Brandwave

How popular isGlassons?

In September 2026, people searched for Glassons by name about 550,000 times in Australia, a 22.2% increase from the previous year. These searches made up 12.2% of all Australia clothing shop searches, placing Glassons third out of 13 shops. When we asked both ChatGPT and Google AI Overviews about clothing shops, Glassons appeared in one of the four answers and was the eighth most recommended of the 13.

Search and AI answers in September 2026

Glassons is the third most searched of 13 competitors and the eighth most recommended in AI answers.

  1. Cotton OnShare of searches 18.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. Best & LessShare of searches 15%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  3. GlassonsShare of searches 12.2%Mentioned in 1 of 4 AI answersPlace in AI recommendations 8th
  4. UniqloShare of searches 12.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  5. Country RoadShare of searches 10%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th

+8 more

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Top clothing shops in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Glassons was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Glassons is the eighth most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Uniqlo1st
  2. Cotton On2nd
  3. Kmart3rd
  4. Country Road4th
  5. Best & Less5th
  6. Sportsgirl6th
  7. Target Australia7th
  8. Glassons8th
  9. Zara–
  10. H&M–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cotton On3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Uniqlo3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Country Road2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kmart2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Best & Less1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Glassons1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sportsgirl1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Target Australia1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Zara0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • H&M0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about clothing shops

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

Which clothing shops compete with Glassons?

Glassons against clothing shops in Australia, by month

Share of searches by month for Cotton On, Best & Less, Glassons, Uniqlo, Country Road, Zara, H&M, Decjuba, Sportsgirl, Portmans, Jay Jays. The figures are in the table below the chart.

View monthly share of searches table
MonthCotton OnBest & LessGlassonsUniqloCountry RoadZaraH&MDecjubaSportsgirlPortmansJay JaysKmartTarget Australia
Oct 202522.4%12.3%10.1%12.3%10.1%8.3%6.8%4.5%6.8%3.7%2.5%0.15%0.07%
Nov 202522.4%10.1%10.1%12.4%12.4%8.3%6.8%4.5%6.8%3.7%2.5%0.12%0.05%
Dec 202522.4%10.1%10.1%12.4%12.4%8.3%6.8%4.5%6.8%3%3%0.12%0.04%
Jan 202620.5%11.2%11.2%13.7%9.2%9.2%7.5%5%6.1%4.1%2.3%0.13%0.06%
Feb 202618.4%12.3%12.3%15%10.1%8.2%6.7%5.5%5.5%3.7%2%0.15%0.07%
Mar 202621.1%11.6%11.6%14.2%9.5%9.5%6.4%5.2%5.2%3.5%1.9%0.14%0.06%
Apr 202617.7%11.8%11.8%14.5%11.8%9.7%6.5%5.3%5.3%3.5%1.9%0.14%0.06%
May 202616.4%13.4%11%16.4%11%9%6%6%4.9%4%1.8%0.13%0.06%
Jun 202618.3%12.2%12.2%14.9%10%10%6.7%5.5%4.5%3.7%2%0.12%0.04%
Jul 202616.8%13.7%11.2%16.8%9.2%9.2%7.5%5%5%3.4%2.3%0.13%0.05%
Aug 202618.6%12.4%12.4%15.2%10.2%8.3%6.8%5.6%4.5%3.7%2%0.12%0.04%
Sep 202618.3%15%12.2%12.2%10%8.2%6.7%5.5%5.5%3.7%2.4%0.15%0.05%

  1. 1.Cotton On

    18.3%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.Best & Less

    15%

    Moved from 3rd to 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +2.6 points.

  3. 3.Glassons

    12.2%

    Moved from 4th to 3rd. 550K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Uniqlo

    12.2%

    Moved from 2nd to 4th. 550K estimated branded searches, -18.3% vs prior month. Share -3 points.

  5. 5.Country Road

    10%

    Held 5th. 450K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Zara

    8.2%

    Held 6th. 368K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.H&M

    6.7%

    Held 7th. 301K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Decjuba

    5.5%

    Held 8th. 246K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Sportsgirl

    5.5%

    Held 9th. 246K estimated branded searches, +22.4% vs prior month. Share +0.9 points.

  10. 10.Portmans

    3.7%

    Held 10th. 165K estimated branded searches, 0% vs prior month. Share -0.1 points.

  11. 11.Jay Jays

    2.4%

    Held 11th. 110K estimated branded searches, +21.5% vs prior month. Share +0.4 points.

  12. 12.Kmart

    0.15%

    Held 12th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

  13. 13.Target Australia

    0.05%

    Held 13th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.

Kmart and Target Australia sell other things too, so only their searches that name this product count here, like “kmart clothing”.

Compare popularity between Glassons and its closest rivals

Every comparison with Glassons

12 comparisons

How has branded search demand for Glassons changed in Australia over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Glassons in Australia rose from 450K to 550K.
  • Across the 12 months ending September 2026, Glassons’ share of searches among clothing shops in Australia increased from 10.1% to 12.2%.
  • Across the 12 months ending September 2026, Glassons’ share of searches among clothing shops in Australia peaked at 12.4% in August 2026 and was lowest at 10.1% in October 2025.
  • Across the 12 months ending September 2026, Glassons rose from 5th to 3rd among clothing shops in Australia.

How did search popularity change for Australia clothing shops in September 2026?

6 changes

  1. In September 2026, Best & Less overtook Uniqlo to rank 2nd among clothing shops in Australia, with 15% of the searches.

  2. In September 2026, Sportsgirl gained share of searches among clothing shops in Australia, from 4.5% to 5.5%.

  3. In September 2026, Uniqlo lost share of searches among clothing shops in Australia, from 15.2% to 12.2%.

  4. Zara’s share of searches among clothing shops in Australia has lost ground for 3 months in a row, from 10% to 8.2% in September 2026.

  5. In September 2026, Glassons rose from 4th to 3rd among clothing shops in Australia.

  6. Estimated monthly branded searches for Decjuba in Australia rose 22.4% over 12 measured months, from 201K to 246K in September 2026.

How are Glassons’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Glassons’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • glassons

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How the Brand Demand Index is measured

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