How popular isBig W?
In September 2026, people searched for Big W by name about 2.8 million times in Australia, a 33% decrease from the previous year. These searches made up 3.4% of all Australia outdoor furniture retailer searches, placing Big W eighth out of 13 retailers. When we asked both ChatGPT and Google AI Overviews about outdoor furniture retailers, Big W did not appear in any of the answers.
Big W is the eighth most searched of 13 competitors and not listed in any AI answer.
BunningsShare of searches 38.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
Harvey NormanShare of searches 11.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Amart FurnitureShare of searches 9.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
KmartShare of searches 9.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
Big WShare of searches 3.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top outdoor furniture retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Big W did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bunnings2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Amart Furniture2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fantastic Furniture2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Temple & Webster2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Kmart1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Freedom1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Early Settler1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Harvey Norman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eco Outdoor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Big W0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about outdoor furniture retailers
5 answers
Asked ChatGPT
“Where's the best place to buy outdoor furniture in Australia?”
Asked ChatGPT
“Which outdoor furniture holds up best in the Australian sun?”
Asked ChatGPT
“What's a good store for an affordable outdoor dining setting in Australia?”
Searched Google, AI Overview
“outdoor furniture”
Searched Google, AI Overview
“outdoor furniture sale”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 28, 2026.
Which outdoor furniture retailers compete with Big W?
Share of searches by month for Bunnings, Harvey Norman, Amart Furniture, Kmart, Eco Outdoor, Freedom, Early Settler, Big W, Cosh Living, Fantastic Furniture. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bunnings | Harvey Norman | Amart Furniture | Kmart | Eco Outdoor | Freedom | Early Settler | Big W | Cosh Living | Fantastic Furniture | Domayne | Temple & Webster | Barbeques Galore |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.2% | 11.8% | 9.6% | 9.6% | 7.9% | 9.6% | 2.9% | 4.3% | 3.5% | 2.9% | 1.9% | 2.3% | 1.5% |
| Nov 2025 | 32.2% | 11.8% | 11.8% | 6.4% | 7.9% | 7.9% | 4.3% | 4.3% | 3.5% | 2.9% | 2.3% | 2.9% | 1.9% |
| Dec 2025 | 41.6% | 10.2% | 10.2% | 6.8% | 5.5% | 6.8% | 3.7% | 3.7% | 2.4% | 3% | 2% | 2% | 2% |
| Jan 2026 | 31.8% | 11.6% | 9.5% | 7.8% | 9.5% | 7.8% | 5.2% | 3.4% | 4.2% | 2.8% | 2.2% | 2.2% | 1.9% |
| Feb 2026 | 33.6% | 12.3% | 8.2% | 6.7% | 12.3% | 5.5% | 3.6% | 3.6% | 5.5% | 2.4% | 2.4% | 2% | 2% |
| Mar 2026 | 33.1% | 12.1% | 8.1% | 6.6% | 14.8% | 5.4% | 3.6% | 2.8% | 5.4% | 2.4% | 2.4% | 1.9% | 1.5% |
| Apr 2026 | 35.5% | 10.5% | 8.6% | 7% | 12.9% | 7% | 3% | 3% | 4.6% | 2.6% | 1.6% | 2.1% | 1.4% |
| May 2026 | 29.7% | 10.8% | 8.8% | 7.2% | 16.2% | 5.8% | 3.2% | 3.2% | 7.2% | 2.6% | 1.8% | 2% | 1.4% |
| Jun 2026 | 28% | 12.5% | 8.3% | 8.3% | 15.3% | 6.8% | 3% | 3% | 6.8% | 2.5% | 1.7% | 1.9% | 1.9% |
| Jul 2026 | 32.7% | 11.9% | 7.9% | 9.8% | 14.6% | 5.2% | 2.9% | 2.9% | 5.2% | 2.3% | 1.6% | 1.8% | 1.1% |
| Aug 2026 | 36.4% | 10.9% | 8.9% | 8.9% | 10.9% | 5.9% | 3.9% | 3.2% | 3.9% | 2.6% | 1.7% | 2.1% | 0.79% |
| Sep 2026 | 38.3% | 11.4% | 9.4% | 9.4% | 7.7% | 6.2% | 4.2% | 3.4% | 2.7% | 2.7% | 1.8% | 1.8% | 0.95% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.3% | 40.5K | +49.4% | +1.9 points | |
| 2, moved from 3rd to 2nd | 11.4% | 12.1K | +49.4% | +0.6 pointsmoved from 3rd to 2nd | |
| 3, moved from 4th to 3rd | 9.4% | 9.9K | +50% | +0.5 pointsmoved from 4th to 3rd | |
| 4, moved from 5th to 4th | 9.4% | 9.9K | +50% | +0.5 pointsmoved from 5th to 4th | |
| 5, moved from 2nd to 5th | 7.7% | 8.1K | 0% | -3.2 pointsmoved from 2nd to 5th | |
| 6, held 6th | 6.2% | 6.6K | +50% | +0.3 points | |
| 7, moved from 8th to 7th | 4.2% | 4.4K | +51.7% | +0.3 pointsmoved from 8th to 7th | |
| 8, moved from 9th to 8th | 3.4% | 3.6K | +50% | +0.2 pointsmoved from 9th to 8th | |
| 9, moved from 7th to 9th | 2.7% | 2.9K | 0% | -1.1 pointsmoved from 7th to 9th | |
| 10, held 10th | 2.7% | 2.9K | +52.6% | +0.2 points | |
| 11, moved from 12th to 11th | 1.8% | 1.9K | +46.2% | +0.1 pointsmoved from 12th to 11th | |
| 12, moved from 11th to 12th | 1.8% | 1.9K | +18.8% | -0.4 pointsmoved from 11th to 12th | |
| 13, held 13th | 0.95% | 1K | +69.5% | +0.2 points |
1.
