Momento vs Officeworks:Which is more popular?
In September 2026, Momento had more branded searches than Officeworks among photo printing services in Australia. Momento had about 6,600 branded searches, while Officeworks had 5,400. Momento made up 5% of all photo printing service searches we track, and Officeworks accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about photo printing services, Officeworks appeared in three of the four answers and Momento in two. Officeworks was mentioned before Momento in two out of three answers.
Who do people search for more?
Momento, about 22% more searches than Officeworks
Who does AI mention more?
Officeworks, mentioned in 3 of 4 answers, Momento in 2
Who does AI recommend more?
Officeworks, named ahead of Momento in 2 of 3 answers
Follow Momento vs Officeworks and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top photo printing services in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Officeworks was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Momento was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Officeworks was listed before Momento in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Momento1st
- Officeworks1st
Kmart3rd
Big W3rd
Snapfish5th- Photobook6th
Harvey Norman–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Officeworks3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Snapfish2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Momento2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Kmart1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Big W1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Photobook1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Harvey Norman0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about photo printing services
4 answers
Asked ChatGPT
“Where's the best place to print photos in Australia?”
Asked ChatGPT
“Which site makes the best photo books in Australia?”
Asked ChatGPT
“Where can I get photos printed the same day?”
Searched Google, AI Overview
“photo books”
Searched Google, AI Overview
“photo printing”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.
Is Momento or Officeworks more popular in search?
This chart shows how often people search Google for Momento and Officeworks by name. Each line represents a brand's share of searches for all seven photo printing services we track, month by month, from searches in Australia.
Share of searches by month for Momento, Officeworks. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kmart | Snapfish | Big W | Momento | Harvey Norman | Officeworks | Photobook |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.4% | 48.3% | 7.9% | 4.3% | 5.3% | 3.5% | 4.3% |
| Nov 2025 | 20.5% | 55.8% | 9.2% | 2.7% | 5% | 2.7% | 4.1% |
| Dec 2025 | 34.9% | 42.8% | 8.6% | 1.7% | 5.7% | 3.1% | 3.1% |
| Jan 2026 | 29.2% | 43.7% | 8.7% | 3.9% | 4.8% | 3.9% | 5.8% |
| Feb 2026 | 32.7% | 40% | 8% | 4.4% | 5.3% | 4.4% | 5.3% |
| Mar 2026 | 36.3% | 36.3% | 8.9% | 4.8% | 4.8% | 3.9% | 4.8% |
| Apr 2026 | 33.3% | 40.7% | 8.1% | 5.4% | 4.4% | 3.6% | 4.4% |
| May 2026 | 37.2% | 37.2% | 7.4% | 5% | 5% | 4.1% | 4.1% |
| Jun 2026 | 36.5% | 36.5% | 7.3% | 6% | 4.9% | 4% | 4.9% |
| Jul 2026 | 32.9% | 40.2% | 6.6% | 8% | 4.4% | 3.6% | 4.4% |
| Aug 2026 | 33.8% | 41.3% | 8.3% | 5.5% | 3.7% | 3.7% | 3.7% |
| Sep 2026 | 37.9% | 37.9% | 7.6% | 5% | 4.1% | 4.1% | 3.4% |
How has the Momento and Officeworks comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Officeworks took it in December 2025, Momento took it in March 2026.
- Across the 12 months ending September 2026, Momento’s share of searches among photo printing services in Australia moved from 4.3% to 5%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 12 months ending September 2026, Officeworks’ share of searches among photo printing services in Australia moved from 3.5% to 4.1%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for Australia photo printing services in September 2026?
0 changes
Neither Momento nor Officeworks moved beyond provider rounding among photo printing services in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Momento’s and Officeworks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Momento
1 branded search term
- momento
Officeworks
1 branded search term
- officeworks photo
Other head-to-heads among photo printing services
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.