Brandwave

How popular isUniqlo in search?

In September 2026, people searched for Uniqlo by name about 550,000 times in Australia, about the same as the previous year. These searches made up 12.2% of all Australia clothing shop searches, placing Uniqlo fourth out of 13 shops.

Share of searches, September 2026
  1. Cotton On18.3%
  2. Best & Less15%
  3. Glassons12.2%
  4. Uniqlo12.2%
  5. Country Road10%
  6. Zara8.2%
  7. H&M6.7%
  8. Decjuba5.5%
  9. Sportsgirl5.5%
  10. Portmans3.7%
  11. +3 more
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Which clothing shops compete with Uniqlo?

Uniqlo against clothing shops in Australia, by month

Share of searches by month for Cotton On, Best & Less, Glassons, Uniqlo, Country Road, Zara, H&M, Decjuba, Sportsgirl, Portmans, Jay Jays. The figures are in the table below the chart.

View monthly share of searches table
MonthCotton OnBest & LessGlassonsUniqloCountry RoadZaraH&MDecjubaSportsgirlPortmansJay JaysKmartTarget Australia
Oct 202522.4%12.3%10.1%12.3%10.1%8.3%6.8%4.5%6.8%3.7%2.5%0.15%0.07%
Nov 202522.4%10.1%10.1%12.4%12.4%8.3%6.8%4.5%6.8%3.7%2.5%0.12%0.05%
Dec 202522.4%10.1%10.1%12.4%12.4%8.3%6.8%4.5%6.8%3%3%0.12%0.04%
Jan 202620.5%11.2%11.2%13.7%9.2%9.2%7.5%5%6.1%4.1%2.3%0.13%0.06%
Feb 202618.4%12.3%12.3%15%10.1%8.2%6.7%5.5%5.5%3.7%2%0.15%0.07%
Mar 202621.1%11.6%11.6%14.2%9.5%9.5%6.4%5.2%5.2%3.5%1.9%0.14%0.06%
Apr 202617.7%11.8%11.8%14.5%11.8%9.7%6.5%5.3%5.3%3.5%1.9%0.14%0.06%
May 202616.4%13.4%11%16.4%11%9%6%6%4.9%4%1.8%0.13%0.06%
Jun 202618.3%12.2%12.2%14.9%10%10%6.7%5.5%4.5%3.7%2%0.12%0.04%
Jul 202616.8%13.7%11.2%16.8%9.2%9.2%7.5%5%5%3.4%2.3%0.13%0.05%
Aug 202618.6%12.4%12.4%15.2%10.2%8.3%6.8%5.6%4.5%3.7%2%0.12%0.04%
Sep 202618.3%15%12.2%12.2%10%8.2%6.7%5.5%5.5%3.7%2.4%0.15%0.05%

  1. 1.Cotton On

    18.3%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.Best & Less

    15%

    Moved from 3rd to 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +2.6 points.

  3. 3.Glassons

    12.2%

    Moved from 4th to 3rd. 550K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Uniqlo

    12.2%

    Moved from 2nd to 4th. 550K estimated branded searches, -18.3% vs prior month. Share -3 points.

  5. 5.Country Road

    10%

    Held 5th. 450K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Zara

    8.2%

    Held 6th. 368K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.H&M

    6.7%

    Held 7th. 301K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Decjuba

    5.5%

    Held 8th. 246K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Sportsgirl

    5.5%

    Held 9th. 246K estimated branded searches, +22.4% vs prior month. Share +0.9 points.

  10. 10.Portmans

    3.7%

    Held 10th. 165K estimated branded searches, 0% vs prior month. Share -0.1 points.

  11. 11.Jay Jays

    2.4%

    Held 11th. 110K estimated branded searches, +21.5% vs prior month. Share +0.4 points.

  12. 12.Kmart

    0.15%

    Held 12th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

  13. 13.Target Australia

    0.05%

    Held 13th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.

Kmart and Target Australia sell other things too, so only their searches that name this product count here, like “kmart clothing”.

Compare search popularity between Uniqlo and its closest rivals

Every comparison with Uniqlo

22 comparisons

How has branded search demand for Uniqlo changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Uniqlo in Australia held steady at 550K.
  • Across the 12 months ending September 2026, Uniqlo’s share of searches among clothing shops in Australia peaked at 16.8% in July 2026 and was lowest at 12.2% in September 2026.
  • Across the 12 months ending September 2026, Uniqlo fell from 3rd to 4th among clothing shops in Australia.

How did search popularity change for Australia clothing shops in September 2026?

6 changes

  1. In September 2026, Best & Less overtook Uniqlo to rank 2nd among clothing shops in Australia, with 15% of the searches.

  2. In September 2026, Sportsgirl gained share of searches among clothing shops in Australia, from 4.5% to 5.5%.

  3. In September 2026, Uniqlo lost share of searches among clothing shops in Australia, from 15.2% to 12.2%.

  4. Zara’s share of searches among clothing shops in Australia has lost ground for 3 months in a row, from 10% to 8.2% in September 2026.

  5. In September 2026, Glassons rose from 4th to 3rd among clothing shops in Australia.

  6. Estimated monthly branded searches for Decjuba in Australia rose 22.4% over 12 measured months, from 201K to 246K in September 2026.

How are Uniqlo’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Uniqlo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • uniqlo

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How the Brand Demand Index is measured

Where does Uniqlo compete?

Uniqlo is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Clothing shops4th of 1312.2%Shown above
Online fashion retailers2nd of 1316%Show ranking
Creator with pink hair and a pink jacket

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