How popular isKmart?
In September 2026, people searched for Kmart by name about 4.2 million times in Australia, a 32.2% decrease from the previous year. These searches made up 0.15% of all Australia clothing shop searches, placing Kmart 12th out of 13 shops. When we asked both ChatGPT and Google AI Overviews about clothing shops, Kmart appeared in two of the four answers and was the third most recommended of the 13.
Kmart is the 12th most searched of 13 competitors and the third most recommended in AI answers.
Cotton OnShare of searches 18.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd- Best & LessShare of searches 15%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
GlassonsShare of searches 12.2%Mentioned in 1 of 4 AI answersPlace in AI recommendations 8th
UniqloShare of searches 12.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
KmartShare of searches 0.15%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
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Top clothing shops in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Kmart was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Kmart is the third most recommended of the 13.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Uniqlo1st
- Cotton On2nd
- Kmart3rd
Country Road4th- Best & Less5th
- Sportsgirl6th
Target Australia7th- Glassons8th
Zara–
H&M–- +3 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cotton On3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Uniqlo3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Country Road2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kmart2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Best & Less1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Glassons1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sportsgirl1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Target Australia1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Zara0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- H&M0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about clothing shops
4 answers
Asked ChatGPT
“Where's the best place to buy cheap clothes in Australia?”
Asked ChatGPT
“Which Australian clothing stores have the best basics?”
Asked ChatGPT
“Where should I shop for women's clothes in Australia?”
Searched Google, AI Overview
“clothing stores”
Searched Google, AI Overview
“clothes shops”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.
Which clothing shops compete with Kmart?
Share of searches by month for Cotton On, Best & Less, Glassons, Uniqlo, Country Road, Zara, H&M, Decjuba, Sportsgirl, Portmans, Jay Jays, Kmart. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cotton On | Best & Less | Glassons | Uniqlo | Country Road | Zara | H&M | Decjuba | Sportsgirl | Portmans | Jay Jays | Kmart | Target Australia |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.4% | 12.3% | 10.1% | 12.3% | 10.1% | 8.3% | 6.8% | 4.5% | 6.8% | 3.7% | 2.5% | 0.15% | 0.07% |
| Nov 2025 | 22.4% | 10.1% | 10.1% | 12.4% | 12.4% | 8.3% | 6.8% | 4.5% | 6.8% | 3.7% | 2.5% | 0.12% | 0.05% |
| Dec 2025 | 22.4% | 10.1% | 10.1% | 12.4% | 12.4% | 8.3% | 6.8% | 4.5% | 6.8% | 3% | 3% | 0.12% | 0.04% |
| Jan 2026 | 20.5% | 11.2% | 11.2% | 13.7% | 9.2% | 9.2% | 7.5% | 5% | 6.1% | 4.1% | 2.3% | 0.13% | 0.06% |
| Feb 2026 | 18.4% | 12.3% | 12.3% | 15% | 10.1% | 8.2% | 6.7% | 5.5% | 5.5% | 3.7% | 2% | 0.15% | 0.07% |
| Mar 2026 | 21.1% | 11.6% | 11.6% | 14.2% | 9.5% | 9.5% | 6.4% | 5.2% | 5.2% | 3.5% | 1.9% | 0.14% | 0.06% |
| Apr 2026 | 17.7% | 11.8% | 11.8% | 14.5% | 11.8% | 9.7% | 6.5% | 5.3% | 5.3% | 3.5% | 1.9% | 0.14% | 0.06% |
| May 2026 | 16.4% | 13.4% | 11% | 16.4% | 11% | 9% | 6% | 6% | 4.9% | 4% | 1.8% | 0.13% | 0.06% |
| Jun 2026 | 18.3% | 12.2% | 12.2% | 14.9% | 10% | 10% | 6.7% | 5.5% | 4.5% | 3.7% | 2% | 0.12% | 0.04% |
| Jul 2026 | 16.8% | 13.7% | 11.2% | 16.8% | 9.2% | 9.2% | 7.5% | 5% | 5% | 3.4% | 2.3% | 0.13% | 0.05% |
| Aug 2026 | 18.6% | 12.4% | 12.4% | 15.2% | 10.2% | 8.3% | 6.8% | 5.6% | 4.5% | 3.7% | 2% | 0.12% | 0.04% |
| Sep 2026 | 18.3% | 15% | 12.2% | 12.2% | 10% | 8.2% | 6.7% | 5.5% | 5.5% | 3.7% | 2.4% | 0.15% | 0.05% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 18.3% | 823K | 0% | -0.3 points | |
| 2, moved from 3rd to 2nd | 15% | 673K | +22.4% | +2.6 pointsmoved from 3rd to 2nd | |
| 3, moved from 4th to 3rd | 12.2% | 550K | 0% | -0.2 pointsmoved from 4th to 3rd | |
| 4, moved from 2nd to 4th | 12.2% | 550K | -18.3% | -3 pointsmoved from 2nd to 4th | |
| 5, held 5th | 10% | 450K | 0% | -0.1 points | |
| 6, held 6th | 8.2% | 368K | 0% | -0.1 points | |
| 7, held 7th | 6.7% | 301K | 0% | -0.1 points | |
| 8, held 8th | 5.5% | 246K | 0% | -0.1 points | |
| 9, held 9th | 5.5% | 246K | +22.4% | +0.9 points | |
| 10, held 10th | 3.7% | 165K | 0% | -0.1 points | |
| 11, held 11th | 2.4% | 110K | +21.5% | +0.4 points | |
| 12, held 12th | 0.15% | 6.6K | +22.2% | 0 points | |
| 13, held 13th | 0.05% | 2.4K | +26.3% | 0 points |
18.3%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share -0.3 points.
