Hello Molly vs Uniqlo:Which is searched more in Australia?
In September 2026, Uniqlo had more branded searches than Hello Molly among online fashion retailers in Australia. Uniqlo had about 550,000 branded searches, while Hello Molly had 74,000. Uniqlo made up 16% of all online fashion retailer searches we track, and Hello Molly accounted for 2.2%.
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Is Hello Molly or Uniqlo more popular in search?
Compare the online stores Australians buy clothes from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Uniqlo, Hello Molly. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cotton On | Uniqlo | Country Road | Princess Polly | The Iconic | Dissh | Aje | ASOS | Meshki | Showpo | Beginning Boutique | Hello Molly | White Fox Boutique |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.5% | 14.5% | 11.9% | 9.7% | 11.9% | 4.4% | 3.6% | 4.4% | 3.6% | 4.4% | 2.4% | 2% | 0.88% |
| Nov 2025 | 25.1% | 13.8% | 13.8% | 9.2% | 13.8% | 5.1% | 4.1% | 3.4% | 3.4% | 3.4% | 2.8% | 1.2% | 0.83% |
| Dec 2025 | 29.6% | 16.3% | 16.3% | 7.3% | 10.9% | 4.9% | 3.3% | 3.3% | 2.2% | 2.2% | 2.2% | 0.98% | 0.66% |
| Jan 2026 | 26.3% | 17.6% | 11.7% | 7.9% | 11.7% | 5.3% | 3.5% | 4.3% | 3.5% | 2.9% | 2.9% | 1.6% | 0.87% |
| Feb 2026 | 22.9% | 18.7% | 12.5% | 10.2% | 10.2% | 4.6% | 3.7% | 4.6% | 3.7% | 3.7% | 2.5% | 1.7% | 0.92% |
| Mar 2026 | 27.4% | 18.5% | 12.3% | 8.3% | 10.1% | 4.5% | 3.7% | 3.7% | 3.7% | 3% | 2.5% | 1.4% | 0.91% |
| Apr 2026 | 23.5% | 19.2% | 15.7% | 8.6% | 10.5% | 4.7% | 3.8% | 3.8% | 3.1% | 3.1% | 1.7% | 1.4% | 0.77% |
| May 2026 | 22.2% | 22.2% | 14.9% | 8.1% | 9.9% | 4.5% | 3.6% | 3.6% | 3.6% | 3% | 2% | 1.3% | 0.89% |
| Jun 2026 | 24.2% | 19.8% | 13.3% | 8.9% | 10.8% | 4% | 4% | 4% | 3.2% | 3.2% | 2.2% | 1.2% | 1.2% |
| Jul 2026 | 21.2% | 21.2% | 11.6% | 9.5% | 11.6% | 4.3% | 3.5% | 5.2% | 3.5% | 3.5% | 2.3% | 1.6% | 1% |
| Aug 2026 | 22.8% | 18.7% | 12.5% | 10.2% | 10.2% | 4.6% | 3.7% | 4.6% | 3.7% | 3.7% | 2.5% | 1.7% | 1.1% |
| Sep 2026 | 24% | 16% | 13.1% | 10.7% | 10.7% | 4.8% | 3.9% | 3.9% | 3.9% | 3.2% | 2.6% | 2.2% | 0.79% |
How has the Hello Molly and Uniqlo comparison changed over the last 12 months?
3 findings
- Uniqlo was ahead of Hello Molly in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hello Molly’s share of searches among online fashion retailers in Australia moved from 2% to 2.2%, and its estimated monthly branded searches held steady at 74K.
- Across the 12 months ending September 2026, Uniqlo’s share of searches among online fashion retailers in Australia moved from 14.5% to 16%, and its estimated monthly branded searches held steady at 550K.
How did search popularity change for Australia online fashion retailers in September 2026?
2 changes
In September 2026, Uniqlo lost share of searches among online fashion retailers in Australia, from 18.7% to 16%.
Hello Molly’s share of searches among online fashion retailers in Australia has gained ground for 3 months in a row, from 1.2% to 2.2% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hello Molly’s and Uniqlo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hello Molly
1 branded search term
- hello molly
Uniqlo
1 branded search term
- uniqlo
Other head-to-heads among online fashion retailers
Cotton On vs Uniqlo: compare search popularity
Cotton On vs Country Road: compare search popularity
Cotton On vs Princess Polly: compare search popularity
Cotton On vs The Iconic: compare search popularity- Uniqlo vs Country Road: compare search popularity
- Uniqlo vs Princess Polly: compare search popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.