Brandwave

Eco Outdoor vs Freedom:Which is more popular?

In September 2026, Eco Outdoor had more branded searches than Freedom among outdoor furniture retailers in Australia. Eco Outdoor had about 8,100 branded searches, while Freedom had 6,600. Eco Outdoor made up 7.7% of all outdoor furniture retailer searches we track, and Freedom accounted for 6.2%. When we asked ChatGPT and Google AI Overviews about outdoor furniture retailers, Freedom appeared in one of the five answers and Eco Outdoor in none.

Among outdoor furniture retailers in Australia in September 2026

Who do people search for more?

Eco Outdoor, about 23% more searches than Freedom

Eco Outdoor 8.1K searchesFreedom 6.6K searches

Who does AI mention more?

Freedom, mentioned in 1 of 5 answers, Eco Outdoor in 0

Freedom in 1 of 5Eco Outdoor in 0 of 5

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Top outdoor furniture retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Freedom was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Eco Outdoor did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Temple & Webster1st
  2. Bunnings2nd
  3. Amart Furniture2nd
  4. Fantastic Furniture2nd
  5. Freedom5th
  6. Early Settler5th
  7. Kmart7th
  8. Harvey Norman–
  9. Eco Outdoor–
  10. Big W–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bunnings2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amart Furniture2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fantastic Furniture2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Temple & Webster2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kmart1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Freedom1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Early Settler1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Harvey Norman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eco Outdoor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Big W0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about outdoor furniture retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 28, 2026.

Is Eco Outdoor or Freedom more popular in search?

This chart shows how often people search Google for Eco Outdoor and Freedom by name. Each line represents a brand's share of searches for all 13 outdoor furniture retailers we track, month by month, from searches in Australia.

Eco Outdoor and Freedom among outdoor furniture retailers in Australia, by month

Share of searches by month for Eco Outdoor, Freedom. The figures are in the table below the chart.

View monthly share of searches table
MonthBunningsHarvey NormanAmart FurnitureKmartEco OutdoorFreedomEarly SettlerBig WCosh LivingFantastic FurnitureDomayneTemple & WebsterBarbeques Galore
Oct 202532.2%11.8%9.6%9.6%7.9%9.6%2.9%4.3%3.5%2.9%1.9%2.3%1.5%
Nov 202532.2%11.8%11.8%6.4%7.9%7.9%4.3%4.3%3.5%2.9%2.3%2.9%1.9%
Dec 202541.6%10.2%10.2%6.8%5.5%6.8%3.7%3.7%2.4%3%2%2%2%
Jan 202631.8%11.6%9.5%7.8%9.5%7.8%5.2%3.4%4.2%2.8%2.2%2.2%1.9%
Feb 202633.6%12.3%8.2%6.7%12.3%5.5%3.6%3.6%5.5%2.4%2.4%2%2%
Mar 202633.1%12.1%8.1%6.6%14.8%5.4%3.6%2.8%5.4%2.4%2.4%1.9%1.5%
Apr 202635.5%10.5%8.6%7%12.9%7%3%3%4.6%2.6%1.6%2.1%1.4%
May 202629.7%10.8%8.8%7.2%16.2%5.8%3.2%3.2%7.2%2.6%1.8%2%1.4%
Jun 202628%12.5%8.3%8.3%15.3%6.8%3%3%6.8%2.5%1.7%1.9%1.9%
Jul 202632.7%11.9%7.9%9.8%14.6%5.2%2.9%2.9%5.2%2.3%1.6%1.8%1.1%
Aug 202636.4%10.9%8.9%8.9%10.9%5.9%3.9%3.2%3.9%2.6%1.7%2.1%0.79%
Sep 202638.3%11.4%9.4%9.4%7.7%6.2%4.2%3.4%2.7%2.7%1.8%1.8%0.95%

How has the Eco Outdoor and Freedom comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia outdoor furniture retailers in September 2026?

5 changes

  1. In September 2026, Harvey Norman overtook Eco Outdoor to rank 2nd among outdoor furniture retailers in Australia, with 11.4% of the searches.

  2. In September 2026, Amart Furniture overtook Eco Outdoor to rank 3rd among outdoor furniture retailers in Australia, with 9.4% of the searches.

  3. In September 2026, Kmart overtook Eco Outdoor to rank 4th among outdoor furniture retailers in Australia, with 9.4% of the searches.

  4. In September 2026, Eco Outdoor lost share of searches among outdoor furniture retailers in Australia, from 10.9% to 7.7%.

  5. Estimated monthly branded searches for Freedom in Australia fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Eco Outdoor’s and Freedom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Eco Outdoor

1 branded search term

  • eco outdoor

Freedom

1 branded search term

  • freedom outdoor furniture

How the Brand Demand Index is measured

Other head-to-heads among outdoor furniture retailers

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