Harvey Norman vs Kmart:Which is more popular?
In September 2026, Kmart had more branded searches than Harvey Norman among photo printing services in Australia. Kmart had about 49,500 branded searches, while Harvey Norman had 5,400. Kmart made up 37.9% of all photo printing service searches we track, and Harvey Norman accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about photo printing services, Kmart appeared in one of the four answers and Harvey Norman in none.
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Top photo printing services in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Kmart was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Harvey Norman did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Momento1st
- Officeworks1st
Kmart3rd
Big W3rd
Snapfish5th- Photobook6th
Harvey Norman–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Officeworks3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Snapfish2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Momento2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Kmart1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Big W1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Photobook1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Harvey Norman0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about photo printing services
4 answers
Asked ChatGPT
“Where's the best place to print photos in Australia?”
Asked ChatGPT
“Which site makes the best photo books in Australia?”
Asked ChatGPT
“Where can I get photos printed the same day?”
Searched Google, AI Overview
“photo books”
Searched Google, AI Overview
“photo printing”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.
Is Harvey Norman or Kmart more popular in search?
This chart shows how often people search Google for Harvey Norman and Kmart by name. Each line represents a brand's share of searches for all seven photo printing services we track, month by month, from searches in Australia.
Share of searches by month for Kmart, Harvey Norman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kmart | Snapfish | Big W | Momento | Harvey Norman | Officeworks | Photobook |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.4% | 48.3% | 7.9% | 4.3% | 5.3% | 3.5% | 4.3% |
| Nov 2025 | 20.5% | 55.8% | 9.2% | 2.7% | 5% | 2.7% | 4.1% |
| Dec 2025 | 34.9% | 42.8% | 8.6% | 1.7% | 5.7% | 3.1% | 3.1% |
| Jan 2026 | 29.2% | 43.7% | 8.7% | 3.9% | 4.8% | 3.9% | 5.8% |
| Feb 2026 | 32.7% | 40% | 8% | 4.4% | 5.3% | 4.4% | 5.3% |
| Mar 2026 | 36.3% | 36.3% | 8.9% | 4.8% | 4.8% | 3.9% | 4.8% |
| Apr 2026 | 33.3% | 40.7% | 8.1% | 5.4% | 4.4% | 3.6% | 4.4% |
| May 2026 | 37.2% | 37.2% | 7.4% | 5% | 5% | 4.1% | 4.1% |
| Jun 2026 | 36.5% | 36.5% | 7.3% | 6% | 4.9% | 4% | 4.9% |
| Jul 2026 | 32.9% | 40.2% | 6.6% | 8% | 4.4% | 3.6% | 4.4% |
| Aug 2026 | 33.8% | 41.3% | 8.3% | 5.5% | 3.7% | 3.7% | 3.7% |
| Sep 2026 | 37.9% | 37.9% | 7.6% | 5% | 4.1% | 4.1% | 3.4% |
Kmart and Harvey Norman sell other things too, so only their searches that name this product count here, like “kmart photo”.
How has the Harvey Norman and Kmart comparison changed over the last 12 months?
3 findings
- Kmart was ahead of Harvey Norman in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Harvey Norman’s share of searches among photo printing services in Australia moved from 5.3% to 4.1%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
- Across the 12 months ending September 2026, Kmart’s share of searches among photo printing services in Australia moved from 26.4% to 37.9%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
How did search popularity change for Australia photo printing services in September 2026?
2 changes
In September 2026, Kmart overtook Snapfish to become the leader among photo printing services in Australia, with 37.9% of the searches.
Estimated monthly branded searches for Harvey Norman in Australia fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Harvey Norman’s and Kmart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Harvey Norman
1 branded search term
- harvey norman photo
Kmart
1 branded search term
- kmart photo
Other head-to-heads among photo printing services
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