Brandwave

Cosh Living vs Freedom:Which is more popular?

In September 2026, Freedom had more branded searches than Cosh Living among outdoor furniture retailers in Australia. Freedom had about 6,600 branded searches, while Cosh Living had 2,900. Freedom made up 6.2% of all outdoor furniture retailer searches we track, and Cosh Living accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about outdoor furniture retailers, Freedom appeared in one of the five answers and Cosh Living in none.

Among outdoor furniture retailers in Australia in September 2026

Who do people search for more?

Freedom, about 2 searches for every 1 for Cosh Living

Freedom 6.6K searchesCosh Living 2.9K searches

Who does AI mention more?

Freedom, mentioned in 1 of 5 answers, Cosh Living in 0

Freedom in 1 of 5Cosh Living in 0 of 5

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Top outdoor furniture retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Freedom was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Cosh Living did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Temple & Webster1st
  2. Bunnings2nd
  3. Amart Furniture2nd
  4. Fantastic Furniture2nd
  5. Freedom5th
  6. Early Settler5th
  7. Kmart7th
  8. Harvey Norman–
  9. Eco Outdoor–
  10. +1 more
  11. Cosh Living–
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bunnings2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amart Furniture2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fantastic Furniture2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Temple & Webster2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kmart1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Freedom1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Early Settler1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Harvey Norman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eco Outdoor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cosh Living0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about outdoor furniture retailers

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 28, 2026.

Is Cosh Living or Freedom more popular in search?

This chart shows how often people search Google for Cosh Living and Freedom by name. Each line represents a brand's share of searches for all 13 outdoor furniture retailers we track, month by month, from searches in Australia.

Cosh Living and Freedom among outdoor furniture retailers in Australia, by month

Share of searches by month for Freedom, Cosh Living. The figures are in the table below the chart.

View monthly share of searches table
MonthBunningsHarvey NormanAmart FurnitureKmartEco OutdoorFreedomEarly SettlerBig WCosh LivingFantastic FurnitureDomayneTemple & WebsterBarbeques Galore
Oct 202532.2%11.8%9.6%9.6%7.9%9.6%2.9%4.3%3.5%2.9%1.9%2.3%1.5%
Nov 202532.2%11.8%11.8%6.4%7.9%7.9%4.3%4.3%3.5%2.9%2.3%2.9%1.9%
Dec 202541.6%10.2%10.2%6.8%5.5%6.8%3.7%3.7%2.4%3%2%2%2%
Jan 202631.8%11.6%9.5%7.8%9.5%7.8%5.2%3.4%4.2%2.8%2.2%2.2%1.9%
Feb 202633.6%12.3%8.2%6.7%12.3%5.5%3.6%3.6%5.5%2.4%2.4%2%2%
Mar 202633.1%12.1%8.1%6.6%14.8%5.4%3.6%2.8%5.4%2.4%2.4%1.9%1.5%
Apr 202635.5%10.5%8.6%7%12.9%7%3%3%4.6%2.6%1.6%2.1%1.4%
May 202629.7%10.8%8.8%7.2%16.2%5.8%3.2%3.2%7.2%2.6%1.8%2%1.4%
Jun 202628%12.5%8.3%8.3%15.3%6.8%3%3%6.8%2.5%1.7%1.9%1.9%
Jul 202632.7%11.9%7.9%9.8%14.6%5.2%2.9%2.9%5.2%2.3%1.6%1.8%1.1%
Aug 202636.4%10.9%8.9%8.9%10.9%5.9%3.9%3.2%3.9%2.6%1.7%2.1%0.79%
Sep 202638.3%11.4%9.4%9.4%7.7%6.2%4.2%3.4%2.7%2.7%1.8%1.8%0.95%

How has the Cosh Living and Freedom comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia outdoor furniture retailers in September 2026?

2 changes
  1. In September 2026, Cosh Living lost share of searches among outdoor furniture retailers in Australia, from 3.9% to 2.7%.

  2. Estimated monthly branded searches for Freedom in Australia fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cosh Living’s and Freedom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cosh Living

1 branded search term

  • cosh living

Freedom

1 branded search term

  • freedom outdoor furniture

How the Brand Demand Index is measured

Other head-to-heads among outdoor furniture retailers

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