How popular isSnapfish?
In September 2026, people searched for Snapfish by name about 49,500 times in Australia, a 33.1% decrease from the previous year. These searches made up 37.9% of all Australia photo printing service searches, placing Snapfish second out of seven services. When we asked both ChatGPT and Google AI Overviews about photo printing services, Snapfish appeared in two of the four answers and was the fifth most recommended of the seven.
Snapfish is the second most searched of 7 competitors and the fifth most recommended in AI answers.
KmartShare of searches 37.9%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
SnapfishShare of searches 37.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
Big WShare of searches 7.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd- MomentoShare of searches 5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
Harvey NormanShare of searches 4.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top photo printing services in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Snapfish was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Snapfish is the fifth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Momento1st
- Officeworks1st
- Kmart3rd
- Big W3rd
- Snapfish5th
- Photobook6th
- Harvey Norman–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Officeworks3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Snapfish2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Momento2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Kmart1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Big W1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Photobook1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Harvey Norman0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about photo printing services
4 answers
Asked ChatGPT
“Where's the best place to print photos in Australia?”
Asked ChatGPT
“Which site makes the best photo books in Australia?”
Asked ChatGPT
“Where can I get photos printed the same day?”
Searched Google, AI Overview
“photo books”
Searched Google, AI Overview
“photo printing”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.
Which photo printing services compete with Snapfish?
Share of searches by month for Kmart, Snapfish, Big W, Momento, Harvey Norman, Officeworks, Photobook. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kmart | Snapfish | Big W | Momento | Harvey Norman | Officeworks | Photobook |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.4% | 48.3% | 7.9% | 4.3% | 5.3% | 3.5% | 4.3% |
| Nov 2025 | 20.5% | 55.8% | 9.2% | 2.7% | 5% | 2.7% | 4.1% |
| Dec 2025 | 34.9% | 42.8% | 8.6% | 1.7% | 5.7% | 3.1% | 3.1% |
| Jan 2026 | 29.2% | 43.7% | 8.7% | 3.9% | 4.8% | 3.9% | 5.8% |
| Feb 2026 | 32.7% | 40% | 8% | 4.4% | 5.3% | 4.4% | 5.3% |
| Mar 2026 | 36.3% | 36.3% | 8.9% | 4.8% | 4.8% | 3.9% | 4.8% |
| Apr 2026 | 33.3% | 40.7% | 8.1% | 5.4% | 4.4% | 3.6% | 4.4% |
| May 2026 | 37.2% | 37.2% | 7.4% | 5% | 5% | 4.1% | 4.1% |
| Jun 2026 | 36.5% | 36.5% | 7.3% | 6% | 4.9% | 4% | 4.9% |
| Jul 2026 | 32.9% | 40.2% | 6.6% | 8% | 4.4% | 3.6% | 4.4% |
| Aug 2026 | 33.8% | 41.3% | 8.3% | 5.5% | 3.7% | 3.7% | 3.7% |
| Sep 2026 | 37.9% | 37.9% | 7.6% | 5% | 4.1% | 4.1% | 3.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 37.9% | 49.5K | 0% | +4.1 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 37.9% | 49.5K | -18.2% | -3.5 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 7.6% | 9.9K | -18.2% | -0.7 points | |
| 4, held 4th | 5% | 6.6K | -18.5% | -0.5 points | |
| 5, held 5th | 4.1% | 5.4K | 0% | +0.4 points | |
| 6, held 6th | 4.1% | 5.4K | 0% | +0.4 points | |
| 7, held 7th | 3.4% | 4.4K | -18.5% | -0.3 points |
1.
Kmart37.9%
Moved from 2nd to 1st. 49.5K estimated branded searches, 0% vs prior month. Share +4.1 points.
2.
Snapfish37.9%
Moved from 1st to 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -3.5 points.
3.
Big W7.6%
Held 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
4.Momento
5%
Held 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.5 points.
4.1%
Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share +0.4 points.
4.1%
Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share +0.4 points.
3.4%
Held 7th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.3 points.
Kmart, Big W and Harvey Norman sell other things too, so only their searches that name this product count here, like “kmart photo”.
Compare popularity between Snapfish and its closest rivals
Every comparison with Snapfish
6 comparisons
How has branded search demand for Snapfish changed in Australia over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Snapfish in Australia fell from 74K to 49.5K.
- Across the 12 months ending September 2026, Snapfish’s share of searches among photo printing services in Australia decreased from 48.3% to 37.9%.
- Across the 12 months ending September 2026, Snapfish’s share of searches among photo printing services in Australia peaked at 55.8% in November 2025 and was lowest at 36.3% in March 2026.
- Across the 12 months ending September 2026, Snapfish fell from 1st to 2nd among photo printing services in Australia.
How did search popularity change for Australia photo printing services in September 2026?
5 changes
In September 2026, Kmart overtook Snapfish to become the leader among photo printing services in Australia, with 37.9% of the searches.
In September 2026, Snapfish lost share of searches among photo printing services in Australia, from 41.3% to 37.9%.
In September 2026, Big W lost share of searches among photo printing services in Australia, from 8.3% to 7.6%.
Photobook’s share of searches among photo printing services in Australia has lost ground for 3 months in a row, from 4.9% to 3.4% in September 2026.
Estimated monthly branded searches for Harvey Norman in Australia fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.
How are Snapfish’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Snapfish’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- snapfish
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Is Snapfish your brand?
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