Photo printing services in Australia:Which are most popular?

Name: Photo printing services in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

Kmart and Snapfish tie for the highest share of searches among photo printing services in Australia, at 37.9% each in September 2026. When we checked with ChatGPT and Google AI Overviews, Officeworks was mentioned most often, in three of the four answers. Momento and Officeworks tied as the most recommended.

Follow photo printing services and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Top photo printing services in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Officeworks was mentioned most often, in three of the four answers. Momento and Officeworks tied as the most recommended. Kmart and Big W tied for third. Harvey Norman, which ranked fifth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Officeworks	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
Snapfish	Named in 1 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	2 of 4
Momento	Named in 1 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	2 of 4
Kmart	Named in 0 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	1 of 4
Big W	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Photobook	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Harvey Norman	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Officeworks3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Snapfish2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Momento2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Kmart1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Big W1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Photobook1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Harvey Norman0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about photo printing services

4 answers

Asked ChatGPT
“Where's the best place to print photos in Australia?”
1. 1Big W
2. 2Officeworks
Asked ChatGPT
“Which site makes the best photo books in Australia?”
1. 1Momento
2. 2Photobook
3. 3Snapfish
Asked ChatGPT
“Where can I get photos printed the same day?”
1. 1Officeworks
Searched Google, AI Overview
“photo books”
1. 1Kmart
2. 2Officeworks
3. 3Snapfish
4. 4Momento
Searched Google, AI Overview
“photo printing”
Google showed no AI Overview for this search.

Not named in any answer:

Harvey Norman

Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

Which photo printing services do people search for most?

This chart shows how often people search Google for each photo printing service by name. Each line represents a brand's share of searches for all seven photo printing services we track, month by month, from searches in Australia.

Share of searches among photo printing services in Australia, by month

Month	Kmart	Snapfish	Big W	Momento	Harvey Norman	Officeworks	Photobook
Oct 2025	26.4%	48.3%	7.9%	4.3%	5.3%	3.5%	4.3%
Nov 2025	20.5%	55.8%	9.2%	2.7%	5%	2.7%	4.1%
Dec 2025	34.9%	42.8%	8.6%	1.7%	5.7%	3.1%	3.1%
Jan 2026	29.2%	43.7%	8.7%	3.9%	4.8%	3.9%	5.8%
Feb 2026	32.7%	40%	8%	4.4%	5.3%	4.4%	5.3%
Mar 2026	36.3%	36.3%	8.9%	4.8%	4.8%	3.9%	4.8%
Apr 2026	33.3%	40.7%	8.1%	5.4%	4.4%	3.6%	4.4%
May 2026	37.2%	37.2%	7.4%	5%	5%	4.1%	4.1%
Jun 2026	36.5%	36.5%	7.3%	6%	4.9%	4%	4.9%
Jul 2026	32.9%	40.2%	6.6%	8%	4.4%	3.6%	4.4%
Aug 2026	33.8%	41.3%	8.3%	5.5%	3.7%	3.7%	3.7%
Sep 2026	37.9%	37.9%	7.6%	5%	4.1%	4.1%	3.4%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, moved from 2nd to 1st	Kmart	37.9%	49.5K	0%	+4.1 pointsmoved from 2nd to 1st
2, moved from 1st to 2nd	Snapfish	37.9%	49.5K	-18.2%	-3.5 pointsmoved from 1st to 2nd
3, held 3rd	Big W	7.6%	9.9K	-18.2%	-0.7 points
4, held 4th	Momento	5%	6.6K	-18.5%	-0.5 points
5, held 5th	Harvey Norman	4.1%	5.4K	0%	+0.4 points
6, held 6th	Officeworks	4.1%	5.4K	0%	+0.4 points
7, held 7th	Photobook	3.4%	4.4K	-18.5%	-0.3 points

1.Kmart
37.9%
Moved from 2nd to 1st. 49.5K estimated branded searches, 0% vs prior month. Share +4.1 points.
2.Snapfish
37.9%
Moved from 1st to 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -3.5 points.
3.Big W
7.6%
Held 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
4.Momento
5%
Held 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.5 points.
5.Harvey Norman
4.1%
Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share +0.4 points.
6.Officeworks
4.1%
Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share +0.4 points.
7.Photobook
3.4%
Held 7th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

Kmart, Big W and Harvey Norman sell other things too, so only their searches that name this product count here, like “kmart photo”.

