Sleepwear brands in Australia:Which are most popular?

Name: Sleepwear brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Peter Alexander was the most searched sleepwear brand in Australia, accounting for 93.1% of all searches among the ten brands we track. When we checked with ChatGPT and Google AI Overviews, Peter Alexander showed up in every answer. Peter Alexander was recommended most often, coming first in one out of five responses.

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Top sleepwear brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Peter Alexander appeared every time. Peter Alexander was recommended most often, coming first in one out of five answers. Papinelle was second, and Sussan was third. Homebodii, which ranked fourth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Peter Alexander	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Papinelle	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Piyama	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Sussan	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Kmart	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Bonds	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Gingerlilly	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Boody	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Homebodii	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Sant and Abel	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Peter Alexander5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Papinelle4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Piyama4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sussan4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kmart3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bonds2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gingerlilly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Boody2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Homebodii0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sant and Abel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sleepwear brands

5 answers

Asked ChatGPT
“What are the best pyjama brands in Australia?”
1. 1Papinelle
2. 2Peter Alexander
3. 3Boody
4. 4Sussan
5. 5Bonds
6. 6Piyama
7. 7Kmart
Asked ChatGPT
“Where can I buy good quality women's pyjamas in Australia?”
1. 1Papinelle
2. 2Peter Alexander
3. 3Gingerlilly
4. 4Boody
5. 5Piyama
6. 6Sussan
Asked ChatGPT
“What are the most comfortable cotton pyjamas?”
Searched Google, AI Overview
“pyjamas”
1. 1Kmart
2. 2Sussan
3. 3Peter Alexander
4. 4Piyama
5. 5Gingerlilly
Searched Google, AI Overview
“womens pyjamas”
1. 1Kmart
2. 2Sussan
3. 3Peter Alexander
4. 4Papinelle
5. 5Piyama

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which sleepwear brands do people search for most?

This chart shows how often people search Google for each sleepwear brand by name. Each line represents a brand's share of searches for all ten sleepwear brands we track, month by month, from searches in Australia.

Share of searches among sleepwear brands in Australia, by month

Month	Peter Alexander	Papinelle	Piyama	Homebodii	Kmart	Sussan	Bonds	Gingerlilly	Boody	Sant and Abel
Oct 2025	93.2%	1.4%	1.7%	1.1%	1.1%	0.75%	0.5%	0.15%	0.1%	0.04%
Nov 2025	94.6%	1.4%	1.4%	0.76%	0.62%	0.62%	0.41%	0.1%	0.07%	0.07%
Dec 2025	95.7%	1.2%	0.95%	0.52%	0.52%	0.63%	0.28%	0.08%	0.06%	0.07%
Jan 2026	94.5%	1.7%	1.1%	0.93%	0.62%	0.62%	0.27%	0.1%	0.07%	0.04%
Feb 2026	91.7%	2.5%	1.6%	1.3%	1.1%	0.88%	0.58%	0.15%	0.1%	0.05%
Mar 2026	94.3%	1.4%	0.93%	0.75%	1.1%	0.62%	0.62%	0.12%	0.08%	0.05%
Apr 2026	92.6%	2%	1.1%	0.91%	1.4%	1.1%	0.6%	0.15%	0.12%	0.04%
May 2026	93.3%	2.1%	0.92%	0.75%	1.1%	1.1%	0.49%	0.12%	0.1%	0.04%
Jun 2026	95.5%	1.4%	0.62%	0.51%	0.77%	0.62%	0.41%	0.08%	0.07%	0.05%
Jul 2026	92.7%	2%	1.1%	0.91%	1.4%	1.1%	0.48%	0.12%	0.12%	0.07%
Aug 2026	92.3%	2%	1.4%	1.1%	1.4%	1.1%	0.48%	0.1%	0.1%	0.1%
Sep 2026	93.1%	2%	1.4%	0.91%	0.91%	0.91%	0.5%	0.1%	0.08%	0.05%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Peter Alexander	93.1%	450K	+22.3%	+0.8 points
2, held 2nd	Papinelle	2%	9.9K	+22.2%	0 points
3, moved from 4th to 3rd	Piyama	1.4%	6.6K	+22.2%	0 pointsmoved from 4th to 3rd
4, moved from 5th to 4th	Homebodii	0.91%	4.4K	0%	-0.2 pointsmoved from 5th to 4th
5, moved from 3rd to 5th	Kmart	0.91%	4.4K	-18.5%	-0.4 pointsmoved from 3rd to 5th
6, held 6th	Sussan	0.91%	4.4K	0%	-0.2 points
7, held 7th	Bonds	0.5%	2.4K	+26.3%	0 points
8, moved from 9th to 8th	Gingerlilly	0.1%	480	+23.1%	0 pointsmoved from 9th to 8th
9, moved from 8th to 9th	Boody	0.08%	390	0%	0 pointsmoved from 8th to 9th
10, held 10th	Sant and Abel	0.05%	260	-33.3%	0 points

