Brandwave

Decjuba vs Uniqlo:Which is more popular?

In September 2026, Uniqlo had more branded searches than Decjuba among clothing shops in Australia. Uniqlo had about 550,000 branded searches, while Decjuba had 246,000. Uniqlo made up 12.2% of all clothing shop searches we track, and Decjuba accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about clothing shops, Uniqlo appeared in three of the four answers and Decjuba in none.

Among clothing shops in Australia in September 2026

Who do people search for more?

Uniqlo, about 2 searches for every 1 for Decjuba

Uniqlo 550K searchesDecjuba 246K searches

Who does AI mention more?

Uniqlo, mentioned in 3 of 4 answers, Decjuba in 0

Uniqlo in 3 of 4Decjuba in 0 of 4

Who does AI recommend more?

Uniqlo, the only one of the two named

Uniqlo first in 3Decjuba never named

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Top clothing shops in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Uniqlo was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Decjuba did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Uniqlo1st
  2. Cotton On2nd
  3. Kmart3rd
  4. Country Road4th
  5. Best & Less5th
  6. Sportsgirl6th
  7. Target Australia7th
  8. Glassons8th
  9. Zara–
  10. +1 more
  11. Decjuba–
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cotton On3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Uniqlo3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Country Road2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kmart2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Best & Less1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Glassons1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sportsgirl1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Target Australia1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Zara0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Decjuba0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about clothing shops

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

Is Decjuba or Uniqlo more popular in search?

This chart shows how often people search Google for Decjuba and Uniqlo by name. Each line represents a brand's share of searches for all 13 clothing shops we track, month by month, from searches in Australia.

Decjuba and Uniqlo among clothing shops in Australia, by month

Share of searches by month for Uniqlo, Decjuba. The figures are in the table below the chart.

View monthly share of searches table
MonthCotton OnBest & LessGlassonsUniqloCountry RoadZaraH&MDecjubaSportsgirlPortmansJay JaysKmartTarget Australia
Oct 202522.4%12.3%10.1%12.3%10.1%8.3%6.8%4.5%6.8%3.7%2.5%0.15%0.07%
Nov 202522.4%10.1%10.1%12.4%12.4%8.3%6.8%4.5%6.8%3.7%2.5%0.12%0.05%
Dec 202522.4%10.1%10.1%12.4%12.4%8.3%6.8%4.5%6.8%3%3%0.12%0.04%
Jan 202620.5%11.2%11.2%13.7%9.2%9.2%7.5%5%6.1%4.1%2.3%0.13%0.06%
Feb 202618.4%12.3%12.3%15%10.1%8.2%6.7%5.5%5.5%3.7%2%0.15%0.07%
Mar 202621.1%11.6%11.6%14.2%9.5%9.5%6.4%5.2%5.2%3.5%1.9%0.14%0.06%
Apr 202617.7%11.8%11.8%14.5%11.8%9.7%6.5%5.3%5.3%3.5%1.9%0.14%0.06%
May 202616.4%13.4%11%16.4%11%9%6%6%4.9%4%1.8%0.13%0.06%
Jun 202618.3%12.2%12.2%14.9%10%10%6.7%5.5%4.5%3.7%2%0.12%0.04%
Jul 202616.8%13.7%11.2%16.8%9.2%9.2%7.5%5%5%3.4%2.3%0.13%0.05%
Aug 202618.6%12.4%12.4%15.2%10.2%8.3%6.8%5.6%4.5%3.7%2%0.12%0.04%
Sep 202618.3%15%12.2%12.2%10%8.2%6.7%5.5%5.5%3.7%2.4%0.15%0.05%

How has the Decjuba and Uniqlo comparison changed over the last 12 months?

3 findings
  • Uniqlo was ahead of Decjuba in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Decjuba’s share of searches among clothing shops in Australia moved from 4.5% to 5.5%, and its estimated monthly branded searches moved from 201K to 246K.
  • Across the 12 months ending September 2026, Uniqlo’s share of searches among clothing shops in Australia moved from 12.3% to 12.2%, and its estimated monthly branded searches held steady at 550K.

How did search popularity change for Australia clothing shops in September 2026?

3 changes

  1. In September 2026, Best & Less overtook Uniqlo to rank 2nd among clothing shops in Australia, with 15% of the searches.

  2. In September 2026, Uniqlo lost share of searches among clothing shops in Australia, from 15.2% to 12.2%.

  3. Estimated monthly branded searches for Decjuba in Australia rose 22.4% over 12 measured months, from 201K to 246K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Decjuba’s and Uniqlo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Decjuba

1 branded search term

  • decjuba

Uniqlo

1 branded search term

  • uniqlo

How the Brand Demand Index is measured

Other head-to-heads among clothing shops

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