Bunnings38.3%
Held 1st. 40.5K estimated branded searches, +49.4% vs prior month. Share +1.9 points.
11.4%
Moved from 3rd to 2nd. 12.1K estimated branded searches, +49.4% vs prior month. Share +0.6 points.
9.4%
Moved from 4th to 3rd. 9.9K estimated branded searches, +50% vs prior month. Share +0.5 points.
4.
Kmart9.4%
Moved from 5th to 4th. 9.9K estimated branded searches, +50% vs prior month. Share +0.5 points.
7.7%
Moved from 2nd to 5th. 8.1K estimated branded searches, 0% vs prior month. Share -3.2 points.
6.
Freedom6.2%
Held 6th. 6.6K estimated branded searches, +50% vs prior month. Share +0.3 points.
4.2%
Moved from 8th to 7th. 4.4K estimated branded searches, +51.7% vs prior month. Share +0.3 points.
8.
Big W3.4%
Moved from 9th to 8th. 3.6K estimated branded searches, +50% vs prior month. Share +0.2 points.
2.7%
Moved from 7th to 9th. 2.9K estimated branded searches, 0% vs prior month. Share -1.1 points.
2.7%
Held 10th. 2.9K estimated branded searches, +52.6% vs prior month. Share +0.2 points.
11.
Domayne1.8%
Moved from 12th to 11th. 1.9K estimated branded searches, +46.2% vs prior month. Share +0.1 points.
1.8%
Moved from 11th to 12th. 1.9K estimated branded searches, +18.8% vs prior month. Share -0.4 points.
0.95%
Held 13th. 1K estimated branded searches, +69.5% vs prior month. Share +0.2 points.
Big W, Bunnings and 5 other brands sell other things too, so only their searches that name this product count here, like “big w outdoor furniture”.
Compare popularity between Big W and its closest rivals
Every comparison with Big W
20 comparisons
- Big W vs Kmart
- Big W vs Target Australia
- Big W vs Myer
- Big W vs David Jones
- Big W vs Harris Scarfe
- Big W vs Snapfish
- Big W vs Momento
- Big W vs Harvey Norman
- Big W vs Officeworks
- Big W vs Photobook
- Amart Furniture vs Big W
- Big W vs Bunnings
- Big W vs Early Settler
- Big W vs Eco Outdoor
- Big W vs Freedom
- Big W vs Cosh Living
- Big W vs Fantastic Furniture
- Big W vs Domayne
- Big W vs Temple & Webster
- Barbeques Galore vs Big W
How has branded search demand for Big W changed in Australia over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Big W in Australia fell from 4.1M to 2.8M.
- Across the 12 months ending September 2026, Big W’s share of searches among outdoor furniture retailers in Australia decreased from 4.3% to 3.4%.
- Across the 12 months ending September 2026, Big W’s share of searches among outdoor furniture retailers in Australia peaked at 4.3% in October 2025 and was lowest at 2.8% in March 2026.
- Across the 12 months ending September 2026, Big W fell from 7th to 8th among outdoor furniture retailers in Australia.
How did search popularity change for Australia outdoor furniture retailers in September 2026?
6 changes
In September 2026, Harvey Norman overtook Eco Outdoor to rank 2nd among outdoor furniture retailers in Australia, with 11.4% of the searches.
In September 2026, Amart Furniture overtook Eco Outdoor to rank 3rd among outdoor furniture retailers in Australia, with 9.4% of the searches.
In September 2026, Kmart overtook Eco Outdoor to rank 4th among outdoor furniture retailers in Australia, with 9.4% of the searches.
In September 2026, Bunnings gained share of searches among outdoor furniture retailers in Australia, from 36.4% to 38.3%.
In September 2026, Eco Outdoor lost share of searches among outdoor furniture retailers in Australia, from 10.9% to 7.7%.
In September 2026, Cosh Living lost share of searches among outdoor furniture retailers in Australia, from 3.9% to 2.7%.
How are Big W’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Big W’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- big w
- big w outdoor furniture
- big w photos
Do you work for Big W? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Big W compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Department stores | 2nd of 6 | 26.5% | Show ranking |
| Photo printing services | 3rd of 7 | 7.6% | Show ranking |
| Outdoor furniture retailers | 8th of 13 | 3.4% | Shown above |
Is Big W your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.