Homewares retailers in Australia:Which are most popular?
In September 2026, IKEA was the most searched homewares retailer in Australia, accounting for 57.8% of all searches among the nine retailers we track. When we checked with ChatGPT and Google AI Overviews, Adairs was mentioned most often, in three of the four answers. Freedom was recommended most often, though no response put it first.
IKEAShare of searches 57.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
Temple & WebsterShare of searches 17.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
AdairsShare of searches 14.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
FreedomShare of searches 6.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
Bed Bath N' TableShare of searches 1.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th
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Top homewares retailers in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Adairs was mentioned most often, in three of the four answers. Freedom was recommended most often, though no answer put it first. Country Road was second, and Adairs was third. Kmart, which ranked sixth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Freedom1st
Country Road2nd- Adairs3rd
- Temple & Webster4th
- IKEA5th
- Bed Bath N' Table6th
Kmart–
H&M–
Zara Home–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Adairs3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- IKEA2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Temple & Webster2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Freedom2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bed Bath N' Table2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Country Road2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kmart0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- H&M0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Zara Home0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about homewares retailers
4 answers
Asked ChatGPT
“Where should I buy homewares in Australia?”
Asked ChatGPT
“What are the best homewares stores in Australia?”
Asked ChatGPT
“Where can I buy good quality bedding in Australia?”
Searched Google, AI Overview
“homewares”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“home decor stores”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which homewares retailers do people search for most?
This chart shows how often people search Google for each homewares retailer by name. Each line represents a brand's share of searches for all nine homewares retailers we track, month by month, from searches in Australia.
Share of searches by month for IKEA, Temple & Webster, Adairs, Freedom. The figures are in the table below the chart.
View monthly share of searches table
| Month | IKEA | Temple & Webster | Adairs | Freedom | Bed Bath N' Table | Kmart | H&M | Zara Home | Country Road |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57% | 17.1% | 17.1% | 6.3% | 1.5% | 0.11% | 0.46% | 0.25% | 0.25% |
| Nov 2025 | 56.2% | 20.7% | 13.8% | 6.2% | 2.3% | 0.07% | 0.3% | 0.2% | 0.3% |
| Dec 2025 | 61.1% | 15% | 15% | 5.5% | 2.5% | 0.08% | 0.33% | 0.18% | 0.27% |
| Jan 2026 | 68.1% | 13.7% | 11.2% | 5% | 1.2% | 0.16% | 0.37% | 0.16% | 0.13% |
| Feb 2026 | 65.7% | 16.1% | 10.8% | 4.8% | 1.5% | 0.19% | 0.43% | 0.29% | 0.19% |
| Mar 2026 | 61.3% | 15% | 15% | 5.5% | 2% | 0.15% | 0.49% | 0.27% | 0.18% |
| Apr 2026 | 67.7% | 13.6% | 11.1% | 5% | 1.5% | 0.11% | 0.45% | 0.24% | 0.2% |
| May 2026 | 60.5% | 14.8% | 14.8% | 6.7% | 2% | 0.15% | 0.49% | 0.27% | 0.22% |
| Jun 2026 | 56.5% | 16.9% | 13.9% | 6.2% | 1.5% | 4.1% | 0.46% | 0.25% | 0.17% |
| Jul 2026 | 61.7% | 15.1% | 12.4% | 5.6% | 1.7% | 2.5% | 0.5% | 0.33% | 0.18% |
| Aug 2026 | 62.3% | 15.3% | 12.5% | 5.6% | 1.7% | 1.7% | 0.5% | 0.34% | 0.18% |
| Sep 2026 | 57.8% | 17.4% | 14.3% | 6.4% | 1.9% | 1.1% | 0.47% | 0.38% | 0.21% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.8% | 1.2M | -18.7% | -4.4 points | |
| 2, held 2nd | 17.4% | 368K | 0% | +2.2 points | |
| 3, held 3rd | 14.3% | 301K | 0% | +1.8 points | |
| 4, held 4th | 6.4% | 135K | 0% | +0.8 points | |
| 5, held 5th | 1.9% | 40.5K | 0% | +0.2 points | |
| 6, held 6th | 1.1% | 22.2K | -45.2% | -0.6 points | |
| 7, held 7th | 0.47% | 9.9K | -18.2% | 0 points | |
| 8, held 8th | 0.38% | 8.1K | 0% | 0 points | |
| 9, held 9th | 0.21% | 4.4K | 0% | 0 points |
1.
IKEA57.8%
Held 1st. 1.2M estimated branded searches, -18.7% vs prior month. Share -4.4 points.
17.4%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +2.2 points.
3.
Adairs14.3%
Held 3rd. 301K estimated branded searches, 0% vs prior month. Share +1.8 points.
4.
Freedom6.4%
Held 4th. 135K estimated branded searches, 0% vs prior month. Share +0.8 points.
