How popular isOfficeworks?
In September 2026, people searched for Officeworks by name about 5,400 times in Australia, about the same as the previous year. These searches made up 4.1% of all Australia photo printing service searches, placing Officeworks sixth out of seven services. When we asked both ChatGPT and Google AI Overviews about photo printing services, Officeworks appeared in three of the four answers and was the joint most recommended of the seven.
Officeworks is the sixth most searched of 7 competitors and the joint most recommended in AI answers.
KmartShare of searches 37.9%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
SnapfishShare of searches 37.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
Big WShare of searches 7.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd- MomentoShare of searches 5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
- OfficeworksShare of searches 4.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
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Top photo printing services in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Officeworks was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Officeworks is the joint most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Momento1st
- Officeworks1st
- Kmart3rd
- Big W3rd
- Snapfish5th
- Photobook6th
Harvey Norman–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Officeworks3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Snapfish2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Momento2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Kmart1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Big W1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Photobook1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Harvey Norman0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about photo printing services
4 answers
Asked ChatGPT
“Where's the best place to print photos in Australia?”
Asked ChatGPT
“Which site makes the best photo books in Australia?”
Asked ChatGPT
“Where can I get photos printed the same day?”
Searched Google, AI Overview
“photo books”
Searched Google, AI Overview
“photo printing”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.
Which photo printing services compete with Officeworks?
Share of searches by month for Kmart, Snapfish, Big W, Momento, Harvey Norman, Officeworks, Photobook. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kmart | Snapfish | Big W | Momento | Harvey Norman | Officeworks | Photobook |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.4% | 48.3% | 7.9% | 4.3% | 5.3% | 3.5% | 4.3% |
| Nov 2025 | 20.5% | 55.8% | 9.2% | 2.7% | 5% | 2.7% | 4.1% |
| Dec 2025 | 34.9% | 42.8% | 8.6% | 1.7% | 5.7% | 3.1% | 3.1% |
| Jan 2026 | 29.2% | 43.7% | 8.7% | 3.9% | 4.8% | 3.9% | 5.8% |
| Feb 2026 | 32.7% | 40% | 8% | 4.4% | 5.3% | 4.4% | 5.3% |
| Mar 2026 | 36.3% | 36.3% | 8.9% | 4.8% | 4.8% | 3.9% | 4.8% |
| Apr 2026 | 33.3% | 40.7% | 8.1% | 5.4% | 4.4% | 3.6% | 4.4% |
| May 2026 | 37.2% | 37.2% | 7.4% | 5% | 5% | 4.1% | 4.1% |
| Jun 2026 | 36.5% | 36.5% | 7.3% | 6% | 4.9% | 4% | 4.9% |
| Jul 2026 | 32.9% | 40.2% | 6.6% | 8% | 4.4% | 3.6% | 4.4% |
| Aug 2026 | 33.8% | 41.3% | 8.3% | 5.5% | 3.7% | 3.7% | 3.7% |
| Sep 2026 | 37.9% | 37.9% | 7.6% | 5% | 4.1% | 4.1% | 3.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 37.9% | 49.5K | 0% | +4.1 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 37.9% | 49.5K | -18.2% | -3.5 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 7.6% | 9.9K | -18.2% | -0.7 points | |
| 4, held 4th | 5% | 6.6K | -18.5% | -0.5 points | |
| 5, held 5th | 4.1% | 5.4K | 0% | +0.4 points | |
| 6, held 6th | 4.1% | 5.4K | 0% | +0.4 points | |
| 7, held 7th | 3.4% | 4.4K | -18.5% | -0.3 points |
1.
Kmart37.9%
Moved from 2nd to 1st. 49.5K estimated branded searches, 0% vs prior month. Share +4.1 points.
2.
Snapfish37.9%
Moved from 1st to 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -3.5 points.
3.
Big W7.6%
Held 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
4.Momento
5%
Held 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.5 points.
4.1%
Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share +0.4 points.
4.1%
Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share +0.4 points.
3.4%
Held 7th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.3 points.
Kmart, Big W and Harvey Norman sell other things too, so only their searches that name this product count here, like “kmart photo”.
Compare popularity between Officeworks and its closest rivals
Every comparison with Officeworks
6 comparisons
How has branded search demand for Officeworks changed in Australia over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Officeworks in Australia held steady at 5.4K.
- Across the 12 months ending September 2026, Officeworks’ share of searches among photo printing services in Australia increased from 3.5% to 4.1%.
- Across the 12 months ending September 2026, Officeworks’ share of searches among photo printing services in Australia peaked at 4.4% in February 2026 and was lowest at 2.7% in November 2025.
- Across the 12 months ending September 2026, Officeworks rose from 7th to 6th among photo printing services in Australia.
How did search popularity change for Australia photo printing services in September 2026?
5 changes
In September 2026, Kmart overtook Snapfish to become the leader among photo printing services in Australia, with 37.9% of the searches.
In September 2026, Snapfish lost share of searches among photo printing services in Australia, from 41.3% to 37.9%.
In September 2026, Big W lost share of searches among photo printing services in Australia, from 8.3% to 7.6%.
Photobook’s share of searches among photo printing services in Australia has lost ground for 3 months in a row, from 4.9% to 3.4% in September 2026.
Estimated monthly branded searches for Harvey Norman in Australia fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.
How are Officeworks’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Officeworks’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- officeworks photo
Who owns Officeworks?
Officeworks is owned by Wesfarmers. Brandwave does not track any other brands owned by Wesfarmers.
Do you work for Officeworks? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Officeworks your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.