15%
Moved from 3rd to 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +2.6 points.
3.
Glassons12.2%
Moved from 4th to 3rd. 550K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.
Uniqlo12.2%
Moved from 2nd to 4th. 550K estimated branded searches, -18.3% vs prior month. Share -3 points.
10%
Held 5th. 450K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Zara8.2%
Held 6th. 368K estimated branded searches, 0% vs prior month. Share -0.1 points.
7.
H&M6.7%
Held 7th. 301K estimated branded searches, 0% vs prior month. Share -0.1 points.
8.Decjuba
5.5%
Held 8th. 246K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.5%
Held 9th. 246K estimated branded searches, +22.4% vs prior month. Share +0.9 points.
10.Portmans
3.7%
Held 10th. 165K estimated branded searches, 0% vs prior month. Share -0.1 points.
11.
Jay Jays2.4%
Held 11th. 110K estimated branded searches, +21.5% vs prior month. Share +0.4 points.
12.
Kmart0.15%
Held 12th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.
0.05%
Held 13th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.
Kmart and Target Australia sell other things too, so only their searches that name this product count here, like “kmart clothing”.
Compare popularity between Kmart and its closest rivals
Every comparison with Kmart
49 comparisons
- Big W vs Kmart
- Kmart vs Target Australia
- Kmart vs Myer
- David Jones vs Kmart
- Harris Scarfe vs Kmart
- Kmart vs Snapfish
- Kmart vs Ninja
- Adairs vs Kmart
- Bed Bath N' Table vs Kmart
- Freedom vs Kmart
- IKEA vs Kmart
- Kmart vs Temple & Webster
- Kmart vs Philips
- Kmart vs Zara Home
- Best & Less vs Kmart
- Cotton On vs Kmart
- Country Road vs Kmart
- Decjuba vs Kmart
- Glassons vs Kmart
- H&M vs Kmart
- Jay Jays vs Kmart
- Kmart vs Portmans
- Kmart vs Sportsgirl
- Kmart vs Uniqlo
- Kmart vs Zara
- Kmart vs Momento
- Kmart vs Tefal
- Harvey Norman vs Kmart
- Kmart vs Officeworks
- Homebodii vs Kmart
- Kmart vs Papinelle
- Kmart vs Peter Alexander
- Kmart vs Photobook
- Kmart vs Piyama
- Kmart vs Sunbeam
- Kmart vs Sussan
- Kmart vs Vitamix
- KitchenAid vs Kmart
- Kmart vs Russell Hobbs
- Breville vs Kmart
- Bonds vs Kmart
- COSORI vs Kmart
- Kmart vs Kogan
- Kmart vs NutriBullet
- BlendJet vs Kmart
- Gingerlilly vs Kmart
- Blendtec vs Kmart
- Boody vs Kmart
- Kmart vs Sant and Abel
How has branded search demand for Kmart changed in Australia over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kmart in Australia fell from 6.2M to 4.2M.
- Across the 12 months ending September 2026, Kmart’s share of searches among clothing shops in Australia held steady at 0.15%.
How did search popularity change for Australia clothing shops in September 2026?
6 changes
In September 2026, Best & Less overtook Uniqlo to rank 2nd among clothing shops in Australia, with 15% of the searches.
In September 2026, Sportsgirl gained share of searches among clothing shops in Australia, from 4.5% to 5.5%.
In September 2026, Uniqlo lost share of searches among clothing shops in Australia, from 15.2% to 12.2%.
Zara’s share of searches among clothing shops in Australia has lost ground for 3 months in a row, from 10% to 8.2% in September 2026.
In September 2026, Glassons rose from 4th to 3rd among clothing shops in Australia.
Estimated monthly branded searches for Decjuba in Australia rose 22.4% over 12 measured months, from 201K to 246K in September 2026.
How are Kmart’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Kmart’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- kmart
- kmart air fryer
- kmart blender
- kmart clothing
- kmart homewares
- kmart photo
- kmart pyjamas
Do you work for Kmart? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Kmart compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Department stores | 1st of 6 | 39.6% | Show ranking |
| Clothing shops | 12th of 13 | 0.15% | Shown above |
| Homewares retailers | 6th of 9 | 1.1% | Show ranking |
| Sleepwear brands | 5th of 10 | 0.91% | Show ranking |
| Photo printing services | 1st of 7 | 37.9% | Show ranking |
| Air fryer brands | 2nd of 10 | 28.4% | Show ranking |
| Blender brands | 3rd of 9 | 20.7% | Show ranking |
Is Kmart your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.