Target Australia vs Uniqlo:Which is more popular?
In September 2026, Uniqlo had more branded searches than Target Australia among clothing shops in Australia. Uniqlo had about 550,000 branded searches, while Target Australia had 2,400. Uniqlo made up 12.2% of all clothing shop searches we track, and Target Australia accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about clothing shops, Uniqlo appeared in three of the four answers and Target Australia in one. Uniqlo was mentioned before Target Australia in every answer.
Who do people search for more?
Uniqlo, about 229 searches for every 1 for Target Australia
Who does AI mention more?
Uniqlo, mentioned in 3 of 4 answers, Target Australia in 1
Who does AI recommend more?
Uniqlo, named ahead of Target Australia in every answer
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Top clothing shops in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Uniqlo was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Target Australia was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Uniqlo was listed before Target Australia in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Uniqlo1st
Cotton On2nd
Kmart3rd
Country Road4th- Best & Less5th
- Sportsgirl6th
Target Australia7th
Glassons8th
Zara–
H&M–- +3 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cotton On3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Uniqlo3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Country Road2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kmart2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Best & Less1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Glassons1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sportsgirl1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Target Australia1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Zara0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- H&M0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about clothing shops
4 answers
Asked ChatGPT
“Where's the best place to buy cheap clothes in Australia?”
Asked ChatGPT
“Which Australian clothing stores have the best basics?”
Asked ChatGPT
“Where should I shop for women's clothes in Australia?”
Searched Google, AI Overview
“clothing stores”
Searched Google, AI Overview
“clothes shops”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.
Is Target Australia or Uniqlo more popular in search?
This chart shows how often people search Google for Target Australia and Uniqlo by name. Each line represents a brand's share of searches for all 13 clothing shops we track, month by month, from searches in Australia.
Share of searches by month for Uniqlo, Target Australia. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cotton On | Best & Less | Glassons | Uniqlo | Country Road | Zara | H&M | Decjuba | Sportsgirl | Portmans | Jay Jays | Kmart | Target Australia |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.4% | 12.3% | 10.1% | 12.3% | 10.1% | 8.3% | 6.8% | 4.5% | 6.8% | 3.7% | 2.5% | 0.15% | 0.07% |
| Nov 2025 | 22.4% | 10.1% | 10.1% | 12.4% | 12.4% | 8.3% | 6.8% | 4.5% | 6.8% | 3.7% | 2.5% | 0.12% | 0.05% |
| Dec 2025 | 22.4% | 10.1% | 10.1% | 12.4% | 12.4% | 8.3% | 6.8% | 4.5% | 6.8% | 3% | 3% | 0.12% | 0.04% |
| Jan 2026 | 20.5% | 11.2% | 11.2% | 13.7% | 9.2% | 9.2% | 7.5% | 5% | 6.1% | 4.1% | 2.3% | 0.13% | 0.06% |
| Feb 2026 | 18.4% | 12.3% | 12.3% | 15% | 10.1% | 8.2% | 6.7% | 5.5% | 5.5% | 3.7% | 2% | 0.15% | 0.07% |
| Mar 2026 | 21.1% | 11.6% | 11.6% | 14.2% | 9.5% | 9.5% | 6.4% | 5.2% | 5.2% | 3.5% | 1.9% | 0.14% | 0.06% |
| Apr 2026 | 17.7% | 11.8% | 11.8% | 14.5% | 11.8% | 9.7% | 6.5% | 5.3% | 5.3% | 3.5% | 1.9% | 0.14% | 0.06% |
| May 2026 | 16.4% | 13.4% | 11% | 16.4% | 11% | 9% | 6% | 6% | 4.9% | 4% | 1.8% | 0.13% | 0.06% |
| Jun 2026 | 18.3% | 12.2% | 12.2% | 14.9% | 10% | 10% | 6.7% | 5.5% | 4.5% | 3.7% | 2% | 0.12% | 0.04% |
| Jul 2026 | 16.8% | 13.7% | 11.2% | 16.8% | 9.2% | 9.2% | 7.5% | 5% | 5% | 3.4% | 2.3% | 0.13% | 0.05% |
| Aug 2026 | 18.6% | 12.4% | 12.4% | 15.2% | 10.2% | 8.3% | 6.8% | 5.6% | 4.5% | 3.7% | 2% | 0.12% | 0.04% |
| Sep 2026 | 18.3% | 15% | 12.2% | 12.2% | 10% | 8.2% | 6.7% | 5.5% | 5.5% | 3.7% | 2.4% | 0.15% | 0.05% |
Target Australia sells other things too, so only its searches that name this product count here, like “target clothing”.
How has the Target Australia and Uniqlo comparison changed over the last 12 months?
3 findings
- Uniqlo was ahead of Target Australia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Target Australia’s share of searches among clothing shops in Australia moved from 0.07% to 0.05%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 12 months ending September 2026, Uniqlo’s share of searches among clothing shops in Australia moved from 12.3% to 12.2%, and its estimated monthly branded searches held steady at 550K.
How did search popularity change for Australia clothing shops in September 2026?
3 changes
In September 2026, Best & Less overtook Uniqlo to rank 2nd among clothing shops in Australia, with 15% of the searches.
In September 2026, Uniqlo lost share of searches among clothing shops in Australia, from 15.2% to 12.2%.
Estimated monthly branded searches for Target Australia in Australia fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Target Australia’s and Uniqlo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Target Australia
1 branded search term
- target clothing
Uniqlo
1 branded search term
- uniqlo
Other head-to-heads among clothing shops
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