Clothing shops in Australia:Which are searched most?

Name: Clothing shops in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Cotton On was the most searched among clothing shops in Australia, with an estimated 823K branded searches, 18.3% of all searches for the 13 we track.

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Share of searchesLeaderboard

Compare the clothing shops Australians buy everyday clothes from, in store and online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of searches among clothing shops in Australia, by month

Month	Cotton On	Best & Less	Glassons	Uniqlo	Country Road	Zara	H&M	Decjuba	Sportsgirl	Portmans	Jay Jays	Kmart	Target Australia
Oct 2025	22.4%	12.3%	10.1%	12.3%	10.1%	8.3%	6.8%	4.5%	6.8%	3.7%	2.5%	0.15%	0.07%
Nov 2025	22.4%	10.1%	10.1%	12.4%	12.4%	8.3%	6.8%	4.5%	6.8%	3.7%	2.5%	0.12%	0.05%
Dec 2025	22.4%	10.1%	10.1%	12.4%	12.4%	8.3%	6.8%	4.5%	6.8%	3%	3%	0.12%	0.04%
Jan 2026	20.5%	11.2%	11.2%	13.7%	9.2%	9.2%	7.5%	5%	6.1%	4.1%	2.3%	0.13%	0.06%
Feb 2026	18.4%	12.3%	12.3%	15%	10.1%	8.2%	6.7%	5.5%	5.5%	3.7%	2%	0.15%	0.07%
Mar 2026	21.1%	11.6%	11.6%	14.2%	9.5%	9.5%	6.4%	5.2%	5.2%	3.5%	1.9%	0.14%	0.06%
Apr 2026	17.7%	11.8%	11.8%	14.5%	11.8%	9.7%	6.5%	5.3%	5.3%	3.5%	1.9%	0.14%	0.06%
May 2026	16.4%	13.4%	11%	16.4%	11%	9%	6%	6%	4.9%	4%	1.8%	0.13%	0.06%
Jun 2026	18.3%	12.2%	12.2%	14.9%	10%	10%	6.7%	5.5%	4.5%	3.7%	2%	0.12%	0.04%
Jul 2026	16.8%	13.7%	11.2%	16.8%	9.2%	9.2%	7.5%	5%	5%	3.4%	2.3%	0.13%	0.05%
Aug 2026	18.6%	12.4%	12.4%	15.2%	10.2%	8.3%	6.8%	5.6%	4.5%	3.7%	2%	0.12%	0.04%
Sep 2026	18.3%	15%	12.2%	12.2%	10%	8.2%	6.7%	5.5%	5.5%	3.7%	2.4%	0.15%	0.05%

This month’s ranking, September 2026

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Cotton On	18.3%	823K	0%	-0.3 points
2, moved from 3rd to 2nd	Best & Less	15%	673K	+22.4%	+2.6 pointsmoved from 3rd to 2nd
3, moved from 4th to 3rd	Glassons	12.2%	550K	0%	-0.2 pointsmoved from 4th to 3rd
4, moved from 2nd to 4th	Uniqlo	12.2%	550K	-18.3%	-3 pointsmoved from 2nd to 4th
5, held 5th	Country Road	10%	450K	0%	-0.1 points
6, held 6th	Zara	8.2%	368K	0%	-0.1 points
7, held 7th	H&M	6.7%	301K	0%	-0.1 points
8, held 8th	Decjuba	5.5%	246K	0%	-0.1 points
9, held 9th	Sportsgirl	5.5%	246K	+22.4%	+0.9 points
10, held 10th	Portmans Jay Jays	3.7%	165K	0%	-0.1 points
11, held 11th	Jay Jays	2.4%	110K	+21.5%	+0.4 points
12, held 12th	Kmart	0.15%	6.6K	+22.2%	0 points
13, held 13th	Target Australia	0.05%	2.4K	+26.3%	0 points

1.Cotton On
18.3%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share -0.3 points.
2.Best & Less
15%
Moved from 3rd to 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +2.6 points.
3.Glassons
12.2%
Moved from 4th to 3rd. 550K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.Uniqlo
12.2%
Moved from 2nd to 4th. 550K estimated branded searches, -18.3% vs prior month. Share -3 points.
5.Country Road
10%
Held 5th. 450K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.Zara
8.2%
Held 6th. 368K estimated branded searches, 0% vs prior month. Share -0.1 points.
7.H&M
6.7%
Held 7th. 301K estimated branded searches, 0% vs prior month. Share -0.1 points.
8.Decjuba
5.5%
Held 8th. 246K estimated branded searches, 0% vs prior month. Share -0.1 points.
9.Sportsgirl
5.5%
Held 9th. 246K estimated branded searches, +22.4% vs prior month. Share +0.9 points.
10.Portmans
3.7%
Held 10th. 165K estimated branded searches, 0% vs prior month. Share -0.1 points.
11.Jay Jays
2.4%
Held 11th. 110K estimated branded searches, +21.5% vs prior month. Share +0.4 points.
12.Kmart
0.15%
Held 12th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.
13.Target Australia
0.05%
Held 13th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.

Kmart and Target Australia sell other things too, so only their searches that name this product count here, like “kmart clothing”.

Compare search popularity between leading brands

Which brand is most popular in search among clothing shops in Australia?

13 brands

In September 2026, Cotton On was the most searched among clothing shops in Australia, with an estimated 823K branded searches, 18.3% of all searches for the 13 we track. Best & Less is in 2nd place, 3.3 percentage points behind at 15%.

