Bunnings vs Freedom:Which is more popular?
In September 2026, Bunnings had more branded searches than Freedom among outdoor furniture retailers in Australia. Bunnings had about 40,500 branded searches, while Freedom had 6,600. Bunnings made up 38.3% of all outdoor furniture retailer searches we track, and Freedom accounted for 6.2%. When we asked ChatGPT and Google AI Overviews about outdoor furniture retailers, Bunnings appeared in two of the five answers and Freedom in one. Bunnings and Freedom were each mentioned first in one of the two answers that named either.
Who do people search for more?
Bunnings, about 6 searches for every 1 for Freedom
Who does AI mention more?
Bunnings, mentioned in 2 of 5 answers, Freedom in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top outdoor furniture retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bunnings was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Freedom was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Bunnings and Freedom were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bunnings2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Amart Furniture2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fantastic Furniture2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Temple & Webster2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kmart1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Freedom1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Early Settler1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Harvey Norman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eco Outdoor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Big W0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about outdoor furniture retailers
5 answers
Asked ChatGPT
“Where's the best place to buy outdoor furniture in Australia?”
Asked ChatGPT
“Which outdoor furniture holds up best in the Australian sun?”
Asked ChatGPT
“What's a good store for an affordable outdoor dining setting in Australia?”
Searched Google, AI Overview
“outdoor furniture”
Searched Google, AI Overview
“outdoor furniture sale”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 28, 2026.
Is Bunnings or Freedom more popular in search?
This chart shows how often people search Google for Bunnings and Freedom by name. Each line represents a brand's share of searches for all 13 outdoor furniture retailers we track, month by month, from searches in Australia.
Share of searches by month for Bunnings, Freedom. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bunnings | Harvey Norman | Amart Furniture | Kmart | Eco Outdoor | Freedom | Early Settler | Big W | Cosh Living | Fantastic Furniture | Domayne | Temple & Webster | Barbeques Galore |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.2% | 11.8% | 9.6% | 9.6% | 7.9% | 9.6% | 2.9% | 4.3% | 3.5% | 2.9% | 1.9% | 2.3% | 1.5% |
| Nov 2025 | 32.2% | 11.8% | 11.8% | 6.4% | 7.9% | 7.9% | 4.3% | 4.3% | 3.5% | 2.9% | 2.3% | 2.9% | 1.9% |
| Dec 2025 | 41.6% | 10.2% | 10.2% | 6.8% | 5.5% | 6.8% | 3.7% | 3.7% | 2.4% | 3% | 2% | 2% | 2% |
| Jan 2026 | 31.8% | 11.6% | 9.5% | 7.8% | 9.5% | 7.8% | 5.2% | 3.4% | 4.2% | 2.8% | 2.2% | 2.2% | 1.9% |
| Feb 2026 | 33.6% | 12.3% | 8.2% | 6.7% | 12.3% | 5.5% | 3.6% | 3.6% | 5.5% | 2.4% | 2.4% | 2% | 2% |
| Mar 2026 | 33.1% | 12.1% | 8.1% | 6.6% | 14.8% | 5.4% | 3.6% | 2.8% | 5.4% | 2.4% | 2.4% | 1.9% | 1.5% |
| Apr 2026 | 35.5% | 10.5% | 8.6% | 7% | 12.9% | 7% | 3% | 3% | 4.6% | 2.6% | 1.6% | 2.1% | 1.4% |
| May 2026 | 29.7% | 10.8% | 8.8% | 7.2% | 16.2% | 5.8% | 3.2% | 3.2% | 7.2% | 2.6% | 1.8% | 2% | 1.4% |
| Jun 2026 | 28% | 12.5% | 8.3% | 8.3% | 15.3% | 6.8% | 3% | 3% | 6.8% | 2.5% | 1.7% | 1.9% | 1.9% |
| Jul 2026 | 32.7% | 11.9% | 7.9% | 9.8% | 14.6% | 5.2% | 2.9% | 2.9% | 5.2% | 2.3% | 1.6% | 1.8% | 1.1% |
| Aug 2026 | 36.4% | 10.9% | 8.9% | 8.9% | 10.9% | 5.9% | 3.9% | 3.2% | 3.9% | 2.6% | 1.7% | 2.1% | 0.79% |
| Sep 2026 | 38.3% | 11.4% | 9.4% | 9.4% | 7.7% | 6.2% | 4.2% | 3.4% | 2.7% | 2.7% | 1.8% | 1.8% | 0.95% |
Bunnings sells other things too, so only its searches that name this product count here, like “bunnings outdoor furniture”.
How has the Bunnings and Freedom comparison changed over the last 12 months?
3 findings
- Bunnings was ahead of Freedom in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bunnings’ share of searches among outdoor furniture retailers in Australia moved from 32.2% to 38.3%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, Freedom’s share of searches among outdoor furniture retailers in Australia moved from 9.6% to 6.2%, and its estimated monthly branded searches moved from 12.1K to 6.6K.
How did search popularity change for Australia outdoor furniture retailers in September 2026?
2 changes
In September 2026, Bunnings gained share of searches among outdoor furniture retailers in Australia, from 36.4% to 38.3%.
Estimated monthly branded searches for Freedom in Australia fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bunnings’ and Freedom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among outdoor furniture retailers
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