Brandwave

How popular isTarget Australia?

In September 2026, people searched for Target Australia by name about 1.4 million times, a 24% decrease from the previous year. These searches made up 13.3% of all Australia department store searches, placing Target Australia third out of six stores. When we asked both ChatGPT and Google AI Overviews about department stores, Target Australia appeared in one of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Target Australia is the third most searched of 6 competitors and the fifth most recommended in AI answers.

  1. KmartShare of searches 39.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  2. Big WShare of searches 26.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. Target AustraliaShare of searches 13.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. MyerShare of searches 9.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. David JonesShare of searches 8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

+1 more

Target Australia website (opens in a new tab)

Follow Target Australia and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top department stores in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Target Australia was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Target Australia is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. David Jones1st
  2. Myer2nd
  3. Harris Scarfe3rd
  4. Big W4th
  5. Target Australia5th
  6. Kmart–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Myer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • David Jones4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Harris Scarfe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Big W2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kmart1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Target Australia1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about department stores

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which department stores compete with Target Australia?

Target Australia against department stores in Australia, by month

Share of searches by month for Kmart, Big W, Target Australia, Myer, David Jones, Harris Scarfe. The figures are in the table below the chart.

View monthly share of searches table
MonthKmartBig WTarget AustraliaMyerDavid JonesHarris Scarfe
Oct 202541.9%28%12.3%8.4%6.8%2.5%
Nov 202538%25.4%13.2%11.4%9.3%2.8%
Dec 202541.2%27.5%9.9%10.1%8.3%3%
Jan 202646.6%25.5%11.2%7.6%6.3%2.8%
Feb 202646.8%25.6%11.2%7.7%6.3%2.3%
Mar 202643.9%24.1%13.4%8.8%7.2%2.6%
Apr 202643.9%24.1%13.4%8.8%7.2%2.6%
May 202642.8%23.5%13%10.5%7.1%3.2%
Jun 202638.2%25.6%13.7%11.4%7.7%3.4%
Jul 202639.7%26.6%13.8%9.7%6.5%3.6%
Aug 202639%26.1%14%9.5%7.8%3.5%
Sep 202639.6%26.5%13.3%9.7%8%2.9%

  1. 1.Kmart

    39.6%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.Big W

    26.5%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Target Australia

    13.3%

    Held 3rd. 1.4M estimated branded searches, -6.7% vs prior month. Share -0.7 points.

  4. 4.Myer

    9.7%

    Held 4th. 1M estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.David Jones

    8%

    Held 5th. 823K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Harris Scarfe

    2.9%

    Held 6th. 301K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

Compare popularity between Target Australia and its closest rivals

Every comparison with Target Australia

5 comparisons

How has branded search demand for Target Australia changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Target Australia in Australia fell from 1.8M to 1.4M.
  • Across the 12 months ending September 2026, Target Australia’s share of searches among department stores in Australia increased from 12.3% to 13.3%.
  • Across the 12 months ending September 2026, Target Australia’s share of searches among department stores in Australia peaked at 14% in August 2026 and was lowest at 9.9% in December 2025.

How did search popularity change for Australia department stores in September 2026?

6 changes

  1. In September 2026, Kmart gained share of searches among department stores in Australia, from 39% to 39.6%.

  2. In September 2026, Target Australia lost share of searches among department stores in Australia, from 14% to 13.3%.

  3. In September 2026, Harris Scarfe lost share of searches among department stores in Australia, from 3.5% to 2.9%.

  4. Estimated monthly branded searches for Big W in Australia fell 33% over 12 measured months, from 4.1M to 2.7M in September 2026.

  5. Estimated monthly branded searches for Myer in Australia fell 18% over 12 measured months, from 1.2M to 1M in September 2026.

  6. Estimated monthly branded searches for David Jones in Australia fell 17.7% over 12 measured months, from 1M to 823K in September 2026.

How are Target Australia’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Target Australia’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • target
  • target australia

Do you work for Target Australia? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Target Australia your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free