Australia clothing shops, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Cotton On	22.4% → 18.3%	22.4%Oct 2025	16.4%May 2026	1st
Best & Less	12.3% → 15%	15%Sep 2026	10.1%Nov 2025	2nd
Glassons	10.1% → 12.2%	12.4%Aug 2026	10.1%Oct 2025	5th → 3rd
Uniqlo	12.3% → 12.2%	16.8%Jul 2026	12.2%Sep 2026	3rd → 4th
Country Road	10.1% → 10%	12.4%Dec 2025	9.2%Jan 2026	4th → 5th
Zara	8.3% → 8.2%	10%Jun 2026	8.2%Sep 2026	6th
H&M	6.8% → 6.7%	7.5%Jul 2026	6%May 2026	7th
Decjuba	4.5% → 5.5%	6%May 2026	4.5%Oct 2025	9th → 8th
Sportsgirl	6.8% → 5.5%	6.8%Dec 2025	4.5%Jun 2026	8th → 9th
Portmans	3.7%	4.1%Jan 2026	3%Dec 2025	10th
Jay Jays	2.5% → 2.4%	3%Dec 2025	1.8%May 2026	11th
Kmart	0.15%	0.15%Oct 2025	0.12%Jun 2026	12th
Target Australia	0.07% → 0.05%	0.07%Feb 2026	0.04%Jun 2026	13th

Each finding as a sentence

Across the 12 months ending September 2026, Cotton On’s share of searches among clothing shops in Australia decreased from 22.4% to 18.3%.
Across the 12 months ending September 2026, Best & Less’ share of searches among clothing shops in Australia increased from 12.3% to 15%.
Across the 12 months ending September 2026, Glassons’ share of searches among clothing shops in Australia increased from 10.1% to 12.2%.
Across the 12 months ending September 2026, Decjuba’s share of searches among clothing shops in Australia increased from 4.5% to 5.5%.
Across the 12 months ending September 2026, Sportsgirl’s share of searches among clothing shops in Australia decreased from 6.8% to 5.5%.
Across the 12 months ending September 2026, Cotton On’s share of searches among clothing shops in Australia peaked at 22.4% in October 2025 and was lowest at 16.4% in May 2026.
Across the 12 months ending September 2026, Best & Less’ share of searches among clothing shops in Australia peaked at 15% in September 2026 and was lowest at 10.1% in November 2025.
Across the 12 months ending September 2026, Glassons’ share of searches among clothing shops in Australia peaked at 12.4% in August 2026 and was lowest at 10.1% in October 2025.
Across the 12 months ending September 2026, Uniqlo’s share of searches among clothing shops in Australia peaked at 16.8% in July 2026 and was lowest at 12.2% in September 2026.
Across the 12 months ending September 2026, Country Road’s share of searches among clothing shops in Australia peaked at 12.4% in December 2025 and was lowest at 9.2% in January 2026.
Across the 12 months ending September 2026, Zara’s share of searches among clothing shops in Australia peaked at 10% in June 2026 and was lowest at 8.2% in September 2026.
Across the 12 months ending September 2026, H&M’s share of searches among clothing shops in Australia peaked at 7.5% in July 2026 and was lowest at 6% in May 2026.
Across the 12 months ending September 2026, Decjuba’s share of searches among clothing shops in Australia peaked at 6% in May 2026 and was lowest at 4.5% in October 2025.
Across the 12 months ending September 2026, Sportsgirl’s share of searches among clothing shops in Australia peaked at 6.8% in December 2025 and was lowest at 4.5% in June 2026.
Across the 12 months ending September 2026, Portmans’ share of searches among clothing shops in Australia peaked at 4.1% in January 2026 and was lowest at 3% in December 2025.
Across the 12 months ending September 2026, Jay Jays’ share of searches among clothing shops in Australia peaked at 3% in December 2025 and was lowest at 1.8% in May 2026.
Across the 12 months ending September 2026, Glassons rose from 5th to 3rd among clothing shops in Australia.
Across the 12 months ending September 2026, Uniqlo fell from 3rd to 4th among clothing shops in Australia.
Across the 12 months ending September 2026, Country Road fell from 4th to 5th among clothing shops in Australia.
Across the 12 months ending September 2026, Decjuba rose from 9th to 8th among clothing shops in Australia.
Across the 12 months ending September 2026, Sportsgirl fell from 8th to 9th among clothing shops in Australia.
Across the 12 months ending September 2026, Zara, H&M, Portmans, Jay Jays, Kmart and Target Australia held steady: their share of searches among clothing shops in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia clothing shops in September 2026?

8 changes

In September 2026, Best & Less overtook Uniqlo to rank 2nd among clothing shops in Australia, with 15% of the searches.
In September 2026, Sportsgirl gained share of searches among clothing shops in Australia, from 4.5% to 5.5%.
In September 2026, Uniqlo lost share of searches among clothing shops in Australia, from 15.2% to 12.2%.
Zara’s share of searches among clothing shops in Australia has lost ground for 3 months in a row, from 10% to 8.2% in September 2026.
In September 2026, Glassons rose from 4th to 3rd among clothing shops in Australia.
Estimated monthly branded searches for Decjuba in Australia rose 22.4% over 12 measured months, from 201K to 246K in September 2026.
Estimated monthly branded searches for Cotton On in Australia fell 17.7% over 12 measured months, from 1M to 823K in September 2026.
Estimated monthly branded searches for Target Australia in Australia fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are branded searches counted for clothing shops?

13 search terms

Each brand's share of searches among clothing shops comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.