Brandwave

Momento vs Snapfish:Which is more popular?

In September 2026, Snapfish had more branded searches than Momento among photo printing services in Australia. Snapfish had about 49,500 branded searches, while Momento had 6,600. Snapfish made up 37.9% of all photo printing service searches we track, and Momento accounted for 5%. When we asked ChatGPT and Google AI Overviews about photo printing services, Momento and Snapfish each appeared in two of the four answers. Momento and Snapfish were each mentioned first in one of the two answers that named either.

Among photo printing services in Australia in September 2026

Who do people search for more?

Snapfish, about 8 searches for every 1 for Momento

Snapfish 49.5K searchesMomento 6.6K searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

Momento in 2 of 4Snapfish in 2 of 4

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Momento first in 1Snapfish first in 1

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Top photo printing services in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Momento and Snapfish were each mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Momento and Snapfish were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Momento1st
  2. Officeworks1st
  3. Kmart3rd
  4. Big W3rd
  5. Snapfish5th
  6. Photobook6th
  7. Harvey Norman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Officeworks3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Snapfish2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Momento2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kmart1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Big W1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Photobook1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Harvey Norman0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about photo printing services

4 answers
  • Asked ChatGPT

    “Where's the best place to print photos in Australia?”

    1. 1Big W
    2. 2Officeworks
  • Asked ChatGPT

    “Which site makes the best photo books in Australia?”

    1. 1Momento
    2. 2Photobook
    3. 3Snapfish
  • Asked ChatGPT

    “Where can I get photos printed the same day?”

    1. 1Officeworks
  • Searched Google, AI Overview

    “photo books”

    1. 1Kmart
    2. 2Officeworks
    3. 3Snapfish
    4. 4Momento
  • Searched Google, AI Overview

    “photo printing”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

Is Momento or Snapfish more popular in search?

This chart shows how often people search Google for Momento and Snapfish by name. Each line represents a brand's share of searches for all seven photo printing services we track, month by month, from searches in Australia.

Momento and Snapfish among photo printing services in Australia, by month

Share of searches by month for Snapfish, Momento. The figures are in the table below the chart.

View monthly share of searches table
MonthKmartSnapfishBig WMomentoHarvey NormanOfficeworksPhotobook
Oct 202526.4%48.3%7.9%4.3%5.3%3.5%4.3%
Nov 202520.5%55.8%9.2%2.7%5%2.7%4.1%
Dec 202534.9%42.8%8.6%1.7%5.7%3.1%3.1%
Jan 202629.2%43.7%8.7%3.9%4.8%3.9%5.8%
Feb 202632.7%40%8%4.4%5.3%4.4%5.3%
Mar 202636.3%36.3%8.9%4.8%4.8%3.9%4.8%
Apr 202633.3%40.7%8.1%5.4%4.4%3.6%4.4%
May 202637.2%37.2%7.4%5%5%4.1%4.1%
Jun 202636.5%36.5%7.3%6%4.9%4%4.9%
Jul 202632.9%40.2%6.6%8%4.4%3.6%4.4%
Aug 202633.8%41.3%8.3%5.5%3.7%3.7%3.7%
Sep 202637.9%37.9%7.6%5%4.1%4.1%3.4%

How has the Momento and Snapfish comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia photo printing services in September 2026?

2 changes
  1. In September 2026, Kmart overtook Snapfish to become the leader among photo printing services in Australia, with 37.9% of the searches.

  2. In September 2026, Snapfish lost share of searches among photo printing services in Australia, from 41.3% to 37.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Momento’s and Snapfish’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Momento

1 branded search term

  • momento

Snapfish

1 branded search term

  • snapfish

How the Brand Demand Index is measured

Other head-to-heads among photo printing services

Creator with pink hair and a pink jacket

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