Brandwave

How popular isBest & Less in search?

In September 2026, people searched for Best & Less by name about 673,000 times in Australia, a 22.4% increase from the previous year. These searches made up 15% of all Australia clothing shop searches, placing Best & Less second out of 13 shops.

Share of searches, September 2026
  1. Cotton On18.3%
  2. Best & Less15%
  3. Glassons12.2%
  4. Uniqlo12.2%
  5. Country Road10%
  6. Zara8.2%
  7. H&M6.7%
  8. Decjuba5.5%
  9. Sportsgirl5.5%
  10. Portmans3.7%
  11. +3 more
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Which clothing shops compete with Best & Less?

Best & Less against clothing shops in Australia, by month

Share of searches by month for Cotton On, Best & Less, Glassons, Uniqlo, Country Road, Zara, H&M, Decjuba, Sportsgirl, Portmans, Jay Jays. The figures are in the table below the chart.

View monthly share of searches table
MonthCotton OnBest & LessGlassonsUniqloCountry RoadZaraH&MDecjubaSportsgirlPortmansJay JaysKmartTarget Australia
Oct 202522.4%12.3%10.1%12.3%10.1%8.3%6.8%4.5%6.8%3.7%2.5%0.15%0.07%
Nov 202522.4%10.1%10.1%12.4%12.4%8.3%6.8%4.5%6.8%3.7%2.5%0.12%0.05%
Dec 202522.4%10.1%10.1%12.4%12.4%8.3%6.8%4.5%6.8%3%3%0.12%0.04%
Jan 202620.5%11.2%11.2%13.7%9.2%9.2%7.5%5%6.1%4.1%2.3%0.13%0.06%
Feb 202618.4%12.3%12.3%15%10.1%8.2%6.7%5.5%5.5%3.7%2%0.15%0.07%
Mar 202621.1%11.6%11.6%14.2%9.5%9.5%6.4%5.2%5.2%3.5%1.9%0.14%0.06%
Apr 202617.7%11.8%11.8%14.5%11.8%9.7%6.5%5.3%5.3%3.5%1.9%0.14%0.06%
May 202616.4%13.4%11%16.4%11%9%6%6%4.9%4%1.8%0.13%0.06%
Jun 202618.3%12.2%12.2%14.9%10%10%6.7%5.5%4.5%3.7%2%0.12%0.04%
Jul 202616.8%13.7%11.2%16.8%9.2%9.2%7.5%5%5%3.4%2.3%0.13%0.05%
Aug 202618.6%12.4%12.4%15.2%10.2%8.3%6.8%5.6%4.5%3.7%2%0.12%0.04%
Sep 202618.3%15%12.2%12.2%10%8.2%6.7%5.5%5.5%3.7%2.4%0.15%0.05%

  1. 1.Cotton On

    18.3%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.Best & Less

    15%

    Moved from 3rd to 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +2.6 points.

  3. 3.Glassons

    12.2%

    Moved from 4th to 3rd. 550K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Uniqlo

    12.2%

    Moved from 2nd to 4th. 550K estimated branded searches, -18.3% vs prior month. Share -3 points.

  5. 5.Country Road

    10%

    Held 5th. 450K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Zara

    8.2%

    Held 6th. 368K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.H&M

    6.7%

    Held 7th. 301K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Decjuba

    5.5%

    Held 8th. 246K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Sportsgirl

    5.5%

    Held 9th. 246K estimated branded searches, +22.4% vs prior month. Share +0.9 points.

  10. 10.Portmans

    3.7%

    Held 10th. 165K estimated branded searches, 0% vs prior month. Share -0.1 points.

  11. 11.Jay Jays

    2.4%

    Held 11th. 110K estimated branded searches, +21.5% vs prior month. Share +0.4 points.

  12. 12.Kmart

    0.15%

    Held 12th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

  13. 13.Target Australia

    0.05%

    Held 13th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.

Kmart and Target Australia sell other things too, so only their searches that name this product count here, like “kmart clothing”.

Compare search popularity between Best & Less and its closest rivals

Every comparison with Best & Less

12 comparisons

How has branded search demand for Best & Less changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Best & Less in Australia rose from 550K to 673K.
  • Across the 12 months ending September 2026, Best & Less’ share of searches among clothing shops in Australia increased from 12.3% to 15%.
  • Across the 12 months ending September 2026, Best & Less’ share of searches among clothing shops in Australia peaked at 15% in September 2026 and was lowest at 10.1% in November 2025.

How did search popularity change for Australia clothing shops in September 2026?

6 changes

  1. In September 2026, Best & Less overtook Uniqlo to rank 2nd among clothing shops in Australia, with 15% of the searches.

  2. In September 2026, Sportsgirl gained share of searches among clothing shops in Australia, from 4.5% to 5.5%.

  3. In September 2026, Uniqlo lost share of searches among clothing shops in Australia, from 15.2% to 12.2%.

  4. Zara’s share of searches among clothing shops in Australia has lost ground for 3 months in a row, from 10% to 8.2% in September 2026.

  5. In September 2026, Glassons rose from 4th to 3rd among clothing shops in Australia.

  6. Estimated monthly branded searches for Decjuba in Australia rose 22.4% over 12 measured months, from 201K to 246K in September 2026.

How are Best & Less’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Best & Less’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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