Best & Less vs Uniqlo:Which is more popular?
In September 2026, Best & Less had more branded searches than Uniqlo among clothing shops in Australia. Best & Less had about 673,000 branded searches, while Uniqlo had 550,000. Best & Less made up 15% of all clothing shop searches we track, and Uniqlo accounted for 12.2%. When we asked ChatGPT and Google AI Overviews about clothing shops, neither Best & Less nor Uniqlo appeared in any of the four answers.
Who do people search for more?
Best & Less, about 22% more searches than Uniqlo
Who does AI mention more?
Both were mentioned in 0 of 4 answers.
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Top clothing shops in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, neither Best & Less nor Uniqlo showed up in any of the four answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Cotton On0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Best & Less0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Glassons0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Uniqlo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Country Road0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Zara0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
H&M0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Decjuba0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sportsgirl0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Portmans0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about clothing shops
4 answers
Asked ChatGPT
“Where's the best place to buy cheap clothes in Australia?”
Asked ChatGPT
“Which Australian clothing stores have the best basics?”
Asked ChatGPT
“Where should I shop for women's clothes in Australia?”
Searched Google, AI Overview
“clothing stores”
Searched Google, AI Overview
“clothes shops”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.
Is Best & Less or Uniqlo more popular in search?
This chart shows how often people search Google for Best & Less and Uniqlo by name. Each line represents a brand's share of searches for all 13 clothing shops we track, month by month, from searches in Australia.
Share of searches by month for Best & Less, Uniqlo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cotton On | Best & Less | Glassons | Uniqlo | Country Road | Zara | H&M | Decjuba | Sportsgirl | Portmans | Jay Jays | Kmart | Target Australia |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.4% | 12.3% | 10.1% | 12.3% | 10.1% | 8.3% | 6.8% | 4.5% | 6.8% | 3.7% | 2.5% | 0.15% | 0.07% |
| Nov 2025 | 22.4% | 10.1% | 10.1% | 12.4% | 12.4% | 8.3% | 6.8% | 4.5% | 6.8% | 3.7% | 2.5% | 0.12% | 0.05% |
| Dec 2025 | 22.4% | 10.1% | 10.1% | 12.4% | 12.4% | 8.3% | 6.8% | 4.5% | 6.8% | 3% | 3% | 0.12% | 0.04% |
| Jan 2026 | 20.5% | 11.2% | 11.2% | 13.7% | 9.2% | 9.2% | 7.5% | 5% | 6.1% | 4.1% | 2.3% | 0.13% | 0.06% |
| Feb 2026 | 18.4% | 12.3% | 12.3% | 15% | 10.1% | 8.2% | 6.7% | 5.5% | 5.5% | 3.7% | 2% | 0.15% | 0.07% |
| Mar 2026 | 21.1% | 11.6% | 11.6% | 14.2% | 9.5% | 9.5% | 6.4% | 5.2% | 5.2% | 3.5% | 1.9% | 0.14% | 0.06% |
| Apr 2026 | 17.7% | 11.8% | 11.8% | 14.5% | 11.8% | 9.7% | 6.5% | 5.3% | 5.3% | 3.5% | 1.9% | 0.14% | 0.06% |
| May 2026 | 16.4% | 13.4% | 11% | 16.4% | 11% | 9% | 6% | 6% | 4.9% | 4% | 1.8% | 0.13% | 0.06% |
| Jun 2026 | 18.3% | 12.2% | 12.2% | 14.9% | 10% | 10% | 6.7% | 5.5% | 4.5% | 3.7% | 2% | 0.12% | 0.04% |
| Jul 2026 | 16.8% | 13.7% | 11.2% | 16.8% | 9.2% | 9.2% | 7.5% | 5% | 5% | 3.4% | 2.3% | 0.13% | 0.05% |
| Aug 2026 | 18.6% | 12.4% | 12.4% | 15.2% | 10.2% | 8.3% | 6.8% | 5.6% | 4.5% | 3.7% | 2% | 0.12% | 0.04% |
| Sep 2026 | 18.3% | 15% | 12.2% | 12.2% | 10% | 8.2% | 6.7% | 5.5% | 5.5% | 3.7% | 2.4% | 0.15% | 0.05% |
How has the Best & Less and Uniqlo comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Best & Less took it in September 2026.
- Across the 12 months ending September 2026, Best & Less’ share of searches among clothing shops in Australia moved from 12.3% to 15%, and its estimated monthly branded searches moved from 550K to 673K.
- Across the 12 months ending September 2026, Uniqlo’s share of searches among clothing shops in Australia moved from 12.3% to 12.2%, and its estimated monthly branded searches held steady at 550K.
How did search popularity change for Australia clothing shops in September 2026?
2 changes
In September 2026, Best & Less overtook Uniqlo to rank 2nd among clothing shops in Australia, with 15% of the searches.
In September 2026, Uniqlo lost share of searches among clothing shops in Australia, from 15.2% to 12.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Best & Less’ and Uniqlo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Best & Less
1 branded search term
- best and less
Uniqlo
1 branded search term
- uniqlo
Other head-to-heads among clothing shops
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