was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Freedom is the joint fifth most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Temple & Webster1st
  2. Bunnings2nd
  3. Amart Furniture2nd
  4. Fantastic Furniture2nd
  5. Freedom5th
  6. Early Settler5th
  7. Kmart7th
  8. Harvey Norman–
  9. Eco Outdoor–
  10. Big W–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bunnings2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amart Furniture2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fantastic Furniture2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Temple & Webster2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kmart1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Freedom1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Early Settler1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Harvey Norman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eco Outdoor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Big W0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about outdoor furniture retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 28, 2026.

Which outdoor furniture retailers compete with Freedom?

Freedom against outdoor furniture retailers in Australia, by month

Share of searches by month for Bunnings, Harvey Norman, Amart Furniture, Kmart, Eco Outdoor, Freedom, Early Settler, Big W, Cosh Living, Fantastic Furniture. The figures are in the table below the chart.

View monthly share of searches table
MonthBunningsHarvey NormanAmart FurnitureKmartEco OutdoorFreedomEarly SettlerBig WCosh LivingFantastic FurnitureDomayneTemple & WebsterBarbeques Galore
Oct 202532.2%11.8%9.6%9.6%7.9%9.6%2.9%4.3%3.5%2.9%1.9%2.3%1.5%
Nov 202532.2%11.8%11.8%6.4%7.9%7.9%4.3%4.3%3.5%2.9%2.3%2.9%1.9%
Dec 202541.6%10.2%10.2%6.8%5.5%6.8%3.7%3.7%2.4%3%2%2%2%
Jan 202631.8%11.6%9.5%7.8%9.5%7.8%5.2%3.4%4.2%2.8%2.2%2.2%1.9%
Feb 202633.6%12.3%8.2%6.7%12.3%5.5%3.6%3.6%5.5%2.4%2.4%2%2%
Mar 202633.1%12.1%8.1%6.6%14.8%5.4%3.6%2.8%5.4%2.4%2.4%1.9%1.5%
Apr 202635.5%10.5%8.6%7%12.9%7%3%3%4.6%2.6%1.6%2.1%1.4%
May 202629.7%10.8%8.8%7.2%16.2%5.8%3.2%3.2%7.2%2.6%1.8%2%1.4%
Jun 202628%12.5%8.3%8.3%15.3%6.8%3%3%6.8%2.5%1.7%1.9%1.9%
Jul 202632.7%11.9%7.9%9.8%14.6%5.2%2.9%2.9%5.2%2.3%1.6%1.8%1.1%
Aug 202636.4%10.9%8.9%8.9%10.9%5.9%3.9%3.2%3.9%2.6%1.7%2.1%0.79%
Sep 202638.3%11.4%9.4%9.4%7.7%6.2%4.2%3.4%2.7%2.7%1.8%1.8%0.95%

  1. 1.Bunnings

    38.3%

    Held 1st. 40.5K estimated branded searches, +49.4% vs prior month. Share +1.9 points.

  2. 2.Harvey Norman

    11.4%

    Moved from 3rd to 2nd. 12.1K estimated branded searches, +49.4% vs prior month. Share +0.6 points.

  3. 3.Amart Furniture

    9.4%

    Moved from 4th to 3rd. 9.9K estimated branded searches, +50% vs prior month. Share +0.5 points.

  4. 4.Kmart

    9.4%

    Moved from 5th to 4th. 9.9K estimated branded searches, +50% vs prior month. Share +0.5 points.

  5. 5.Eco Outdoor

    7.7%

    Moved from 2nd to 5th. 8.1K estimated branded searches, 0% vs prior month. Share -3.2 points.

  6. 6.Freedom

    6.2%

    Held 6th. 6.6K estimated branded searches, +50% vs prior month. Share +0.3 points.

  7. 7.Early Settler

    4.2%

    Moved from 8th to 7th. 4.4K estimated branded searches, +51.7% vs prior month. Share +0.3 points.

  8. 8.Big W

    3.4%

    Moved from 9th to 8th. 3.6K estimated branded searches, +50% vs prior month. Share +0.2 points.

  9. 9.Cosh Living

    2.7%

    Moved from 7th to 9th. 2.9K estimated branded searches, 0% vs prior month. Share -1.1 points.

  10. 10.Fantastic Furniture

    2.7%

    Held 10th. 2.9K estimated branded searches, +52.6% vs prior month. Share +0.2 points.

  11. 11.Domayne

    1.8%

    Moved from 12th to 11th. 1.9K estimated branded searches, +46.2% vs prior month. Share +0.1 points.

  12. 12.Temple & Webster

    1.8%

    Moved from 11th to 12th. 1.9K estimated branded searches, +18.8% vs prior month. Share -0.4 points.

  13. 13.Barbeques Galore

    0.95%

    Held 13th. 1K estimated branded searches, +69.5% vs prior month. Share +0.2 points.

Bunnings, Harvey Norman and 5 other brands sell other things too, so only their searches that name this product count here, like “bunnings outdoor furniture”.

Compare popularity between Freedom and its closest rivals

Every comparison with Freedom

18 comparisons

How has branded search demand for Freedom changed in Australia over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Freedom in Australia fell from 177K to 142K.
  • Across the 12 months ending September 2026, Freedom’s share of searches among outdoor furniture retailers in Australia decreased from 9.6% to 6.2%.
  • Across the 12 months ending September 2026, Freedom’s share of searches among outdoor furniture retailers in Australia peaked at 9.6% in October 2025 and was lowest at 5.2% in July 2026.
  • Across the 12 months ending September 2026, Freedom fell from 4th to 6th among outdoor furniture retailers in Australia.

How did search popularity change for Australia outdoor furniture retailers in September 2026?

6 changes

  1. In September 2026, Harvey Norman overtook Eco Outdoor to rank 2nd among outdoor furniture retailers in Australia, with 11.4% of the searches.

  2. In September 2026, Amart Furniture overtook Eco Outdoor to rank 3rd among outdoor furniture retailers in Australia, with 9.4% of the searches.

  3. In September 2026, Kmart overtook Eco Outdoor to rank 4th among outdoor furniture retailers in Australia, with 9.4% of the searches.

  4. In September 2026, Bunnings gained share of searches among outdoor furniture retailers in Australia, from 36.4% to 38.3%.

  5. In September 2026, Eco Outdoor lost share of searches among outdoor furniture retailers in Australia, from 10.9% to 7.7%.

  6. In September 2026, Cosh Living lost share of searches among outdoor furniture retailers in Australia, from 3.9% to 2.7%.

How are Freedom’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Freedom’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • freedom furniture
  • freedom outdoor furniture

Do you work for Freedom? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Freedom compete?

Freedom is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Homewares retailers4th of 96.4%Show ranking
Outdoor furniture retailers6th of 136.2%Shown above
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Is Freedom your brand?

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