Brandwave

Glassons vs Uniqlo:Which is more popular?

In September 2026, Glassons and Uniqlo were level in searches among clothing shops in Australia, with an estimated 550K branded searches each, at 12.2% of the total each. When we asked ChatGPT and Google AI Overviews about clothing shops, Uniqlo appeared in three of the four answers and Glassons in one. Uniqlo was mentioned before Glassons in every answer.

Among clothing shops in Australia in September 2026

Who do people search for more?

Glassons and Uniqlo are searched for about as often as each other.

Glassons 550K searchesUniqlo 550K searches

Who does AI mention more?

Uniqlo, mentioned in 3 of 4 answers, Glassons in 1

Uniqlo in 3 of 4Glassons in 1 of 4

Who does AI recommend more?

Uniqlo, named ahead of Glassons in every answer

Uniqlo first in 3Glassons never first

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Top clothing shops in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Uniqlo was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Glassons was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Uniqlo was listed before Glassons in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Uniqlo1st
  2. Cotton On2nd
  3. Kmart3rd
  4. Country Road4th
  5. Best & Less5th
  6. Sportsgirl6th
  7. Target Australia7th
  8. Glassons8th
  9. Zara–
  10. H&M–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cotton On3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Uniqlo3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Country Road2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kmart2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Best & Less1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Glassons1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sportsgirl1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Target Australia1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Zara0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • H&M0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about clothing shops

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

Is Glassons or Uniqlo more popular in search?

This chart shows how often people search Google for Glassons and Uniqlo by name. Each line represents a brand's share of searches for all 13 clothing shops we track, month by month, from searches in Australia.

Glassons and Uniqlo among clothing shops in Australia, by month

Share of searches by month for Glassons, Uniqlo. The figures are in the table below the chart.

View monthly share of searches table
MonthCotton OnBest & LessGlassonsUniqloCountry RoadZaraH&MDecjubaSportsgirlPortmansJay JaysKmartTarget Australia
Oct 202522.4%12.3%10.1%12.3%10.1%8.3%6.8%4.5%6.8%3.7%2.5%0.15%0.07%
Nov 202522.4%10.1%10.1%12.4%12.4%8.3%6.8%4.5%6.8%3.7%2.5%0.12%0.05%
Dec 202522.4%10.1%10.1%12.4%12.4%8.3%6.8%4.5%6.8%3%3%0.12%0.04%
Jan 202620.5%11.2%11.2%13.7%9.2%9.2%7.5%5%6.1%4.1%2.3%0.13%0.06%
Feb 202618.4%12.3%12.3%15%10.1%8.2%6.7%5.5%5.5%3.7%2%0.15%0.07%
Mar 202621.1%11.6%11.6%14.2%9.5%9.5%6.4%5.2%5.2%3.5%1.9%0.14%0.06%
Apr 202617.7%11.8%11.8%14.5%11.8%9.7%6.5%5.3%5.3%3.5%1.9%0.14%0.06%
May 202616.4%13.4%11%16.4%11%9%6%6%4.9%4%1.8%0.13%0.06%
Jun 202618.3%12.2%12.2%14.9%10%10%6.7%5.5%4.5%3.7%2%0.12%0.04%
Jul 202616.8%13.7%11.2%16.8%9.2%9.2%7.5%5%5%3.4%2.3%0.13%0.05%
Aug 202618.6%12.4%12.4%15.2%10.2%8.3%6.8%5.6%4.5%3.7%2%0.12%0.04%
Sep 202618.3%15%12.2%12.2%10%8.2%6.7%5.5%5.5%3.7%2.4%0.15%0.05%

How has the Glassons and Uniqlo comparison changed over the last 12 months?

3 findings
  • Glassons was ahead of Uniqlo in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Glassons’ share of searches among clothing shops in Australia moved from 10.1% to 12.2%, and its estimated monthly branded searches moved from 450K to 550K.
  • Across the 12 months ending September 2026, Uniqlo’s share of searches among clothing shops in Australia moved from 12.3% to 12.2%, and its estimated monthly branded searches held steady at 550K.

How did search popularity change for Australia clothing shops in September 2026?

3 changes

  1. In September 2026, Best & Less overtook Uniqlo to rank 2nd among clothing shops in Australia, with 15% of the searches.

  2. In September 2026, Uniqlo lost share of searches among clothing shops in Australia, from 15.2% to 12.2%.

  3. In September 2026, Glassons rose from 4th to 3rd among clothing shops in Australia.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Glassons’ and Uniqlo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Glassons

1 branded search term

  • glassons

Uniqlo

1 branded search term

  • uniqlo

How the Brand Demand Index is measured

Other head-to-heads among clothing shops

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