1.9%
Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
6.
Kmart1.1%
Held 6th. 22.2K estimated branded searches, -45.2% vs prior month. Share -0.6 points.
7.
H&M0.47%
Held 7th. 9.9K estimated branded searches, -18.2% vs prior month. Share 0 points.
0.38%
Held 8th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
0.21%
Held 9th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among homewares retailers in Australia?
9 brands
In September 2026, IKEA was the most searched among homewares retailers in Australia, with an estimated 1.2M branded searches, 57.8% of all searches for the nine we track. Temple & Webster is in 2nd place, 40.4 percentage points behind at 17.4%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| IKEA | 57% → 57.8% | 68.1%Jan 2026 | 56.2%Nov 2025 | 1st |
| Temple & Webster | 17.1% → 17.4% | 20.7%Nov 2025 | 13.6%Apr 2026 | 3rd → 2nd |
| Adairs | 17.1% → 14.3% | 17.1%Oct 2025 | 10.8%Feb 2026 | 2nd → 3rd |
| Freedom | 6.3% → 6.4% | 6.7%May 2026 | 4.8%Feb 2026 | 4th |
| Bed Bath N' Table | 1.5% → 1.9% | 2.5%Dec 2025 | 1.2%Jan 2026 | 5th |
| Kmart | 0.11% → 1.1% | 4.1%Jun 2026 | 0.07%Nov 2025 | 9th → 6th |
| H&M | 0.46% → 0.47% | 0.5%Aug 2026 | 0.3%Nov 2025 | 6th → 7th |
| Zara Home | 0.25% → 0.38% | 0.38%Sep 2026 | 0.16%Jan 2026 | 8th |
| Country Road | 0.25% → 0.21% | 0.3%Nov 2025 | 0.13%Jan 2026 | 7th → 9th |
Each finding as a sentence
- Across the 12 months ending September 2026, IKEA’s share of searches among homewares retailers in Australia increased from 57% to 57.8%.
- Across the 12 months ending September 2026, Adairs’ share of searches among homewares retailers in Australia decreased from 17.1% to 14.3%.
- Across the 12 months ending September 2026, Kmart’s share of searches among homewares retailers in Australia increased from 0.11% to 1.1%.
- Across the 12 months ending September 2026, IKEA’s share of searches among homewares retailers in Australia peaked at 68.1% in January 2026 and was lowest at 56.2% in November 2025.
- Across the 12 months ending September 2026, Temple & Webster’s share of searches among homewares retailers in Australia peaked at 20.7% in November 2025 and was lowest at 13.6% in April 2026.
- Across the 12 months ending September 2026, Adairs’ share of searches among homewares retailers in Australia peaked at 17.1% in October 2025 and was lowest at 10.8% in February 2026.
- Across the 12 months ending September 2026, Freedom’s share of searches among homewares retailers in Australia peaked at 6.7% in May 2026 and was lowest at 4.8% in February 2026.
- Across the 12 months ending September 2026, Bed Bath N' Table’s share of searches among homewares retailers in Australia peaked at 2.5% in December 2025 and was lowest at 1.2% in January 2026.
- Across the 12 months ending September 2026, Kmart’s share of searches among homewares retailers in Australia peaked at 4.1% in June 2026 and was lowest at 0.07% in November 2025.
- Across the 12 months ending September 2026, Temple & Webster rose from 3rd to 2nd among homewares retailers in Australia.
- Across the 12 months ending September 2026, Adairs fell from 2nd to 3rd among homewares retailers in Australia.
- Across the 12 months ending September 2026, Kmart rose from 9th to 6th among homewares retailers in Australia.
- Across the 12 months ending September 2026, H&M fell from 6th to 7th among homewares retailers in Australia.
- Across the 12 months ending September 2026, Country Road fell from 7th to 9th among homewares retailers in Australia.
- Across the 12 months ending September 2026, Freedom, Bed Bath N' Table and Zara Home held steady: their share of searches among homewares retailers in Australia each moved less than 0.5 percentage points.
How did search popularity change for Australia homewares retailers in September 2026?
8 changes
In September 2026, Temple & Webster gained share of searches among homewares retailers in Australia, from 15.3% to 17.4%.
In September 2026, Adairs gained share of searches among homewares retailers in Australia, from 12.5% to 14.3%.
In September 2026, Freedom gained share of searches among homewares retailers in Australia, from 5.6% to 6.4%.
In September 2026, IKEA lost share of searches among homewares retailers in Australia, from 62.3% to 57.8%.
In September 2026, Kmart lost share of searches among homewares retailers in Australia, from 1.7% to 1.1%.
Estimated monthly branded searches for Zara Home in Australia rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.
Estimated monthly branded searches for Country Road in Australia fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
Estimated monthly branded searches for H&M in Australia fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
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