Which brand is most popular in search among photo printing services in Australia?

7 brands

Kmart and Snapfish tie for the highest share of searches among photo printing services in Australia, at 37.9% each in September 2026.

Australia photo printing services, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Kmart	26.4% → 37.9%	37.9%Sep 2026	20.5%Nov 2025	2nd → 1st
Snapfish	48.3% → 37.9%	55.8%Nov 2025	36.3%Mar 2026	1st → 2nd
Big W	7.9% → 7.6%	9.2%Nov 2025	6.6%Jul 2026	3rd
Momento	4.3% → 5%	8%Jul 2026	1.7%Dec 2025	5th → 4th
Harvey Norman	5.3% → 4.1%	5.7%Dec 2025	3.7%Aug 2026	4th → 5th
Officeworks	3.5% → 4.1%	4.4%Feb 2026	2.7%Nov 2025	7th → 6th
Photobook	4.3% → 3.4%	5.8%Jan 2026	3.1%Dec 2025	6th → 7th

Each finding as a sentence

Across the 12 months ending September 2026, Kmart’s share of searches among photo printing services in Australia increased from 26.4% to 37.9%.
Across the 12 months ending September 2026, Snapfish’s share of searches among photo printing services in Australia decreased from 48.3% to 37.9%.
Across the 12 months ending September 2026, Momento’s share of searches among photo printing services in Australia increased from 4.3% to 5%.
Across the 12 months ending September 2026, Harvey Norman’s share of searches among photo printing services in Australia decreased from 5.3% to 4.1%.
Across the 12 months ending September 2026, Officeworks’ share of searches among photo printing services in Australia increased from 3.5% to 4.1%.
Across the 12 months ending September 2026, Photobook’s share of searches among photo printing services in Australia decreased from 4.3% to 3.4%.
Across the 12 months ending September 2026, Kmart’s share of searches among photo printing services in Australia peaked at 37.9% in September 2026 and was lowest at 20.5% in November 2025.
Across the 12 months ending September 2026, Snapfish’s share of searches among photo printing services in Australia peaked at 55.8% in November 2025 and was lowest at 36.3% in March 2026.
Across the 12 months ending September 2026, Big W’s share of searches among photo printing services in Australia peaked at 9.2% in November 2025 and was lowest at 6.6% in July 2026.
Across the 12 months ending September 2026, Momento’s share of searches among photo printing services in Australia peaked at 8% in July 2026 and was lowest at 1.7% in December 2025.
Across the 12 months ending September 2026, Harvey Norman’s share of searches among photo printing services in Australia peaked at 5.7% in December 2025 and was lowest at 3.7% in August 2026.
Across the 12 months ending September 2026, Officeworks’ share of searches among photo printing services in Australia peaked at 4.4% in February 2026 and was lowest at 2.7% in November 2025.
Across the 12 months ending September 2026, Photobook’s share of searches among photo printing services in Australia peaked at 5.8% in January 2026 and was lowest at 3.1% in December 2025.
Across the 12 months ending September 2026, Kmart rose from 2nd to 1st among photo printing services in Australia.
Across the 12 months ending September 2026, Snapfish fell from 1st to 2nd among photo printing services in Australia.
Across the 12 months ending September 2026, Momento rose from 5th to 4th among photo printing services in Australia.
Across the 12 months ending September 2026, Harvey Norman fell from 4th to 5th among photo printing services in Australia.
Across the 12 months ending September 2026, Officeworks rose from 7th to 6th among photo printing services in Australia.
Across the 12 months ending September 2026, Photobook fell from 6th to 7th among photo printing services in Australia.
Across the 12 months ending September 2026, Big W held steady: its share of searches among photo printing services in Australia moved less than 0.5 percentage points.

How did search popularity change for Australia photo printing services in September 2026?

5 changes

In September 2026, Kmart overtook Snapfish to become the leader among photo printing services in Australia, with 37.9% of the searches.
In September 2026, Snapfish lost share of searches among photo printing services in Australia, from 41.3% to 37.9%.
In September 2026, Big W lost share of searches among photo printing services in Australia, from 8.3% to 7.6%.
Photobook’s share of searches among photo printing services in Australia has lost ground for 3 months in a row, from 4.9% to 3.4% in September 2026.
Estimated monthly branded searches for Harvey Norman in Australia fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

How are branded searches counted for photo printing services?

7 search terms

Each brand's share of searches among photo printing services comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.