1.Peter Alexander
93.1%
Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +0.8 points.
2.Papinelle
2%
Held 2nd. 9.9K estimated branded searches, +22.2% vs prior month. Share 0 points.
3.Piyama
1.4%
Moved from 4th to 3rd. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.
4.Homebodii
0.91%
Moved from 5th to 4th. 4.4K estimated branded searches, 0% vs prior month. Share -0.2 points.
5.Kmart
0.91%
Moved from 3rd to 5th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.4 points.
6.Sussan
0.91%
Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share -0.2 points.
7.Bonds
0.5%
Held 7th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.
8.Gingerlilly
0.1%
Moved from 9th to 8th. 480 estimated branded searches, +23.1% vs prior month. Share 0 points.
9.Boody
0.08%
Moved from 8th to 9th. 390 estimated branded searches, 0% vs prior month. Share 0 points.
10.Sant and Abel
0.05%
Held 10th. 260 estimated branded searches, -33.3% vs prior month. Share 0 points.

Kmart sells other things too, so only its searches that name this product count here, like “kmart pyjamas”.

Which brand is most popular in search among sleepwear brands in Australia?

10 brands

In September 2026, Peter Alexander was the most searched among sleepwear brands in Australia, with an estimated 450K branded searches, 93.1% of all searches for the ten we track. Papinelle is in 2nd place, 91.1 percentage points behind at 2%.

Australia sleepwear brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Peter Alexander	93.2% → 93.1%	95.7%Dec 2025	91.7%Feb 2026	1st
Papinelle	1.4% → 2%	2.5%Feb 2026	1.2%Dec 2025	3rd → 2nd
Piyama	1.7% → 1.4%	1.7%Oct 2025	0.62%Jun 2026	2nd → 3rd
Homebodii	1.1% → 0.91%	1.3%Feb 2026	0.51%Jun 2026	4th
Kmart	1.1% → 0.91%	1.4%Jul 2026	0.52%Dec 2025	5th
Sussan	0.75% → 0.91%	1.1%May 2026	0.62%Mar 2026	6th
Bonds	0.5%	0.62%Mar 2026	0.27%Jan 2026	7th
Gingerlilly	0.15% → 0.1%	0.15%Oct 2025	0.08%Jun 2026	8th
Boody	0.1% → 0.08%	0.12%Apr 2026	0.06%Dec 2025	9th
Sant and Abel	0.04% → 0.05%	0.1%Aug 2026	0.04%Oct 2025	10th

Each finding as a sentence

Across the 12 months ending September 2026, Papinelle’s share of searches among sleepwear brands in Australia increased from 1.4% to 2%.
Across the 12 months ending September 2026, Peter Alexander’s share of searches among sleepwear brands in Australia peaked at 95.7% in December 2025 and was lowest at 91.7% in February 2026.
Across the 12 months ending September 2026, Papinelle’s share of searches among sleepwear brands in Australia peaked at 2.5% in February 2026 and was lowest at 1.2% in December 2025.
Across the 12 months ending September 2026, Piyama’s share of searches among sleepwear brands in Australia peaked at 1.7% in October 2025 and was lowest at 0.62% in June 2026.
Across the 12 months ending September 2026, Papinelle rose from 3rd to 2nd among sleepwear brands in Australia.
Across the 12 months ending September 2026, Piyama fell from 2nd to 3rd among sleepwear brands in Australia.
Across the 12 months ending September 2026, Peter Alexander, Homebodii, Kmart, Sussan, Bonds, Gingerlilly, Boody and Sant and Abel held steady: their share of searches among sleepwear brands in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia sleepwear brands in September 2026?

8 changes

In September 2026, Peter Alexander gained share of searches among sleepwear brands in Australia, from 92.3% to 93.1%.
Piyama’s share of searches among sleepwear brands in Australia has gained ground for 3 months in a row, from 0.62% to 1.4% in September 2026.
In September 2026, Gingerlilly rose from 9th to 8th among sleepwear brands in Australia.
In September 2026, Homebodii rose from 5th to 4th among sleepwear brands in Australia.
In September 2026, Kmart fell from 3rd to 5th among sleepwear brands in Australia.
In September 2026, Boody fell from 8th to 9th among sleepwear brands in Australia.
Estimated monthly branded searches for Sant and Abel in Australia rose 52.9% over 12 measured months, from 170 to 260 in September 2026.
Estimated monthly branded searches for Papinelle in Australia rose 50% over 12 measured months, from 6.6K to 9.9K in September 2026.

How are branded searches counted for sleepwear brands?

10 search terms

Each brand's share of searches among sleepwear brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.